2013 Kia Optima And Sportage Earn AutoPacific Vehicle Satisfaction Awards
U.S.-built Optima Mid-size Sedan and Sportage Compact Crossover Deemed Two
of the Most Satisfying Vehicles on the Road Today
-- 17th annual AutoPacific Vehicle Satisfaction Awards identifies most
satisfying cars in the market and helps consumers make informed purchase
-- Survey measured responses from more than 52,000 new-vehicle owners
IRVINE, Calif., June 10, 2013
IRVINE, Calif., June 10, 2013 /PRNewswire/ -- Two of Kia Motors America's
(KMA) most popular models were recently named to AutoPacific's annual Vehicle
Satisfaction Awards (VSA). The 2013 Optima sedan was named most satisfying
Mid-Size Car and the sporty 2013 Sportage was heralded as the most satisfying
Compact Crossover SUV by the trusted automotive marketing and
product-consulting firm. The 17^th annual survey based the results on
responses from more than 52,000 new-vehicle owners.
"There is no doubt that competition is stronger than ever and winning the
AutoPacific Vehicle Satisfaction Awards is further proof that Kia is offering
a strong product lineup for today's car buyers," said Michael Sprague,
executive vice president of marketing & communications, KMA. "The Optima's
combination of stunning design and tremendous value continue to resonate with
customers while the Sportage continues to set the bar very high for the
compact crossover segment in terms of packaging, performance and style."
AutoPacific's VSA identify the most satisfying vehicles for sale in the U.S.
market and assist new-car buyers in making informed vehicle purchase
decisions. The survey measures owner satisfaction with 51 separate attributes
ranging from interior comfort and convenience to fuel economy and
performance. "Vehicles that score highest in the Vehicle Satisfaction Awards
are delivering value and satisfaction across a wide range of attributes,"
noted president of AutoPacific, George Peterson. With 294 models and 33 brands
from which to choose a new vehicle, AutoPacific's VSA helps buyers sort
through the increasingly complicated selection of products on the market.
"The VSA clearly shows buyers which vehicles are at the top of the class they
are considering," continued Peterson.
2013 Kia Optima
Every 2013 Optima, available in LX, EX, SX and the Limited trim, comes well
equipped with a generous roster of standard features, with the LX trim
offering dual exhaust with chrome tips, solar glass, exterior mirror
turn-signal indicators, front fog lights, exterior heated mirrors, chrome
accented exterior door handles and 16-inch alloy wheels fitted with 205/65R16
tires and a six-speed automatic transmission. The volume-leading EX trim
offers larger 17-inch alloy wheels fitted with 215/55R17 tires. Moving to the
SX trim, consumers will find stylish 18-inch polished alloy wheels with
225/45R18 tires, unique front and rear lower bumpers and side sills, a rear
lip spoiler, aero wiper blades and HID headlights with auto leveling.
Elevating to the top-of-the-line Limited trim brings Optima to another level
of sporty refinement, adding unique and luxurious 18-inch chrome wheels,
daytime running lights, red brake calipers, chrome accented side sills,
chromed side mirrors and rear spoiler. Pricing for the 2013 Optima begins at
$21,350, excluding destination charges of $800.
2013 Kia Sportage
Starting with the base trim, Sportage offers numerous standard exterior
features, including 16-inch alloy wheels matched with 215/70R16
low-rolling-resistance silica tires, body-color door handles, body-color and
electronically adjustable side mirrors and a six-speed manual transmission.
Moving to the LX adds standard 17-inch alloy wheels, LED turn signals on the
outside mirrors, keyless entry with folding key, six-speed electronically
controlled Sportmatic^™ automatic transmission, solar glass, privacy glass,
and LED accent lighting along the headlamps for a sportier, more upscale
appearance. The popularly-equipped EX trim offers stylish 18-inch alloy
wheels mated with 235/55R18 tires, high-performance dampers, LED daytime
running lights, roof rails, a rear spoiler, fog lamps and chrome body trim and
door handles. The top-of-the-line Sportage SX adds a powerful 2.0-liter
turbocharged GDI engine producing 260-horsepower, unique 18-inch alloy wheels,
dual exhaust, sculpted side sill moldings and unique SX grille. The starting
price of the 2013 Sportage is $19,000 excluding destination charges of
Kia: One of the World's Fastest Moving Global Automotive Brands
Kia Motors America is one of only three auto brands to increase U.S. sales in
each of the past four years, and in 2012 the company surpassed the 500,000
unit mark for the first time. With a full line of fun-to-drive cars and CUVs,
Kia is advancing value to new levels of sophistication by combining
European-influenced styling – under the guidance of chief design officer Peter
Schreyer – with cutting-edge technologies, premium amenities, affordable
pricing and the lowest cost of ownership in the industry. Kia recently joined
the exclusive ranks ofInterbrand's "Top 100 Best Global Brands," and is
poised to continue its momentum with seven all-new or significantly redesigned
vehicles scheduled to arrive in showrooms in 2013. Over the past decade Kia
Motors has invested more than $1.4 billion in the U.S., including the
company's first U.S. assembly plant in West Point, Georgia – Kia Motors
Manufacturing Georgia – which is responsible for the creation of more than
11,000 plant and supplier jobs. The success of the U.S.-built* Optima
andSorento in two of the industry's largest segments has fueled Kia's rapid
growth and is complemented by Kia's comprehensive lineup which includes the
Cadenza flagship sedan, Soul urban passenger vehicle,Sportage compact CUV,
Optima Hybrid, the Forte sedan, 5-door andKoup compacts, Rio and Rio 5-door
sub-compacts and the Sedona minivan.
About Kia Motors America
Kia Motors America is the marketing and distribution arm of Kia Motors
Corporation based in Seoul, South Korea. KMA offers a complete line of
vehicles through more than 765 dealers throughout the United States and serves
as the "Official Automotive Partner" of the NBA and LPGA. In 2012, KMA
recorded its best-ever annual sales total and gained U.S. market share for the
18th consecutive year. Kia is poised to continue its momentum and will
continue to build the brand through design innovation, quality, value,
advanced safety features and new technologies.
Information about Kia Motors America and its full vehicle line-up is available
at its website – http://www.kia.com. For media information, including
photography, visit www.kiamedia.com. To receive custom email notifications
for press releases the moment they are published, subscribe at
 Sorento and Optima GDI (EX Trims and certain LX Trims only) and GDI Turbo
are built in the United States from U.S. and globally sourced parts.
 MSRP $21,350 for LX model. MSRP $23,650 for EX model. MSRP $26,800 for SX
model. MSRP $34,500 for SX Limited model. MSRP excludes destination and
handling, taxes, title, license fees, options and retailer charges. Actual
prices set by retailer and may vary.
 MSRP $19,000 for base model. MSRP $21,200 for LX model. MSRP $24,200 for
EX model. MSRP $26,900 for SX model. MSRP excludes destination and handling,
taxes, title, license fees, options and retailer charges. Actual prices set by
retailer and may vary.
SOURCE Kia Motors America
Contact: Scott McKee, 949.468.4813, email@example.com, or James Hope, Kia
Motors America, 949.468.1875, firstname.lastname@example.org
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