Actress Amanda Seyfried Attends Cle de Peau Beaute Global Press Event; New
Products Le Serum and New Rouge a Levres Announced!
TOKYO, June 10, 2013
TOKYO, June 10, 2013 /PRNewswire/ -- Cle de Peau Beaute announced two new
products, Le Serum and new Rouge a Levres, at a global press event held at
ArtisTree in Hong Kong on June 6, attended by over 150 members of the press
from all over the world.
(Photo: http://prw.kyodonews.jp/opn/release/201306102433/ )
Yoshiaki Okabe (General Manager for Cle de Peau Beaute), Lucia Pieroni (Cle de
Peau Beaute Make-Up Creative Director), and actress Amanda Seyfried (Cle de
Peau Beaute Global Spokesperson) attended the Cle de Peau Beaute Gala Dinner.
Along with a welcome speech, Okabe officially announced two new products, Le
Serum created from cutting-edge science and new Rouge a Levres with the
texture of roses. Pieroni then took to the stage and said that she has always
been inspired by nature and for this season's collection she has chosen the
classic beauty of a rose. "For me," she said, "the rose encapsulates the
magical power of beauty. From the emergence of the first bud to the shedding
of the petals, the rose takes on many subtle and sensual forms."
Seyfried, wearing a bright red dress, was asked about shooting the new make-up
video for Cle de Peau Beaute. "The filming of this video was serious yet
exciting. We had a lot of fun trying out the variety of shades, working on a
flawless complexion... working together to project this very intelligent, yet
profoundly feminine, elegant look," she said. Then she was asked how she keeps
herself beautiful all the time. "I guess I always want to think about what I'm
doing. I like to be thoughtful about the projects I pick, to always be
enthusiastic about trying new things out. I believe if you make intelligent
decisions and truly enjoy what you do every day, you could be beautiful all
Cle de Peau Beaute Global Unit
SHISEIDO CO., LTD.
1-6-2 HIGASHI-SHIMBASHI, MINATO-KU, TOKYO 105-8310, JAPAN
SOURCE SHISEIDO CO., LTD.
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