Global Top Ad Spenders at the dmexco 2013: Opening Keynote by Unilever

Global Top Ad Spenders at the dmexco 2013: Opening Keynote by Unilever 
COLOGNE, GERMANY -- (Marketwired) -- 06/11/13 --  The curtain is
rising for the evidently most star-studded dmexco Conference of all
time: The 2013 programme is setting new benchmarks with even more top
representatives from the national and international digital business.
An absolute top player from the global consumer marketing sector will
be the opening highlight on the impressive participants list: In his
opening keynote Keith Weed (Chief Marketing Officer, Unilever) will
report on the current marketing trends and insights of one of the
largest advertising spenders in the world. The complete programme of
the dmexco Conference 2013 will be posted online from the summer
"The latest confirmation from Keith Weed (Unilever) clearly underline
the high international standing that the dmexco has attained in the
meantime, which is now on a par with the global significance of the
CES or the Mobile World Congress," explained Christian Muche,
dmexco's Director Business Development, Strategy & International. In
addition to Keith Weed, who will present this year's opening keynote,
the dmexco Conference 2013 will be uniting outstanding managers and
visionaries of leading brands as well as from the marketing, media,
technology and creative industries. 
Under this year's motto "Turning Visions into Reality", the dmexco
Conference 2013 will be addressing the central opportunities and
challenges of the global digital business in a unique way. In the
dmexco Conference programme formats with their star-studded line-ups,
i.e. the Congress Hall and the Debate Hall and in the up to 90
Seminars, the interactive Work Labs and the Speakers' Corner, the
focus will primarily be on the categories visions & trends, strategy
& business as well as channels & technology with their respective key
About dmexco
 dmexco is the international leading expo & conference
for the digital industry. Comprising of a unique combination between
an exposition and a conference it stands for innovative and
future-oriented marketing in the midst of a global growth market.
Placing a clear focus on marketing, media and technology the dmexco
in Cologne is the global no. 1 industry meeting platform for valuable
knowledge transfer an
d direct business transactions. The dmexco,
which is organised by the Koelnmesse, offers trade visitors the
broadest range of business trends, growth strategies, product
innovations and creative excellence in diverse forms and is
furthermore free of charge. As the central hub for all thought
leaders and minds from digital brands, advertisers and marketers, all
types of agencies and media owners, the dmexco is leading the global
digital industry. 
All further information on the dmexco 2013 (18 & 19 September in
Cologne) as well as photos, videos and statements on the dmexco 2012
are posted at,, and 
Andre Hoffmann
+49 40 679 446 53
+49 40 679 446 11
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