Gerard Design Changes Its Name to Reflect Its Services and Expertise
WARRENVILLE, Ill., June 10, 2013
WARRENVILLE, Ill., June 10, 2013 /PRNewswire/ -- Gerard Design, an
award-winning strategic branding and integrated marketing communications
agency in Chicago's western suburbs, is shortening its name to "Gerard," with
a tagline that emphasizes its branding and marketing expertise, as well as the
comprehensive range of services that it offers. Gerard's rebranding campaign
will focus on the company's evolution from an outstanding graphic design firm
to an agency that offers a wide variety of integrated marketing services —
including brand identity and collateral, interactive design and development,
and environmental branding.
According to Carolyn Gerard, principal of Gerard, "At a time when doing more
with less has become the reality for businesses and marketing directors, we
want to assure key marketers that we offer positive solutions to the
challenges they face. Everything we do centers on delivering value for our
Carolyn explained, "We are an extension of our clients' teams. As true
partners and advocates, we provide new ideas that are measurable and deliver
alternatives that make sense. We anticipate and exceed our clients' business
objectives with deliverables that help drive sales and maximize the efficiency
of their marketing efforts — all while setting new standards for service."
First established in Naperville in 1993, Gerard has grown from two to 16
employees, including 10 senior designers and two writers. The agency is
celebrating its 20th anniversary with a strong rebranding and marketing
campaign and with a full-page advertorial in the June 10 issue of Forbes
Throughout the years, Gerard has earned numerous awards, including
Communicator, Tower, Hermes Creative, MarCom, Aster, and HOW International
Design awards. The agency has partnered with start-ups through Fortune 500
companies, such as AAR CORP, Elmhurst Memorial Healthcare, Inverom, Juniper
Networks, LexisNexis, McDonalds, Navistar, Navman Wireless, OfficeMax,
Tellabs, and other businesses in numerous industries.
"The team at Gerard just gets it," said Roman Kuropas, founder and CEO of
Inverom. "Their talent, energy, experience, and creativity have brought my
lifelong entrepreneurial dream into a high-end, sophisticated, and respected
global company. Gerard has been there every step of the way, from benchmarking
our competitors to developing our marketing plan to creating our entire brand
identity and strategic marketing presentations to Fortune 500 companies." He
added, "Gerard is the single biggest reason why the Inverom brand is what it
In 2007, 2009, 2011, and 2012, the agency was named one of the area's
fastest-growing private companies by Inc. magazine. In 2009, Gerard was named
one of the Best Places to Work in Illinois. Gerard is a woman-owned company
that is certified as a Women's Business Enterprise (WBE), Disadvantaged
Business Enterprise (DBE) and as a small business through the Small Business
Gerard is located at 28371 Davis Parkway, Suite 100, in Warrenville, Illinois.
For more information about the services that Gerard offers, please phone
630.355.0775 or visit www.gerardagency.com.
Contact: Carolyn Gerard, Principal, Gerard, 630.355.0775, or Jini Clare, Clare
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