ZTE Demonstrates the Most Advanced Video Conferencing Product at Infocomm 2013

  ZTE Demonstrates the Most Advanced Video Conferencing Product at Infocomm
  2013

The world’s first provider to demonstrate its H.265 HD device in the industry

InfoComm 2013

Business Wire

SHENZHEN, China -- June 11, 2013

ZTE Corporation (“ZTE”) (H share stock code: 0763.HK / A share stock code:
000063.SZ), a publicly-listed global provider of telecommunications equipment,
network solutions and mobile devices today announced that it will demonstrate
its high efficiency terminal at Infocomm 2013 in Orlando Florida. This will be
the world's most advanced terminal to support the H.265 HEVC (High Efficiency
Video Coding) technology.

H.265 HEVC technology is currently the world's most advanced video codec
technology. It doubles the video compression efficiency of H.264 High Profile
technology and offers 720P video image quality at a bandwidth cost of only
256K. ZTE is the world’s first provider to demonstrate its H.265 HD device in
the industry.

While the industry chain of video communications applications is quickly
moving forward, there is a growing demand for easy access to high-definition
video content and services anytime, anywhere and with any terminal. As more
video applications are released with higher definition, frame rates and
compression ratios, more limitations are found in H.264, the current video
codec standard. In response to this need, the ITU approved the HEVC/H.265
standard in 2013, which requires only half the bandwidth to ensure the same
quality video allowed by H.264, and in turn greatly reduces the cost of
operator network construction.

With the application of video conferencing products that support H.265 and the
popularization of LTE and other 4G wireless technologies, mobile phones,
tablet PCs and other mobile devices will be able to directly play online full
HD (1080P) video, which will help popularize high-definition video
conferencing in the 4G network, hence extended application scope of video
conferencing services and greatly improved commercial viability of video
services. The H.265 video conferencing product provides much better video
quality and greater color vividness by supporting both 4K (4096 × 2160) and 8K
(8192 × 4320) ultra-high-definition video formats.

Fan Xutong, vice president of video conferencing product line of ZTE, said:
"ZTE began investing in developing video conferencing products 20 years ago
and has consistently been making great efforts in the technical field in a bid
to help people achieve easy communication through smart technologies. ZTE
demonstrated this product in the hopes of continuing collaboration with even
more vendors and industries to provide enterprises with better products and
services."

As an integrated telecommunications and IT solutions provider, ZTE’s video
products are available in more than 20 countries around the world. ZTE’s
integrated multimedia video solutions have been deployed in a number of
different capacities, including executive conferences, business activities,
distance education, telemedicine, disaster rescue, emergency command and
security services.

About ZTE

ZTE is a publicly-listed global provider of mobile handsets,
telecommunications equipment and network solutions with the most comprehensive
product range covering virtually every telecommunications sector, including
wireless, access & bearer, VAS, terminals and professional services. The
company delivers innovative, custom-made products and services to over 500
operators in more than 140 countries, helping them to meet the changing needs
of their customers while growing revenue. ZTE commits 10 per cent of its
annual revenue to research and development and has leadership roles in several
international bodies devoted to developing telecommunications industry
standards. ZTE is committed to corporate social responsibility and is a member
of the UN Global Compact. The company is China’s only listed telecom
manufacturer that is publicly traded on both the Hong Kong and Shenzhen Stock
Exchanges (H share stock code: 0763.HK / A share stock code: 000063.SZ). For
more information, please visit www.zte.com.cn and connect with us on our
social networks.

Contact:

ZTE Corporation
Margrete Ma, +86 755 26775207
Email: ma.gaili@zte.com.cn
or
Ogilvy Public Relations
Anna Hugues, 202-729-4156
Email: anna.hughes@ogilvy.com
 
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