F-Secure Personal Cloud Delivers Highest Level of Security and Privacy

F-Secure Personal Cloud Delivers Highest Level of Security and Privacy 
Consumers Express Concern About the Security of Cloud Providers'
Technology and What Those Providers Might Do With Their Data 
SAN JOSE, CA -- (Marketwired) -- 06/12/13 --  Those wondering if
truly secure, privacy-protected cloud services really exist need only
look to security leader F-Secure. The company's extension into
content cloud services is backed by unwavering commitment to data
privacy and protection stemming from its 25 years in online security
-- and also from its roots in Finland, where privacy is a fiercely
guarded value. 
Research shows that consumers want personal cloud services, but they
want to know their content is private, safe, and under their control.
When storing content on social networking sites and with cloud
storage services, 63 percent of consumers are concerned about the
vulnerability of storage providers' technology, and six out of 10 are
concerned about these providers selling their content.* 
F-Secure's content cloud has been conceived, built and managed
according to strict security and privacy policies with multiple
layers of security safeguarding encrypted consumer data. As an
additional example of how F-Secure truly implements security at all
levels, the data itself is stored using ambiguous metadata
structures. Like a big city with no map and no street names, the
obfuscated metadata structure would make finding anything impossible
for an unauthorized party. 
"F-Secure's cloud is built to conform to high EU and Nordic standards
of privacy," said Janne Jarvinen, Director, External R&D
Collaboration at F-Secure. "We are active in Nordic and EU cloud
consortia that focus on how to do cloud the right way. We build
systems that can be trusted and it is an honor for us to 'do the
right thing,' which is keeping consumers in control of their data."  
F-Secure's emphasis on safe cloud services even extends to protection
from malware in the cloud. F-Secure scans uploaded and backed up
content for malware with its award-winning best protection**
technology, an important way of preventing the spread of malware
especially when it comes to file sharing and collaboration through
the cloud. 
Born and bred into privacy 
For Finland-based F-Secure, privacy is not just a marketing buzzword,
but a closely guarded cultural value backed up by strong privacy
laws. EU and Finnish laws protect the secrecy of individuals'
correspondence, telephony and other confidential communications and
allow consumers to control the use of their personal data. Finnish
universities in turn produce IT workers and administrators who are
staunchly devoted to privacy practices, and those workers bring their
respect for personal privacy with them when they come to work at
Finnish technology companies like F-Secure. 
"We take personal privacy very seriously in this country," said Timo
Laaksonen, Vice President, Content Cloud at F-Secure. "Worldwide,
people are concerned about cloud services, and they wonder about
their data being used for profiling purposes without their
permission. F-Secure is the product of a country where privacy is
part of the very fabric of the culture. Your content is your content
and we respect that. With everything we do, we operate under that
An international thought leader in cloud security 
F-Secure is internationally regarded as a pioneer and thought leader
in cloud security, with CEO Christian Fredrikson sitting on the board
of the European Commission's European Cloud Partnership. F-Secure
stores content for millions of people globally, making up several
petabytes of data in five data centers on three different continents.
F-Secure has a presence in over 100 countries around the world. 
F-Secure's personal content cloud solution Content Anywhere, which it
offers through mobile and broadband operators, allows consumers to
store, sync, access and share their photos, videos, documents and
other files safely anywhere, from any device.  
*The F-Secure Global Consumer Survey covered web interviews of 6,000
broadband subscribers aged 20-60 years from 15 countries: Germany,
Italy, France, the UK, the Netherlands, Belgium, Sweden, Finland,
Poland, the USA, Brazil, Chile, Colombia, Australia and Malaysia. The
survey was completed by GfK, April 2013. 
**F-Secure received the award for Best Protection 2012, for
protection from malware infections, from the AV-TEST Institute.
More Information: 
F-Secure - Protecting the irreplaceable 
While you concentrate on what is important to you, we make sure you
are protected and safe online whether you are using a computer or a
smartphone. We also backup and enable you to share your important
files. Our services are available through over 200 operators around
the world and trusted in millions of homes and businesses. Founded in
1988, F-Secure is listed on NASDAQ OMX Helsinki Ltd. 
f-secure.com | twitter.com/fsecure | facebook.com/f-secure 
For more information, please contact: 
Melanie Lombardi 
LEWIS PR for F-Secure 
+ 1 (415) 432-2400 
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