Francisco Gonzalez says, "Sponsorship of Liga BBVA strengthens our business on
-- Agreement renewal announced in New York
-- The respective chairmen of BBVA and the LFP (Spanish Professional Football
League) have signed the "new" Liga BBVA and Liga Adelante agreement through
-- The agreement, which is renewable in 2018, means a €70 million investment
-- BBVA chairman Francisco Gonzalez said: "Renewing this sponsorship is a
natural step for BBVA and it gives us great satisfaction"
-- "Liga BBVA will continue thanks to the bank's strong position after
navigating the crisis without help while generating profit and maintaining
dividends," he added
NEW YORK, June 11, 2013
NEW YORK, June 11, 2013 /PRNewswire/ -- BBVA and the Spanish Professional
Football League (LFP) announced today an extension of their strategic
agreement. The first division will continue to be known as Liga BBVA for
another three years, renewable in 2018. The agreement was announced in New
York by Francisco Gonzalez, BBVA's chairman, and Javier Tebas, LFP president.
It includes continuity for Liga Adelante and means an investment of slightly
more than €70 million (€23.5 million per season). Iker Casillas and Andres
Iniesta, BBVA's international brand ambassadors, were present.
The new sponsorship agreement reinforces BBVA's noted commitment to sports. It
is already the Official Bank of the NBA. The latest move will ensure a
prominent presence for the bank in the world's two top sporting leagues. The
agreement joins other sports-related sponsorships around the world -- Boca
Juniors and River Plate (Argentina), the Rayados of Monterrey (Mexico),
Houston Dynamo (USA) and the Venezuelan soccer team as well as various NBA
teams (Miami HEAT, San Antonio Spurs, Dallas Mavericks and Houston Rockets).
"Renewing this sponsorship is a natural step for BBVA and it gives us great
satisfaction. Since joining forces with the LFP in 2006, we have come a long
way in promoting Liga BBVA internationally. We want to continue our support,
boosting promotion in the United States, Latin America and Asia," Francisco
BBVA: still strong despite the crisis
Mr. Gonzalez briefly pointed out that "our association with the LFP survived
some of the worst moments of the crisis thanks to BBVA's strong position and
the way we navigated the difficulties without aid, generating profit and
maintaining dividends. Many sporting activities lost their sponsors but that
didn't happen to Liga BBVA, which we are renewing today."
He concluded by announcing that "in this new phase of the sponsorship we want
to increase its influence on BBVA's daily operations. We are going to enhance
the associations between the LFP clubs, our branch networks and our customers.
Furthermore, in conjunction with the LFP, we want to transmit the cornerstones
of our strategy -- principles, people and innovation -- to the entire soccer
world. These take the form of teamwork, constant improvement, drive and fair
Javier Tebas, the LFP president, pointed out that "the LFP and BBVA are two
brands with international dimensions. Both seek consolidation in the markets
where they coincide. BBVA has millions of international customers and these
are potential LFP customers. Likewise, millions of LFP fans are potential BBVA
Mr. Tebas also referred to the commitment of both institutions: "We have
similar values -- a spirit of great self-sacrifice, teamwork and transparency.
Cooperation with a company like BBVA helps to boost LFP's expansion in many
countries where soccer is growing in importance and where both brands seek
Liga BBVA is one of the international leagues with the most followers. Fans
exceed 800 million in the 189 countries where matches are broadcast. In 2012,
Liga BBVA was the top world league in the International Federation of Football
History & Statistics (IFFHS) ranking for the third year running and its teams
contain the players who won the Golden Ball Award in the last four years.
In Spain, Liga BBVA generates 85,000 direct and indirect jobs thanks to more
than 14 million fans who attend the stadiums each season. This has an impact
of more than €10 billion (1% of Spanish GDP). BBVA's brand achieved more than
60 billion media impressions in 2012, the year in which it was judged the
brand most associated with sporting activities.
BBVA is a customer-centric global financial services group founded in 1857.
The Group has a solid position in Spain, it is the largest financial
institution in Mexico and it has leading franchises in South America and the
Sunbelt Region of the United States. Its diversified business is biased to
high-growth markets and it relies on technology as a key sustainable
competitive advantage. Corporate responsibility is at the core of its business
model. BBVA fosters financial education and inclusion, and supports scientific
research and culture. It operates with the highest integrity, a long-term
vision and applies the best practices. The Group is present in the main
Contact: Corporate Communications , Tel. +34 646 03 88 26,
email@example.com, For more financial information about BBVA,
please visit: http://shareholdersandinvestors.bbva.com, For more news about
BBVA, please visit: http://press.bbva.com/
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