McDonald's Global Comparable Sales Rise 2.6% In May

             McDonald's Global Comparable Sales Rise 2.6% In May

PR Newswire

OAK BROOK, Ill., June 10, 2013

OAK BROOK, Ill., June 10, 2013 /PRNewswire-FirstCall/ -- McDonald's
Corporation today announced that global comparable sales increased 2.6% in
May. Performance by segment was as follows:

  oU.S. up 2.4%
  oEurope up 2.0%
  oAsia/Pacific, Middle East and Africa (APMEA) up 0.9%

"McDonald's strategic initiatives and diligent focus on the customer generated
global comparable sales growth in May amidst ongoing uncertainty in the macro
environment," said President and Chief Executive Officer Don Thompson. "Our
System is aligned behind providing great service to the 69 million customers
who visit us daily. We are confident in our strategies and competitive
advantages and will continue executing our customer-centric Plan to Win to
build market share and drive sustained profitable growth."

During May, U.S. comparable sales rose 2.4% led by breakfast, McDonald's wide
range of chicken options and the ongoing appeal of everyday value. The
introduction of the new Egg White Delight sandwich and the recently launched
Premium McWraps demonstrated the U.S.' ongoing focus on strategically
expanding its established menu categories of chicken, beef, breakfast and
beverages.

Europe's May comparable sales rose 2.0% driven primarily by positive results
in the U.K. and, to a lesser extent, Russia as both markets added popular
summertime promotions featuring premium burgers and specialty menu options.
Negative performance in Germany and France dampened the segment's results.
Across the segment, McDonald's Europe is focused on enhancing its value and
breakfast offerings to strengthen the Brand's relevance to customers.

In May, APMEA's comparable sales increased 0.9% reflecting positive
performance across a number of markets and relatively flat performance in
Japan, partially offset by negative results in China, which were impacted by
Avian influenza. APMEA's priority remains improving performance by offering
unique value platforms, expanding the breakfast daypart and providing
compelling customer conveniences.

Systemwide sales for the month increased 3.6%, or 5.2% in constant currencies.

Percent Increase/(Decrease)  Comparable Sales  Systemwide Sales
                                               As        Constant
Month ended May 31,          2013      2012    Reported  Currency
McDonald's Corporation       2.6       3.3     3.6       5.2
Major Segments:
U.S.                         2.4       4.4     3.4       3.4
Europe                       2.0       2.9     5.1       4.8
APMEA                        0.9       (1.7)   (0.6)     6.2
Year-To-Date May 31,
McDonald's Corporation       (0.2)     5.6     0.6       2.4
Major Segments:
U.S.                         (0.1)     6.8     0.9       0.9
Europe                       (0.8)     4.2     1.7       2.0
APMEA                        (2.4)     3.1     (2.9)     2.5

Definitions

  oComparable sales represent sales at all restaurants, whether operated by
    the Company or by franchisees, in operation at least thirteen months
    including those temporarily closed. Some of the reasons restaurants may be
    temporarily closed include reimaging or remodeling, rebuilding, road
    construction and natural disasters. Comparable sales exclude the impact of
    currency translation. Comparable sales are driven by changes in guest
    counts and average check, which is affected by changes in pricing and
    product mix. Management reviews the increase or decrease in comparable
    sales compared with the same period in the prior year to assess business
    trends.
  oThe number of weekdays and weekend days can impact our reported comparable
    sales. In May 2013, this calendar shift/trading day adjustment consisted
    of one less Tuesday and one more Friday compared with May 2012. The
    resulting adjustment varied by area of the world, ranging from
    approximately 0.6% to 1.4%. In addition, the timing of holidays can impact
    comparable sales.
  oInformation in constant currency is calculated by translating current year
    results at prior year average exchange rates. Management reviews and
    analyzes business results excluding the effect of foreign currency
    translation and bases incentive compensation plans on these results
    because they believe this better represents the Company's underlying
    business trends.
  oSystemwide sales include sales at all restaurants, whether operated by the
    Company or by franchisees. While franchised sales are not recorded as
    revenues by the Company, management believes the information is important
    in understanding the Company's financial performance because these sales
    are the basis on which the Company calculates and records franchised
    revenues and are indicative of the financial health of the franchisee
    base.

Upcoming Communications

Pete Bensen, Chief Financial Officer, and Jeff Stratton, President -
McDonald's USA, will speak at the Jefferies 2013 Global Consumer conference at
9:00 a.m. (Eastern Time) in Nantucket on June 18, 2013. This presentation
will be webcast live and available for replay for a limited time thereafter at
www.investor.mcdonalds.com.

McDonald's tentatively plans to release second quarter results before the
market opens on July 22, 2013 and will host an investor webcast. This webcast
will be broadcast live and available for replay for a limited time thereafter
at www.investor.mcdonalds.com.

McDonald's is the world's leading global foodservice retailer with over 34,500
locations serving more than 69 million customers in more than 100 countries
each day. More than 80% of McDonald's restaurants worldwide are owned and
operated by independent local men and women.

Forward-Looking Statements

This release contains certain forward-looking statements, which reflect
management's expectations regarding future events and operating performance
and speak only as of the date hereof. These forward-looking statements involve
a number of risks and uncertainties. The factors that could cause actual
results to differ materially from our expectations are detailed in the
Company's filings with the Securities and Exchange Commission, such as its
annual and quarterly reports and current reports on Form 8-K.

SOURCE McDonald's Corporation

Website: http://www.mcdonalds.com
Contact: Investors: Kathy Martin, 630-623-7833 or Media: Lisa McComb,
630-623-3707
 
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