mark Names Lucy Hale Beauty Brand Ambassador

                 mark Names Lucy Hale Beauty Brand Ambassador

mark Celebrates 10 Years of Beauty, Fashion & Empowerment

PR Newswire

NEW YORK, June 11, 2013

NEW YORK, June 11, 2013 /PRNewswire/ --mark, Avon's beauty and fashion
boutique brand, names actress and singer Lucy Hale Beauty Brand Ambassador. In
the role, Hale will appear in mark Magalogs as well as on mark and Avon
digital platforms. She will also be the spokesperson for the m.powerment by
mark campaign, the brand's philanthropic effort dedicated to breaking the
cycle of dating abuse and partner violence against young women.

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"I'm incredibly proud to partner with a brand that is as passionate about
empowering women as I am," Hale said. "I've been a fan of mark's products for
years, but it was important to me to work with a brand that is truly about
beauty on the inside and the outside."

Between working on her hit TV show Pretty Little Liars and finishing her debut
album, the Memphis native loves trying new beauty looksand customizing the
latest fashion trends for the red carpet or the recording studio. Her debut
campaign will be mark's August Magalog, as the official 10^th Birthday issue
for the brand.

"Lucy is the perfect example of our belief that there are no limits to what a
woman can imagine or achieve," said Meg Lerner, Global President of mark. "She
embodies our mission of empowerment and what it means to make your mark on the
world. We're thrilled she's joining us in time to celebrate our 10^th

From its founding, mark has been an innovator. Over the past decade, the brand
has led the industry with its marriage of beauty and fashion, and by
pioneering the concept of social beauty. Empowerment is in the brand's DNA and
can be seen in everything the company does – from the design of its products
to its philanthropic outreach efforts.

Tune in to the season premiere of Pretty Little Liars tonight at 8 p.m. EST on
ABC Family.

About mark
mark is Avon's expertly edited beauty and fashion boutique brand that is
constantly launching fresh, on-trend and customizable products. It is mark's
passion to connect, engage and empower women- encouraging them to express
their individuality and realize their infinite possibilities. Avon developed
mark in 2003 to celebrate the "mark" young women make in the world. The
foundation of the brand is the philosophy of social beauty™ - the idea that
women love to be social and want to be beautiful. mark. isn't just about
products you can buy, but also products you can share. Learn more about mark
and its products at 

SOURCE Avon Products, Inc.

Contact: Jessica Goon, mark.,, 212-282-8082
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