New Purpose(TM) Seating by The HON Company: Breakthrough Design Delivers Comfort and Support for Anyone, Anywhere

New Purpose(TM) Seating by The HON Company: Breakthrough Design Delivers 
Comfort and Support for Anyone, Anywhere 
CHICAGO, IL  -- (Marketwired) -- 06/10/13 --   Workplaces are going
through a monumental change as workers break traditional habits to
embrace collaboration, new technology and healthier office
environments. To address these needs, The HON Company is introducing
Purposeâ„¢ seating -- one of the first mid-market chairs designed with
advanced ergonomics engineered to enhance collaboration and embrace
modern business practices. 
With only a single adjustment for seat height, Purpose's innovative
YouFitâ„¢ technology is engineered to intuitively respond to each
user's body, making it ideal for environments where many different
workers may use the chair during a typical workday. This advanced
technology makes Purpose a great choice for shared workspaces,
community spaces, conference rooms and training areas. 
"Every element of Purpose was designed to flex and adjust to each
person who sits in it," said Mark Roumfort, vice president of product
design and development for HON. "It adjusts to their posture, their
weight, their movement. Companies searching for a seating solution
that's ready for anything and anyone will find that in Purpose." 
HON partnered with world-renowned furniture designer Marcus Koepke on
the innovative Purpose design. Koepke's idea was to decouple the
traditional office chair where the chair's back and seat are
connected. Koepke's groundbreaking design incorporates the individual
person sitting in the chair to become the link between the chair's
seat and back -- creating the perfect balance for each user. 
"When you actually sit in the chair, that's the first time the back
and the seat have to respond to each other. They're not responding to
anything mechanical, they're responding to you," Koepke said. "It's
designed to move with you so it relieves pressure when you move.
Pressure is everything. When you're sitting in a typical office chair
where the seat and back are connected, just that little pressure over
long periods is enough to make you sore. Purpose delivers a personal
fit so everyone experiences immediate comfort and support." 
Three Distinct Flex Zones 
The independent seat and back design of Purpose delivers a personal
fit and contin
uous support through three distinct flex zones: 

--  Back support - The first flex zone responds to user movement to deliver
    constant back and lumbar support.

--  Back recline - The second zone facilitates back recline.

--  Seat flex - The third zone flexes to evenly distribute pressure points
    in the seat for enhanced comfort.

Versatility Through Simplicity 
Purpose is rated to 300 lbs. and is designed to accommodate body
types from the 5th to 95th percentile of workers, making it an ideal
choice for almost everyone. Purpose is available as a task chair or
task stool and offers fixed, adjustable or armless design options.
Frame finish options include Platinum or Onyx. Seat and/or back
fabric options include: Glacier, Cerulean, Olivine, Tomato, Berry,
Poppy, Tangerine, Caramel, Morel, Espresso, Frost, Iron Ore and
Black. Purpose has achieved BIFMA level 2 and SCS Indoor Advantage
Gold certification, making it better for the natural environment, and
its innovative design includes fewer parts to make it easy to
disassemble and recycle. Plus, it's built to withstand the wear and
tear of high-traffic spaces. Purpose is backed by the HON Full
Lifetime Warranty, ensuring a worry-free ownership experience. 
Purpose is the newest seating line from The HON Company and was
introduced at NeoCon 2013. To learn more about Purpose, or about The
HON Company, visit 
About The HON Company 
Inspired by practicality and invested in understanding the needs of
its customers, The HON Company strives to establish meaningful
connections resulting in product solutions and customer support that
exceed market demands. As a leading designer and manufacturer of
workplace furniture including chairs, storage, panel systems, tables
and desks, HON's commitment to serving its customers is rooted in
reliable performance and a member culture that is approachable,
confident, smart, and ready to serve. Headquartered in Muscatine,
Iowa, The HON Company has numerous manufacturing facilities
strategically located throughout the United States, and markets its
products through a nationwide network of loyal distribution partners.
The HON Company is the largest operating company of HNI Corporation,
the second-largest office furniture manufacturer in the world (NYSE:
HNI). For more information, visit 
The following files are available for download: 

--  PDF
--  Purpose creation story
--  Purpose designer Marcus Koepke bio
--  Purpose fact sheet

Press Contacts: 
Ron Hernandez
The HON Company
Chris Irvine
The Integer Group
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