Goodyear Promotes Tire Care as Summer Travel Season Begins
AKRON, Ohio, June 11, 2013
AKRON, Ohio, June 11, 2013 /PRNewswire/ --As the school year comes to an end
for most children, their families eagerly look ahead to their summer break –
and for many, an extended drive to the beach, the lake, amusement parks and
other enjoyable destinations. According to The Goodyear Tire & Rubber Company
(NASDAQ: GT), this is a great time for those families to consider not just how
much they can pack into the family car, but the importance of showing some
care for that vehicle before the trip.
(Logo: http://photos.prnewswire.com/prnh/20050204/GTLOGO )
According to the travel site, TripAdvisor, cars are the most popular method of
transportation for planned summer travel, despite continued high gas prices,
with 74 percent of travelers reporting that they will drive to their
destination, followed by air travel and trains.
Experts recommend that many vehicle components and systems be inspected on a
regular basis, but especially when a lengthy driving trip is planned. Among
the most critical of automotive components, tires are the only four contact
points between the vehicle and the road, so they need special care and concern
from the vehicle owner.
Improper air pressure in tires can lead to a multitude of problems – from
uneven and accelerated tire wear, to structural damage in a tire. An
underinflated tire also has the potential to affect tire performance,
including making a vehicle less fuel-efficient. With temperatures rising and
vacation travel commencing, the attention given to the care and maintenance of
tires should be heightened, according to Goodyear officials.
"Checking tires for proper inflation and tread condition is one of the most
critical – and easiest – maintenance procedures for a consumer," said John
Peer, vice president of Goodyear Retail. "It doesn't take much time or
sophisticated equipment. Drivers can check their tires by themselves, or any
of our retail outlets would be happy to provide the service."
According to research by the Rubber Manufacturers Association (RMA), not only
do many drivers ignore their tires, most simply do not know enough about how
to care for the tires correctly. The RMA says just one in six motorists are
"tire smart," which describes those who know how often to check tire pressure,
when to check tires, and where to find the correct inflation pressure for
their vehicle's tires. This RMA also sponsors National Tire Safety Week, a
period that emphasizes the simple steps drivers can take to ensure their tires
are in good working condition.
Goodyear recommends that motorists should check tire inflation at least
monthly or before a long trip, and check the tire pressure when the tires are
cold (before driving). Tires should be inflated to the vehicle manufacturer's
recommendations printed on the vehicle door placard or in the owner's manual,
not the maximum limit stamped on a tire sidewall.
For additional information on tire care from Goodyear, motorists can consider
oGoodyear outlets are distributing the RMA's "Be Tire Smart, Play Your
PART" consumer booklets, which stress the importance of inflation
pressure, wheel alignment, tire rotation and visual checks of tire tread.
oOn www.goodyear.com, visitors will find extensive information on tire
care, product selection and more. The "Personal Tire Care" section
contains advice on tire pressure and proper inflation, visual inspections,
tire repairs, saving fuel and more.
oWith their lighted message boards, Goodyear's famous blimps continue to
spread the tire care message while in flight, urging consumers on the
ground to check tire pressure and treadwear.
oGoodyear also works with some of its tire dealers and store managers for
several local market media activities, including participation in
television segments to provide viewers with tips for tire and vehicle
A variety of consumer tires are offered by Goodyear to fit nearly any
application, with the Assurance family of products among the most popular
choices. This includes the Assurance ComforTred Touring, with a smooth, quiet
ride and refined handling; Assurance TripleTred All-Season, which features
three unique tread zones for all-season traction; and Assurance Fuel Max, a
fuel-efficient tire that provides confident wet and dry traction.
Goodyear is one of the world's largest tire companies. It employs about
69,000 people and manufactures its products in 53 facilities in 22 countries
around the world. Its two Innovation Centers in Akron, Ohio and Colmar-Berg,
Luxembourg strive to develop state-of-the-art products and services that set
the technology and performance standard for the industry. For more
information about Goodyear and its products, go to www.goodyear.com
SOURCE The Goodyear Tire & Rubber Company
Contact: Jim Davis, 330-796-4114, email@example.com
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