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Gazelle Selects Ocean Media as Media Planning and Buying Agency, Lauds Accountability and Analytics



  Gazelle Selects Ocean Media as Media Planning and Buying Agency, Lauds
  Accountability and Analytics

  Agency Chosen for Focus on ROI, Track Record in Building E Commerce Brands

Apple Worldwide Developers Conference 2013

Business Wire

BOSTON & HUNTINGTON BEACH, Calif. -- June 10, 2013

Gazelle, Inc., (www.gazelle.com), the nation's leading consumer electronics
trade-in site, has selected Ocean Media (www.oceanmediainc.com), one of the
country’s largest independent media planning and buying firms, as its agency
of record for broadcast media buying.

Gazelle provides an easy, fast and safe way for consumers to get cash for
their unwanted devices. The company pays consumers for the smart phones,
tablets, Macs and iPods they no longer need and finds new homes for those
devices. Nine out of 10 customers who have sold an item to Gazelle report that
they had an “excellent” experience. To date, Gazelle has paid out more than
$100 million to consumers for their used devices.

Ocean Media will manage the company’s broadcast media planning and buying,
focusing on media acquisition initiatives in TV and radio. Spots will air on a
variety of major cable networks, including Adult Swim, MTV, ESPN News, Spike
A&E, Biography, NFL and Comedy Central. Mullen is handling creative duties for
the upcoming campaign.

“We’re impressed with Ocean Media’s focus on return on investment and with the
depth of the agency’s analytics capabilities,” said Sarah Welch, Chief
Marketing Officer, Gazelle. “For Gazelle, accountability and transparency are
paramount. And Ocean’s track record in scaling category leading e-commerce
brands speaks for itself.”

“Gazelle is an outstanding brand that consumers have rapidly grown to love,
and we’re delighted to be working with them,” said Jay Langan, President,
Ocean Media. “Having created a new way for millions of consumers to gain
additional value from popular mobile devices, Gazelle is well positioned for
continued growth. We’re especially pleased that Gazelle will use both TV and
radio advertising as the company scales to meet new product introductions from
Apple, Samsung and other leaders in mobile electronics.”

“Our agency is delighted with our new partnership with Gazelle, and we see a
great opportunity to help the company get to the next level,” said Mike
Robertson, founder and CEO of Ocean Media. “Gazelle is seeking actionable
intelligence about its marketing spend, and measuring the effectiveness of TV
will be critical to that effort. Our analytics will be an important
competitive advantage for Gazelle as we collaborate to grow the company’s
business.”

Ocean Media is the agency behind ad campaigns that have helped build such
brand names as eHarmony, Priceline.com, Overstock.com, and Angie’s List, among
others. Risk-averse by nature, the agency employs a sustained focus on
comprehensive testing and evaluation, analytics and optimization.

About Gazelle

Gazelle (www.gazelle.com) is the nation's leading consumer electronics
trade-in site, providing an easy, fast and safe way for consumers to get cash
for their unwanted devices. Gazelle takes the risk and effort out of selling
electronic gadgets online with benefits such as free shipping and packaging
and comprehensive identity and data removal. To date, Gazelle has paid out
more than $100 million, helping consumers upgrade to the latest technology and
earn quick cash. Based in Boston, Gazelle is privately owned and is backed by
premier venture capital firms Venrock Associates, RockPort Capital Partners,
Physic Ventures and Craton Equity Partners.

About OceanMedia

Ocean Media (oceanmediainc.com) is a leading independent media planning and
buying agency, founded in 1996 and based in Huntington Beach, Calif. Ocean’s
approach adheres to the philosophy that return on investment (ROI) should be
at the forefront of every advertising campaign. The agency is well known for
media efficiency and their innovative analytics work. That combination has
helped launch and scale many of its clients. Ocean Media is the agency of
record for eHarmony, Priceline, Angie’s List, Overstock.com, Ancestry.com,
Care.com, JustFab.com and Lending Tree, among others.

Contact:

Edge Communications, Inc., for Ocean Media
Ken Greenberg
323-469-3397
ken@edgecommunicationsinc.com
or
Gazelle
Kristin Allaben
617-945-1915, gazelle@launchsquad.com
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