Power Direct Energy Selected By FirstEnergy Corp. For Energy Conservation Kit Program Throughout Ohio

Power Direct Energy Selected By FirstEnergy Corp. For Energy Conservation Kit
                           Program Throughout Ohio

PR Newswire

NEWPORT BEACH, Calif., June 11, 2013

NEWPORT BEACH, Calif., June 11, 2013 /PRNewswire/ --Power Direct Energy
(PDE), a leading implementation and marketing solutions provider in the energy
efficiency industry, has been selected by FirstEnergy Corp. to spearhead a
residential energy conservation kit program throughout their service
territories in Ohio. The program will encompass 1.8 million customers served
by operating companies such as Ohio Edison, The Illuminating Company and
Toledo Edison. The announcement was made by PDE COO Stuart Hayden.

"Power Direct Energy is privileged to have been selected to help FirstEnergy
Corp. and its providers achieve their energy-saving and conservation goals,
while helping their customers realize considerable savings," said Hayden.
"From researching and developing innovative products, to using
state-of-the-art technologies for distributing kits and tracking fulfillment,
we have mastered the energy conservation kit process and look forward to
helping utilities across the U.S. to achieve energy cost savings and preserve
our environment."

PDE sources, packs and distributes a variety of energy kits customized to
client needs. On behalf of First Energy Corp., PDE will design and execute a
program that fulfills and distributes 326,000 energy kits; develops custom
websites; provides call center support; creates an enrollment awareness
campaign; tracks delivery in real time; and reports to third-party evaluation
and verification.

To date, PDE has distributed more than one million energy conservation kits on
behalf of utility clients nationwide. Collectively, these partnerships have
contributed to over 507 million KWh in savings -- enough energy to power
44,102 homes for a year. The kits most commonly requested by clients include
compact fluorescent light bulbs (CFLs), low-flow showerheads, faucet aerators
and energy-saving power strips. PDE is also distinguished by its expertise in
engaging multi-family residents, small businesses and other hard-to-reach
consumers through targeted marketing and outreach.

About Power Direct LLC
Power Direct, named to the INC 5000 as one of Orange County's Fastest Growing
Companies, is a marketing and media services organization based in Newport
Beach, CA. PDE specializes in providing cutting-edge solutions for the energy
efficiency industry, as well as technology-based marketing services via the
uncluttered, targeted environment of the front door. Power Direct's clients
include some of the nation's largest energy companies, Fortune 1000 brands,
and advertising/media agencies. For more information, call (877) 737-8977 or
visit www.powerdirectenergy.com.

Susie Komornik
VP Business Development
(301) 741-0383

Bridget Woods
Program Manager
(949) 253-3442

SOURCE Power Direct Energy

Website: http://www.powerdirectenergy.com
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