LenovoEMC Rebrands Iomega Products and Programs Worldwide

  LenovoEMC Rebrands Iomega Products and Programs Worldwide

 A salute to Iomega, which sold more than 430 million digital storage drives
                                  and disks

News Highlights:

  *Industry-leading Iomega network-attached storage (NAS) solutions now
    branded Lenovo® Iomega® and Lenovo® EMC® worldwide
  *Iomega social media properties rebranded as LenovoEMC
  *Lenovo® network storage products incorporate Acronis® PC backup software
    for dependable data backup for users

Business Wire

RESEARCH TRIANGLE PARK, N.C. -- June 11, 2013

LenovoEMC Ltd, a joint venture between industry-leaders Lenovo (HKSE: 0992)
(PINK SHEETS: LNVGY) and EMC that includes the Iomega network storage product
business, today announced the rebranding of Iomega products and programs
worldwide, emphasizing the identity of this transformative joint venture and
laying the foundation for new product and partnership announcements, beginning
with a new Acronis agreement to provide PC backup software for select Lenovo®
network storage products.

Brand Transformation of Iomega Network Storage Products

Effective immediately, the former Iomega-branded network storage products are
available worldwide with new branding that reflects the LenovoEMC business
while continuing to utilize the Iomega mark on entry-level consumer network
storage products.

Lenovo consumer network storage solutions include the desktop single-drive
Lenovo® Iomega® EZ Media and Backup Center (former the Iomega® EZ Media and
Backup Center), and two models in the Lenovo® Iomega® ix series of network
storage products (formerly the Iomega® StorCenter™ ix series): the desktop
double-drive Lenovo® Iomega® ix2-300d Network Storage, and the desktop
quad-drive Lenovo® EMC® ix4-300d Network Storage.

Lenovo high performance professional network storage products (formerly known
as the Iomega® StorCenter™ px series) include three desktop models and three
rackmount array models, which scale up to 48TB of capacity:

  *The desktop double-drive Lenovo® EMC® px2-300d Network Storage
  *The desktop quad-drive Lenovo® EMC® px4-300d Network Storage
  *The desktop six-drive Lenovo® EMC® px6-300d Network Storage
  *The Lenovo® EMC® px4-300r Network Storage Array
  *The Lenovo® EMC® px12-400r Network Storage Array
  *And the top-of-the-line Lenovo® EMC® px12-450r Network Storage Array.

Data Backup for the PC Plus World

LenovoEMC today also announced an agreement with Acronis to provide True Image
2013 Lite PC backup software with select Lenovo network storage products.
Acronis® True Image 2013 provides automatic and continuous file backup
protection and restore for Windows PCs.

Effective immediately, the Lenovo EMC px Series products now include three
licenses for ATI Lite per product. In certain geographies, Lenovo Iomega ix
Series products will include a single license. Acronis has also made available
special pricing for additional licenses and upgrades for Lenovo network
storage customers.

Executive Quotes

“The LenovoEMC joint venture is based upon the success of the Iomega network
storage solutions business and our plan at Lenovo to develop a unified storage
platform within Lenovo’s Enterprise Product Group,” said Roy Guillen, vice
president, Enterprise Product Group, Lenovo, the majority owner of the joint
venture. “With the transition from the highly successful standalone Iomega
brand to the power of the combined Lenovo and EMC brands, our Lenovo network
storage solutions from the LenovoEMC joint venture will continue to evolve in
features and capabilities as world class network storage that complements
server products from the Lenovo Enterprise Product Group. This is an important
element in Lenovo’s continued growth in the PC Plus world.”

Joel Schwartz, senior vice president and general manager, Global New Business
Development, EMC, said, “The LenovoEMC joint venture marks a rebirth for the
Iomega network storage solutions business with the support of two industry
leaders, Lenovo and EMC. The sub-$25,000 segment of the storage industry is
one of the fastest growing parts of the market, and we believe the LenovoEMC
product portfolio will continue to be at the forefront of the industry.”

A Salute to the Iomega Brand

As an iconic technology brand, Iomega had many important accomplishments since
its inception in 1980, which are now foundational assets of LenovoEMC. Among
the highlights:

  *Iomega sold more than 430 million digital storage drives and disks
  *Iomega received more than 150 patents
  *Iomega products were available in more than 125 countries around the world
  *The original Iomega® Zip™ Drive marked a quantum leap in portable storage
    when it debuted in 1995
  *Iomega launched its first network storage product in 2003
  *Iomega was acquired by EMC in 2008
  *In 2012, Iomega sold its one millionth network storage product
  *The LenovoEMC Ltd. joint venture become official in December 2012
  *As of May 2013, more than 110,000 Personal Clouds had been created using
    Iomega network storage solutions.

Availability

Lenovo® network storage products are now available worldwide. To learn more
about the Lenovo family of network products, please go to www.lenovoemc.com.
To learn more about Acronis, please go to www.acronis.com.

About LenovoEMC Ltd

LenovoEMC is a joint venture established in December 2012 between Lenovo
(HKSE: 0992) (PINK SHEETS: LNVGY) and EMC that includes the Iomega network
storage product business. Lenovo and EMC created the joint venture based on
Lenovo’s record as one of the fastest-growing information technology companies
and Iomega’s heritage as a leader in network storage solutions. LenovoEMC
delivers quality and ease-of-use that make Lenovo network storage products the
best choice for customers of all types. LenovoEMC develops and updates the
LenovoEMC LifeLine storage operating system in use with Lenovo network storage
products. To learn more about Lenovo network storage products, please go to
the Web at www.iomega.com or www.lenovoemc.com . Resellers can visit Iomega at
www.ioclub.net.

*1 TB = 1,000,000,000,000 bytes

Copyright (c) 2013 Lenovo. All rights reserved. Lenovo, the Lenovo logo and
For Those Who Do are trademarks or registered trademarks of Lenovo. EMC is a
registered trademark or trademark of EMC Corporation in the U.S. and other
countries. Iomega, the stylized "i" logo, and LenovoEMC Lifeline are either
registered trademarks or trademarks of LenovoEMC. Certain other product names,
brand names and company names may be trademarks or designations of their
respective owners. Product capacity is specified in gigabytes (GB), where 1GB
= 1,000,000,000 bytes or terabytes, where 1TB = 1,000,000,000,000 bytes. The
capacity reported by your operating system may vary.

Contact:

LenovoEMC Ltd
Chris Romoser
858-775-5735
Chris.Romoser@lenovoemc.com
 
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