Arbella and Live Nation Kick off 2013 Season of “Road Crew” Designated
Driver Program at the Comcast Center and Bank of America Pavilion
Program for concertgoers at two venues encourages safe driving
QUINCY, Mass. -- June 11, 2013
The Arbella Insurance Foundation (“Arbella”), along with Live Nation, the
world’s largest live entertainment company, today announced the kickoff of the
second season of the Road Crew designated driver program, aimed at alleviating
drunk driving and rewarding those who make responsible driving decisions
during the 2013 concert season. The program provides complimentary
nonalcoholic beverages for eligible concertgoers* who pledge to be designated
drivers. Road Crew was developed to help keep both drivers and passengers safe
as they travel home from concerts. The program is expanding to include the
Bank of America Pavilion in Boston this year, due to the success of the
inaugural season hosted at the Comcast Center in Mansfield, MA. More than
4,000 concertgoers took part in the program during the 2012 season.
“Arbella’s Foundation has consistently taken a stand against dangerous driving
practices, including distracted driving and drunk driving,” said John Donohue,
chairman, president and CEO of the Arbella Insurance Group, and chairman and
president of the Arbella Insurance Foundation. “We want everyone to have a
great time at these concert venues this summer, and Road Crew is our way of
rewarding concertgoers who also make smart decisions about staying safe behind
the wheel after a night out.”
“When it comes to our concert patrons, it is safety first and foremost,” added
Bruce Montgomery, general manager of the Comcast Center. “The Road Crew
designated driver program makes it easy for everyone to have a fun concert
experience and get home safe.”
All eligible concertgoers who attend 2013 shows at the Comcast Center and the
Bank of America Pavilion can sign up for the program by visiting the Arbella
tent and identifying themselves as a designated driver. Participants will be
given Road Crew lanyards and coupons entitling them to free fountain beverages
at select concession stands throughout the venues.
Live Nation has implemented similar incentives at other concert venues
throughout the country to promote responsible driving. By bringing the program
to the Comcast Center and the Bank of America Pavilion, Arbella and Live
Nation hope to encourage safe driving throughout Massachusetts and surrounding
areas during the 2013 concert season.
For a complete list of 2013 concerts at the Comcast Center, visit:
For a complete list of 2013 concerts at the Bank of America Pavilion, visit:
About the Arbella Insurance Group and the Arbella Insurance Foundation:
Established in 1988, the Arbella Insurance Group (www.arbella.com) is a
company with more than $600M in revenue with approximately $1B in assets,
headquartered in Quincy, Massachusetts. Arbella is a customer-focused regional
property and casualty insurance company, providing personal and business
insurance in Massachusetts and Connecticut, and business insurance in Rhode
Island and New Hampshire. Arbella Insurance Group founded the Arbella
Insurance Foundation in 2004. The mission of Arbella’s Foundation is to engage
in activities and to support not-for-profit organizations that have a
significant positive impact on the people and communities served by Arbella.
About Live Nation:
Live Nation Entertainment, Inc.(NYSE: LYV) is the world's leading live
entertainment company comprised of four market leaders: Ticketmaster.com, Live
Nation Concerts, Artist Nation Management and Live Nation Media/Sponsorship.
For additional information, visit www.LiveNation.com.
*must be at least 21 years of age to participate
Greenough, for Arbella
Christine Williamson, 617-275-6528 or 617-922-1289 (mobile)
Erica Kilduff, 617-547-0620
Press spacebar to pause and continue. Press esc to stop.