Citizen Watch Co. Announces New Scholarship Award In Partnership With National Merit Scholarship Corporation

Citizen Watch Co. Announces New Scholarship Award In Partnership With National
                        Merit Scholarship Corporation

PR Newswire

LYNDHURST, N.J., June 12, 2013

LYNDHURST, N.J., June 12, 2013 /PRNewswire/ --Citizen Watch Company of
America, Inc. (COA) today announced the introduction of a new scholarship
program to support academic achievement throughout the country. The company
will present a cash award to a student in each of the 50 states based on the
student's academic accomplishment under the auspices of National Merit
Scholarship Corporation.

These new awards, named the National Merit Citizen Eco-Drive Scholarships,
will be given to high school students graduating with the class of 2013. Along
with achieving excellent academic records, there is a preference for student
recipients who were also members of their high school sponsored sports teams.
As part of Citizen's international media ad campaign, Unstoppable, which
attributes to the continual drive and success of certain athletic individuals,
CITIZEN is proud to award this scholarship to select students to fuel that
unstoppable passion within them - the drive to succeed.

In addition to receiving this prestigious cash scholarship, each student will
be awarded with a CITIZEN timepiece and have their name featured in a national
ad created by CITIZEN in the Wall Street Journal.

The scholarships will enable CITIZEN to build ongoing relationships with
college age students as part of their initiative to connect with this
important demographic.

Jeffrey Cohen, President of Citizen Watch Company of America, Inc. remarked,
"We have great admiration for the unstoppable drive of our country's leading
scholar-athletes. We are very pleased to have the opportunity to provide the
support to them in achieving their personal academic goals; and we look
forward to welcoming them to our network of CITIZEN enthusiasts."

CITIZEN holds the leading position in the mid-priced watch market in the
United States, setting itself apart from its competitors with its ecologically
friendly Eco-Drive technology. Utilizing the power of light, Citizen
Eco-Drive technology converts light into stored energy to power a watch for at
least six months, even in the dark. Fueled by light. Any light. A watch that
never needs a battery.

Citizen Eco-Drive watches are available nationwide in fine jewelry and
department stores. For further information, please visit

SOURCE Citizen Watch Company of America, Inc.

Contact: Ellen Seckler,, (201) 806-8227, or Dana
Bell,, (201) 806-8253
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