Comcast Chairman and CEO Brian L. Roberts Previews X2: The Next Generation of the Company’s X1 Entertainment Operating System

  Comcast Chairman and CEO Brian L. Roberts Previews X2: The Next Generation
  of the Company’s X1 Entertainment Operating System

  X2 Adds New Customizable Dashboard and Unifies Multiplatform Content in an
 Entirely Personalized Experience that Learns Preferences and Becomes Smarter
                                  Over Time

The Cable Show 2013

Business Wire

WASHINGTON & PHILADELPHIA -- June 11, 2013

Comcast, a global media and technology company, today unveiled the next
generation of its cloud-enabled X1 Platform from Xfinity to further transform
the TV into an interactive and integrated entertainment experience. This new
platform release, known as X2, will be available to customers later this year.
The technology was previewed today by Comcast Chairman and CEO Brian L.
Roberts at NCTA’s The Cable Show 2013 in Washington, D.C. The company also
showcased enhancements available today on its X1 Platform, including the
addition of Web-based content.

“The X1 Platform is an incredible example of what’s possible with cloud
innovation,” said Brian L. Roberts, Chairman and CEO at Comcast Corp. “With
the introduction of Web-based content to the platform today, and the promise
of a faster and more integrated experience with X2, we’re adding more
functionality to each screen in a customer’s home, and transforming our video
product into a complete entertainment operating system.”

The next generation of the X1 Platform will be even smarter and faster,
providing more personalized recommendations on multiple screens, for a
customized TV product that consumers can access on a TV, smartphone, tablet or
PC. It is designed to integrate live and On Demand TV, web content, home
control and a growing number of apps in one user interface. The cloud-based
technology that powers this experience enables Comcast to accelerate
innovation and launch new apps and services on the X1 Platform more easily,
resulting in a richer, more dynamic and personalized experience for customers.

New capabilities and features demonstrated at NCTA include:

  *New Customizable Dashboard: Customers will be able to easily launch a new
    personalized home screen on TV and across mobile devices that will offer a
    single view into the information they care about. The display will feature
    a collection of tiles that a customer can customize as they see fit,
    including all of their favorite apps on one screen. It can be personalized
    to include information from within the TV experience, such as recently
    recorded DVR content; from a favorite app, such as traffic alerts weather
    forecasts, or news headlines; or from a customer’s other Xfinity services,
    such as calendar appointments, voicemails from Xfinity Voice, as well as
    their home thermostat and security status from Xfinity Home.
  *Uber-personalization: More recommendations throughout the experience will
    be surfaced so customers have additional ways to discover new movies and
    TV shows. The platform will recommend content that is currently on live TV
    based on the customer’s past viewing habits, and is engineered to become
    smarter over time. It includes a new six-guide carousel that filters TV
    listings by specific category, such as sports, kids programming and
    movies, and also filters by age to help ensure appropriate family viewing.
  *Integrated Multiplatform Content: With tens of thousands of Xfinity TV
    entertainment choices, the new platform is engineered to connect customers
    with the content they want quicker than ever before. A new, sleek user
    interface for TVs, PCs and mobile devices will enable customers to manage
    content from any screen so preferences, subscriptions, saved programs and
    parental controls stay consistent, wherever they watch. This integration
    also adds the flexibility to begin an On Demand program on one device,
    such as the TV, and then resume it where they left off on another device,
    such as a tablet or PC.
  *Social Integration: This new experience incorporates social media
    including viewer ratings from interactive services Rotten Tomatoes and
    Zeebox, so customers can find the TV shows people are buzzing about, and
    ratings from Common Sense Media for age-appropriate content. Through the
    dashboard, consumers can use tiles to track their social feeds or photos
    on Facebook and Twitter, among others.
  *Web Content and Second-Screen Integration: In advance of the new platform
    release, two new enhancements are available today on the X1 Platform that
    integrate Internet content. A new feature  called “Send to TV” enables
    customers to easily fling a web page, like one that features streaming
    video, directly to their X1 set top box and view it on the big screen.
    After downloading a bookmarklet onto their computer, tablet or smartphone,
    a customer chooses the Web content they would like to see on their TV,
    clicks “Send to TV” in their bookmarks bar, and the content from their
    computer or device then appears on the television. In addition, for the
    first time, customers will soon be able to quickly access TV-optimized
    sites from a variety of third-party partners in an expanding app
    marketplace.

Comcast plans to begin the initial phase of the rollout for its
next-generation experience later this year. For more information on these new
capabilities and to view a slideshow, visit Comcast’s NCTA page. You can also
follow Comcast onTwitterandGoogle+.TheX1 Platformis currently available
in 12 markets, and today has completed its launch throughout the Washington,
D.C. metro area.

About Comcast Corporation:

Comcast Corporation (Nasdaq: CMCSA, CMCSK) is a global media and technology
company with two primary businesses, Comcast Cable and NBCUniversal. Comcast
Cable is the nation's largest video, high-speed Internet and phone provider to
residential customers under the XFINITY brand and also provides these services
to businesses. NBCUniversal operates 30 news, entertainment and sports cable
networks, the NBC and Telemundo broadcast networks, television production
operations, television station groups, Universal Pictures and Universal Parks
and Resorts. Visit www.comcastcorporation.com for more information.

Contact:

Comcast
Peter Dobrow, 267-251-1257
Peter_Dobrow@comcast.com
or
Debbie Frey, 215-983-0563
Debbie_Frey@comcast.com
 
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