Federal-Mogul Corporation : New Champion® 'King of the Road' Online Contest
Offering Cash Awards Totaling $10,000 to Owners of Hottest Rides
Federal-Mogul to Award $500 to Each of 10 Weekly Winners,
$5,000 to Grand Prize Champion based on Voting at www.AlwaysaChampion.com
Southfield, Michigan, June 11, 2013.Does your ride have what it takes to
become the 2013 Champion^® "King of the Road?" If so, you could win one of 10
weekly $500 cash awards plus the $5,000 grand prize in Federal-Mogul's
(NASDAQ: FDML) new Champion^® "King of the Road" online contest. Enrollment in
the free contest begins June 17 at www.AlwaysaChampion.com.
To participate in the contest, individuals simply need to submit one or more
digital images and interesting background information about their vehicle
through the "King of the Road" link at www.AlwaysaChampion.com. Members of the
Champion online community will vote each week for their favorite ride and the
10 weekly winners will automatically be entered into the $5,000 grand-prize
round of voting. Anyone may vote in the contest and participate in other
Champion promotions by completing a free registration on the brand's website.
The Champion "King of the Road" contest will accept entries beginning Monday,
June 17, 2013, with first-round voting beginning June 24. The first of 10
weekly winners will be announced July 1. Other entrants' rides will
automatically be included in the next round of voting.
The Champion "King of the Road" contest joins a variety of other innovative
grassroots programs designed to connect one of the automotive and motorsports
industries' most storied brands with millions of consumers. Federal-Mogul also
sponsors the annual $125,000 "Search for a Champion" racing sponsorship
contest, weekly online giveaways of Champion products through the Champion
Spark Plugs Facebook page and www.AlwaysaChampion.com, and Kevin Harvick's
popular monthly #ChampionChat social media dialog series on Twitter and
"Our digital programs are extending the Champion brand's reach to a new
generation of current and future customers who demand the best performance in
everything they do, from driving to participating in snow and water sports to
maintaining their yards," said Federal-Mogul Brand Strategy Manager Jessica
Wynn. "The 'King of the Road' contest gives them an opportunity to show off
their rides to a vast online community of enthusiasts."
To learn more about the Champion "King of the Road" contest, simply visit the
contest link at www.AlwaysaChampion.com. To identify the right Champion
product for any application, please log on to Federal-Mogul's convenient
www.FMe-cat.com electronic catalog.
Federal-Mogul Corporation (NASDAQ: FDML) is a leading global supplier of
products and services to the world's manufacturers and servicers of vehicles
and equipment in the automotive, light, medium and heavy-duty commercial,
marine, rail, aerospace, power generation and industrial markets. The
company's products and services enable improved fuel economy, reduced
emissions and enhanced vehicle safety.
Federal-Mogul operates two independent business segments, each with a chief
executive officer reporting to Federal-Mogul's Board of Directors.
Federal-Mogul's Powertrain segment designs and manufactures original equipment
powertrain components and systems protection products for automotive,
heavy-duty, industrial and transport applications. Federal-Mogul's Vehicle
Components segment sells and distributes a broad portfolio of products through
more than 20 of the world's most recognized brands in the global vehicle
aftermarket, while also serving original equipment vehicle manufacturers with
products including braking, chassis, wipers and other vehicle components. The
company's aftermarket brands include ANCO^® wiper blades; Champion^® spark
plugs, wipers and filters; AE^®, Fel-Pro^®, FP Diesel^®, Goetze^®, Glyco^®,
Nüral^®, Payen^® and Sealed Power^® engine products; MOOG^® steering and
suspension parts; and Ferodo^® and Wagner^® brake products.
Federal-Mogul was founded in Detroit in 1899. The company employs 45,000
people in 34 countries, and its worldwide headquarters is in Southfield,
Michigan, United States. For more information, please visit
# # # #
Drew Shippy (330) 688-3500
Jim Burke (248) 354-4530
King of the Road High-Res Logo
This announcement is distributed by Thomson Reuters on behalf of Thomson
The owner of this announcement warrants that:
(i) the releases contained herein are protected by copyright and other
applicable laws; and
(ii) they are solely responsible for the content, accuracy and originality of
information contained therein.
Source: Federal-Mogul Corporation via Thomson Reuters ONE
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