Solve Media Reports Record Growth as Investment in Performance-Based Online
Publisher Demand Fuels International Expansion
NEW YORK -- June 10, 2013
Solve Media, the leader in online performance-based branding at scale, today
announced record growth metrics. The company’s proprietary product, the
TYPE-IN™, garnered more than 1 billion engagements in 2012—a more than 500
percent increase from 2011, and is pacing to reach over 4 billion engagements
in 2013. Solve Media is the only company that guarantees the success of online
Solve Media’s secure platform, distributed across over 6,000 exclusive
publishers, is on target to generate more engagements in Q2 than in all of
2012. The platform, which has tripled its reach year-over-year, consists of a
variety of publishers, including Ticketmaster, Bauer and Meredith Corporation.
The growing platform now allows for granular targeting and custom audience
creation, at scale.
Solve Media’s TYPE-IN™ ads captured the attention of over 100 top advertisers
due to its proven measureable performance across the brand lift spectrum.
Brand advertisers include Ford, Burger King, Carnival Cruise Lines, Marriott
and MasterCard. The TYPE-IN™ delivers unprecedented lift on key brand metrics
far more efficiently than traditional banner and video ads. Studies show that
the TYPE-IN™ delivers 11.3 times higher awareness, 11.2 times higher brand
association, 7.7 times higher purchase intent and 6.7 times higher brand
recall than the comScore industry norms.
“Branding must be truly accountable to work online, and companies like Solve
Media that de-risk branding investments will be category winners,” said Gene
Munster, Managing Director at Piper Jaffray.
“Our rapid growth is evidence that advertisers are focused on ROI and find
guaranteed performance valuable,” said Ari Jacoby, CEO of Solve Media.
“Marketers who are focused on eliminating waste and guaranteeing success trust
Solve Media’s remarkable advertiser growth in 2012 continued to attract
premium publishers, increasing demand for the platform to monetize its growing
International traffic. To address the demand, Solve Media is announcing today
the opening of its first international office in London. The European market
generated over €21 billion in digital advertising spend in 2012 and the London
office marks the first step in an aggressive international expansion plan.
“We are excited to introduce Solve Media to the European market,” said Stu
Libby, Chief Revenue Officer at Solve Media. “In today’s connected digital
world, the challenges that marketers face are global. We look forward to
serving great advertisers and publishers in the region.”
About Solve Media
Solve Media’s performance-based online advertising platform is the gold
standard for online branding, at scale. TYPE-IN™ advertising creates highly
effective opportunities for brands to natively engage with consumers in
display, video and pre-‐roll formats. For publishers, the TYPE-IN™ represents
new and unique ad inventory that improves user experience while adding a
security measure to block unwanted bot traffic. With the TYPE-IN™ platform,
Solve Media guarantees campaign performance and brand lift. For more
information, visit: www.solvemedia.com
HORN for Solve Media
Brynn Moynihan, 646-202-9753
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