Huanor Adopts Cypress’s EZ-USB® FX3™ Peripheral Controller for USB 3.0 Industrial Camera Development Kit

  Huanor Adopts Cypress’s EZ-USB® FX3™ Peripheral Controller for USB 3.0
  Industrial Camera Development Kit

 FX3 Solution Provides Flexible Connectivity to FPGAs and Image Sensors, and
         Enables Streaming of High-Definition, Real-Time Imaging Data

Business Wire

SAN JOSE, Calif. -- June 12, 2013

Cypress Semiconductor Corp. (NASDAQ: CY) today announced that Beijing
Huanor-Mingke Electronic Tech Center has selected Cypress’s EZ-USB^® FX3™
solution for the Huanor U3CAMEN USB 3.0 industrial camera development kit. The
kit provides a complete hardware and software solution to accelerate designs
with a Field Programmable Gate Array (FPGA), USB firmware, and device driver,
enabling rapid development of 5-Megapixel USB 3.0 industrial cameras. The FX3
solution provides the kit with 5 Gbps USB 3.0 bandwidth, enabling streaming of
high-definition images.

The Huanor U3CAMEN USB industrial camera development kit leverages the FX3
solution to support up to 15 frames per second for 5-megapixel cameras, with
24 bits of RGB raw data video imaging. The kit offers a resource-rich FPGA to
implement complex image processing, offloading the CPU from the burden of
large volume of image data, while achieving superior image quality. FX3 is the
industry’s only programmable USB 3.0 peripheral controller, adding to the
design flexibility of the kit to help speed time to market. More information
on Cypress’s EZ-USB FX3 controller is available at

“The demand for HD image capture is driving increases in image sensor
resolution and frame rates, leaving bandwidth as the current bottleneck for
industrial cameras,” said Li Jinzhi, Deputy General Manager at Huanor. “USB
3.0 offers a promising solution that is high-bandwidth, cost-efficient, and
easy to integrate. Our new U3CAMEN camera development kit combines Cypress’s
EZ-USB FX3 solution with a high-performance CMOS image sensor and an FPGA to
provide a complete development platform for USB 3.0 industrial camera

“FX3 is quickly becoming the de facto solution to enable USB 3.0 connectivity
in industrial and machine vision cameras,” said Mark Fu, Senior Director of
Cypress’s SuperSpeed USB Business Unit. “We are pleased to work with Huanor to
bring a complete USB 3.0 camera reference design that is easily accessible for
industrial camera customers.”

Cypress’s EZ-USB FX3 uses an on-chip ARM9 CPU core with 512 KB RAM to deliver
200 MIPS of computational power. FX3 is equipped with a fully configurable
General Programmable Interface (GPIF™ II), which can be programmed in 8-, 16-,
and 32-bit configurations. GPIF II enables FX3 to communicate directly to any
processor, FPGAs, and image sensors and provides a data transfer rate at up to
400 Megabytes per second. Additionally, FX3 provides interfaces to connect to
serial peripherals such as SPI, UART, I^2C and I^2S. In short, FX3 provides
highly flexible and integrated features that enable developers to add USB 3.0
connectivity to any system.

EZ-USB FX3 is in volume production now, available in a small 121-ball BGA with
dimensions of 10 mm x 10 mm x 1.2 mm with a 0.8-mm pitch.

About Huanor

Huanor is principally engaged in the development of embedded systems that
provide customers with rapid time-to-market and exceptional system value.
Huanor offerings include USB, FPGA, ARM, DSP and PCI development kits and
system solutions. Huanor’s flagship USB 3.0 and USB 2.0 development kits and
system solutions are based on Cypress’s EZ-USB FX3 and FX2 series chips with
world-leading product performance. Huanor has an excellent design team that
has done project development for the Chinese Academy of Sciences, Peking
University, and a number of research institutes and companies. Huanor provides
customers with practical, state-of-the-art development kits and solutions. For
more information, visit

About Cypress

Cypress delivers high-performance, mixed-signal, programmable solutions that
provide customers with rapid time-to-market and exceptional system value.
Cypress offerings include the flagship PSoC 1, PSoC 3, PSoC 4, and PSoC 5
programmable system-on-chip families. Cypress is the world leader in
capacitive user interface solutions including CapSense touch sensing,
TrueTouch^® touchscreens, and trackpad solutions for notebook PCs and
peripherals. Cypress is the world leader in USB controllers, which enhance
connectivity and performance in a wide range of consumer and industrial
products. Cypress is also the world leader in SRAM and nonvolatile RAM
memories. Cypress serves numerous major markets, including consumer, mobile
handsets, computation, data communications, automotive, industrial, and
military. Cypress trades on the NASDAQ Global Select Market under the ticker
symbol CY. Visit Cypress online at

Cypress, the Cypress logo, EZ-USB, PSoC, CapSense, and TrueTouch are
registered trademarks and FX3 and GPIF are trademarks of Cypress Semiconductor
Corp. All other trademarks are property of their owners.


Cypress PR
Samer Bahou, 408-232-4552
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