Kill Cliff Executing Aggressive Distribution Push
The Recovery Drink Now Available in Health, Wellness and Sports
Nutrition Stores Nationwide, With Expanded Grocery and Convenience
Retail Distribution in the Southeast
LAS VEGAS, NV -- (Marketwired) -- 06/11/13 -- With Day Two of
GNC's Franchise Show underway today, the Kill Cliff team has
descended upon the Expo Aria Resort & Casino to hook hundreds of GNC
franchise store owners on "The Tasty." Initially available in a
select number of GNCs last August, Kill Cliff is now available at all
domestic corporate GNC locations and at a growing number of GNC
franchise locations, totaling almost 6,000 stores. Additionally, the
performance product has increased its regional availability in the
Southeast through the Anheuser-Busch InBev wholesaler system.
"With a strong brand following -- literally and figuratively -- we
want to make sure our customers can get Kill Cliff anywhere,
anytime," Kill Cliff Founder Todd Ehrlich said. "Listen, you can't
stop the spread of Awesome. If Kill Cliff isn't there today, it will
be. It will sneak in, in the middle of the night, and show up on a
shelf. We have store owners all over the country ordering the product
where distribution is not yet in place, but consumer demand is pent
Targeting independent, chain convenience and grocery stores in
Georgia, Kill Cliff has tapped Atlanta Beverage Company, Eagle Rock,
Eagle Rock North, Leon Farmer & Company, and Bibb Distributing
Company Distributing companies. In Alabama and in Tennessee, Kill
Cliff has partnered with Greene Beverage Company in Tuscaloosa and
Ajax Turner in Nashville, with several other contracts in the works.
These partnerships ensure increased availability of Kill Cliff at
leading grocery and convenience chains including QuikTrip, RaceTrac,
Tigermarket, Kroger and Publix among other retailers.
In conjunction with increased distribution, Kill Cliff is driving
brand awareness through national and local advertising. At the same
time, the company is running promotional programs on the product at
retail and through a steady stream of social media initiatives aimed
at their online following reaching over one million consumers per
week. This momentum is expected to continue in the weeks to come as
Kill Cliff's summer sampling program culminates at the Crossfit Games
in July where the company has a secret drop planned.
About Kill Cliff
Founded and created by a former Navy SEAL, Kill Cliffâ„¢ - The Recovery
Drink is a lightly carbonated beverage formulated with
anti-inflammation supporting ingredients and electrolytes without all
the empty caloric content found in energy drinks. Kill Cliff is not
an energy drink; it has no sugar, only 15 calories and only 25mg of
caffeine per 12-ounce can. In addition, Kill Cliff contains a
proprietary mix of all natural recovery-supporting ingredients
including enzymes, green tea extract, ginger root, and milk thistle,
among other functional nutrients. Currently available in a tasty
blood orange flavor, Kill Cliff is now sold at GNC stores nationwide
and select grocery and convenience stores in the Southeast as well as
online at killcliff.com.
Headquartered in Atlanta, the Kill Cliff team includes accomplished
military veterans and endurance athletes committed to supporting
philanthropic organizations sharing common interests, including The
Navy SEAL Foundation, The Red Circle Foundation and Wounded Wear.
Test Positive for Awesomeâ„¢. Visit www.KillCliff.com and follow us on
Facebook, Twitter, and Instagram.
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