BroadSoft Demonstrates the Benefits of WebRTC Enabling Enterprises to Communicate With Any Customer, Partner or Supplier With a WebRTC-Enabled Browser GAITHERSBURG, MD -- (Marketwired) -- 06/10/13 -- BroadSoft, Inc. (NASDAQ: BSFT) today announced it has introduced a WebRTC demonstration for its UC-One platform, which will extend real-time Unified Communications beyond the confines of the enterprise -- to any customer, partner or supplier with a WebRTC-enabled browser. With the addition of WebRTC, BroadSoft will extend the fully integrated, seamless communication experience UC-One provides to include web browsers. UC-One is a comprehensive, open Unified Communications platform that combines all of the critical elements a telecommunications service provider requires to ensure rapid delivery of their UC solutions to the market segments they serve, including intuitive user interfaces, full mobility, open APIs and defined market offerings. UC-One breaks down communication boundaries that persist between services, devices and the individuals who are communicating and collaborating. "WebRTC transforms Web browsers into an endpoint so that service providers can unlock the benefits of Unified Communications for any user with a WebRTC-enabled Web browser," said Scott Hoffpauir, chief technology officer, BroadSoft. "As one of the most robust Unified Communications platform, UC-One becomes a significant competitive differentiator for service providers who can not only deliver real-time Unified Communications services to the enterprise, but to an expanded ecosystem of customers, partners and suppliers." With BroadSoft's WebRTC-enabled UC-One platform service providers can offer enterprises several new communications, customer service, productivity and cost savings benefits, including: -- Enhanced customer experience - Enterprises can improve customer service by adding a rich media communication experience within their Website, email communications and mobile apps as WebRTC enables real-time, browser-based video and voice calling. A richer contact center experience also results in greater customer satisfaction and faster trouble resolution for the enterprise. -- Extends reachability, productivity and efficiency UC benefits beyond the enterprise - by extending the benefits of Unified Communications to an enterprise's entire ecosystem, external company communications are as simple as efficient and internal communications. -- Lower costs - Adding WebRTC capabilities to the UC-One platform lowers enterprise IT deployment and support costs by eliminating the need to deploy UC clients. "UC-One breaks down silos that have been erected around voice, video and collaboration that inhibit employee productivity," adds Michael Tessler, chief executive officer, BroadSoft. "Enabling UC-One with WebRTC means that instead of wondering which devices, services and applications are needed to communicate with a customer, enterprises can simply focus on what is most important: delivering a superior, real-time customer experience." For service providers, the new WebRTC-enabled UC-One platform can be easy to deploy and manage and is interoperable with existing endpoints. As a result, service providers can speed time to market for delivering new Unified Communications services, and extend the benefits of these UC services to reach beyond the employees of an enterprise, to include their partners, suppliers, and most importantly, customers. You see an example of our WebRTC capabilities on BroadSoft's website homepage. About BroadSoft BroadSoft is the leading provider of software and services that enable mobile, fixed-line and cable service providers to offer Unified Communications over their Internet Protocol, or IP network. The Company's core communications platform enables the delivery of a range of enterprise and consumer calling, messaging and collaboration communication services, including private branch exchanges, video calling, text messaging and converged mobile and fixed-line services. Forward-Looking Statements This press release may contain forward-looking statements within the meaning of the Private Securities Litigation Reform Act of 1995. These forward-looking statements may be identified by their use of terms and phrases such as "can," "enable," "will," and other similar terms and phrases, and such forward-looking statements include, but are not limited to, the statements regarding the capabilities and benefits of BroadSoft's UC-One platform and the addition of WebRTC capacities to the UC-One platform to service providers, enterprises and end users. The outcome of the events described in these forward-looking statements is subject to known and unknown risks, uncertainties and other factors that could cause actual results to differ materially from the results anticipated by these forward-looking statements, including, but not limited to whether WebRTC functionality and the UC-One platform will be utilized and/or successfully deployed by BroadSoft's customers and the resulting financial and other benefits to BroadSoft, as well as those factors contained in the "Risk Factors" sections of the Company's Annual Report on Form 10-K for the year ended December 31, 2012 filed with the Securities and Exchange Commission, or SEC, on February 27, 2013, and in the Company's other filings with the SEC. All information in this release is as of June 10, 2013. Except as required by law, BroadSoft undertakes no obligation to update publicly any forward-looking statement made herein for any reason to conform the statement to actual results or changes in its expectations. Media Contacts: Brian Lustig Lustig Communications for BroadSoft +1-301-775-6203 firstname.lastname@example.org Jamie Ivory Hotwire PR for BroadSoft 020 7608 8354 email@example.com
BroadSoft Demonstrates the Benefits of WebRTC
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