ZTE Enhances Mobile Gaming Experience by Choosing EA Mobile’s Real Racing 3 for Millions of Customers

  ZTE Enhances Mobile Gaming Experience by Choosing EA Mobile’s Real Racing 3
  for Millions of Customers

Business Wire

SHENZHEN, China -- June 11, 2013

ZTE Corporation (“ZTE”), a leading mobile handsets maker and Electronic Arts,
Inc. (EA), a leading entertainment software company, today announced an
innovative partnership to bring the best mobile gaming experience to ZTE’s
smartphone users.

“We’re excited to extend our collaboration with ZTE,” said Glenn Roland, Vice
President of New Platforms and OEMs. “More than 285 million registered users
worldwide already play our games. This partnership will accelerate our ability
to provide more users with a high quality mobile gaming experience via ZTE
handsets.”

Consumers enjoy playing games on their mobile devices. Based on third party
analysis, U.S. consumers spend an average of 2 hours and 38 minutes per day on
smartphones and tablets. Thirty two percent of that time is spent on games.

“We want to deliver the best mobile game experience by partnering with the
best mobile game publishers and developers,” said George Hou, VP of ZTE
Handsets Division. “Consumers know and love EA games and we believe that
preloading EA games will give consumers the confidence to purchase ZTE devices
and enhance their experience with ZTE smartphones.”

ZTE is one of the top five mobile handset and smartphone manufacturers in the
world, according to global industry analyst IDC. “ZTE’s objective is to reach
a global top-3 position within three years, and build a world top-5 brand,”
Mr. Hou said.

About ZTE Mobile Devices

ZTE Mobile Devices is a division of ZTE Corporation, a global
telecommunications equipment, networks and mobile devices company
headquartered in Shenzhen, China. ZTE is a publicly traded company listed on
the Hong Kong and Shenzhen stock exchanges.

ZTE is one of the Top 5 mobile handset and smartphone manufacturers in the
world, according to global industry analyst IDC. The company produces a
complete range of mobile devices, including mobile phones, tablets, mobile
broadband modems and hotspots and family desktop integration terminals.

A global leader, ZTE has partnerships with more than 230 major carriers and
distributors in over 160 countries and regions around the globe. It also has
strategic partnerships with 47 of the world’s top 50 carriers. In 2012, ZTE
applied for more international patents than any other company in the world.

For more information, please visit: www.ztedevices.com

Contact:

Media Contact:
ZTE Corporation
Margrete Ma, +86 755 26775207
ma.gaili@zte.com.cn
 
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