BroadSoft Demonstrates the Benefits of WebRTC

BroadSoft Demonstrates the Benefits of WebRTC 
Enabling Enterprises to Communicate With Any Customer, Partner or
Supplier With a WebRTC-Enabled Browser 
GAITHERSBURG, MD -- (Marketwired) -- 06/10/13 --  BroadSoft, Inc.
(NASDAQ: BSFT) today announced it has introduced a WebRTC
demonstration for its UC-One platform, which will extend real-time
Unified Communications beyond the confines of the enterprise -- to
any customer, partner or supplier with a WebRTC-enabled browser. With
the addition of WebRTC, BroadSoft will extend the fully integrated,
seamless communication experience UC-One provides to include web
browsers. 
UC-One is a comprehensive, open Unified Communications platform that
combines all of the critical elements a telecommunications service
provider requires to ensure rapid delivery of their UC solutions to
the market segments they serve, including intuitive user interfaces,
full mobility, open APIs and defined market offerings. UC-One breaks
down communication boundaries that persist between services, devices
and the individuals who are communicating and collaborating.  
"WebRTC transforms Web browsers into an endpoint so that service
providers can unlock the benefits of Unified Communications for any
user with a WebRTC-enabled Web browser," said Scott Hoffpauir, chief
technology officer, BroadSoft. "As one of the most robust Unified
Communications platform, UC-One becomes a significant competitive
differentiator for service providers who can not only deliver
real-time Unified Communications services to the enterprise, but to
an expanded ecosystem of customers, partners and suppliers."  
With BroadSoft's WebRTC-enabled UC-One platform service providers can
offer enterprises several new communications, customer service,
productivity and cost savings benefits, including:  


 
--  Enhanced customer experience - Enterprises can improve customer
    service by adding a rich media communication experience within their
    Website, email communications and mobile apps as WebRTC enables
    real-time, browser-based video and voice calling. A richer contact
    center experience also results in greater customer satisfaction and
    faster trouble resolution for the enterprise.
--  Extends reachability, productivity and efficiency UC benefits beyond
    the enterprise - by extending the benefits of Unified Communications
    to an enterprise's entire ecosystem, external company communications
    are as simple as efficient and internal communications.
--  Lower costs - Adding WebRTC capabilities to the UC-One platform lowers
    enterprise IT deployment and support costs by eliminating the need to
    deploy UC clients.

  
"UC-One breaks down silos that have been erected around voice, video
and collaboration that inhibit employee productivity," adds Michael
Tessler, chief executive officer, BroadSoft. "Enabling UC-One with
WebRTC means that instead of wondering which devices, services and
applications are needed to communicate with a customer, enterprises
can simply focus on what is most important: delivering a superior,
real-time customer experience."  
For service providers, the new WebRTC-enabled UC-One platform can be
easy to deploy and manage and is interoperable with existing
endpoints. As a result, service providers can speed time to market
for delivering new Unified Communications services, and extend the
benefits of these UC services to reach beyond the employees of an
enterprise, to include their partners, suppliers, and most
importantly, customers.  
You see an example of our WebRTC capabilities on BroadSoft's website
homepage. 
About BroadSoft
 BroadSoft is the leading provider of software and
services that enable mobile, fixed-line and cable service providers
to offer Unified Communications over their Internet Protocol, or IP
network. The Company's core communications platform enables the
delivery of a range of enterprise and consumer calling, messaging and
collaboration communication services, including private branch
exchanges, video calling, text messaging and converged mobile and
fixed-line services. 
Forward-Looking Statements 
This press release may contain forward-looking statements within the
meaning of the Private Securities Litigation Reform Act of 1995.
These forward-looking statements may be identified by their use of
terms and phrases such as "can," "enable," "will," and other similar
terms and phrases, and such forward-looking statements include, but
are not limited to, the statements regarding the capabilities and
benefits of BroadSoft's UC-One platform and the addition of WebRTC
capacities to the UC-One platform to service providers, enterprises
and end users. The outcome of the events described in these
forward-looking statements is subject to known and unknown risks,
uncertainties and other factors that could cause actual results to
differ materially from the results anticipated by these
forward-looking statements, including, but not limited to whether
WebRTC functionality and the UC-One platform will be utilized and/or
successfully deployed by BroadSoft's customers and the resulting
financial and other benefits to BroadSoft, as well as those factors
contained in the "Risk Factors" sections of the Company's Annual
Report on Form 10-K for the year ended December 31, 2012 filed with
the Securities and Exchange Commission, or SEC, on February 27, 2013,
and in the Company's other filings with the SEC. All information in
this release is as of June 10, 2013. Except as required by law,
BroadSoft undertakes no obligation to update publicly any
forward-looking statement made herein for any reason to conform the
statement to actual results or changes in its expectations. 
Media Contacts: 
Brian Lustig
Lustig Communications for BroadSoft
+1-301-775-6203
brian@lustigcommunications.com  
Jamie Ivory
Hotwire PR for BroadSoft
020 7608 8354
jamie.ivory@hotwirepr.com 
 
 
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