UK Spending on Hotel Stays This Summer Expected to Total £27 Billion, Room
Key[SM] Survey Reveals
LONDON, June 10, 2013
LONDON, June 10, 2013 /PRNewswire/ --
UK Travellers are looking to spend an average of 10 Nights in Hotels on their
holidays this summer
UK holidaymakers aged 25 and older* are expected to spend £27 billion ^+ on
hotel stays this summer, whether it be for UK destinations, short or long haul
travel. The average traveller is planning to book an average of ten room
nights during the main summer holiday period according to a new survey
released today by Room Key , the only hotel meta search engine built by
Though nearly three-quarters (74%) said price will drive their hotel decision,
location was a close second at 66%, and over half of travellers (52%) said
that facilities will play a significant role in their decision. Hotel brands
(24%) and the family friendly nature of the properties (21%) are two further
factors that will influence hotel choice, according to the survey.
"Value reigns supreme in the search for hotels this summer," said Chief
Marketing Officer Stephany Verstraete. "Today's savvy traveller is looking
beyond room rates alone to added value extras such as complimentary Wi-Fi or
free breakfast, family-friendly properties and more. With hospitality at our
core and the backing of the world's leading hotel brands, Room Key is ready to
help summer travellers from the UK find the best value for their spend."
Those from the UK who are planning to stay in a hotel between May and August
2013 are expected to spend, on average, £1,116, which translates to an
estimated national spend of£27 billion on hotel rooms for the busy summer
Slight Increase in Nights Away
Travellers from the UK plan to stay more than a week (average of 10
nights) in hotels this summer for leisure with 27% planning to spend longer
away than they did last summer. When it comes to opening their wallets, just
over seven out of ten travellers (73%) plan to spend about the same amount per
night as they did last summer for a hotel room and 14% plan to spend more
while a similar number say they will spend less.
Make Room for Facilities
When asked about what their favourite part of staying in a hotel while on
holiday was, 68% said the facilities on offer . Having a professional make the
bed and tidy the room (housekeeping) came in second at 14%.
It was also found that those surveyed were quite specific on the location of
rooms within hotels and where they would or would not choose to stay: 40% of
those surveyed said they would pass on a room located near the lift; 22% gave
the cold shoulder to rooms neighbouring the ice machine; 39% would avoid rooms
near the restaurant or bar and both first floor rooms and rooms next to the
pool rate low on the list of location preferences.
"Taking it Easy" Tops Summer Travel Plans
Relaxation topped results for holidaying this summer, with 68% of those
surveyed saying they plan to take it easy at the beach, on an island or at a
spa. City sight-seeing trips that include shopping came in second at 51%
followed by family or school reunions (27%) and famous UK sites and National
Park exploration such as Stonehenge, Snowdonia, etc. at (19%). Just under
half (49%) plan to travel with a spouse or significant other, 37% plan to
travel with immediate family, including spouses and kids and 23% plan to enjoy
their holiday with friends.
Research and Booking Methods
Interestingly 52% of all those interviewed plan to book their holidays over a
month in advance while 38% leave planning to anywhere between a week and a
month prior to travel. The remaining (and spontaneous) 10% state that they are
happy to make a booking with as little as a week before travel. Notably,
nearly three quarters (74%) will not let budget determine their destination of
choice , choosing instead to pick their preferred location first and then
select the best accommodation option for their budget.
Over half of those surveyed intend to use one of a number of social media
channels when planning travels this summer with around 45% taking into
consideration reviews featured on sites such as Trip Advisor , around 17% plan
to read travel blogs for inspiration and 16% will review friends' social posts
and comments to get ideas and inspiration on all elements of travel including
location, hotels and airlines.
For more information on Room Key or to book your summer hotel stay, visit
About Room Key[SM]
With hospitality in its DNA and a singular focus on hotels, Room Key
understands what today's traveller needs in a hotel search and book
experience: value, trust and ease-of-use. Through its proprietary search
algorithms, customized site experience and offering the hotels' lowest rates
guaranteed, Room key enables consumers to compare the full value equation each
hotel offers and book directly with their hotel of choice. The Room Key
experience provides consumers the peace of mind their reservation and
preferences will be secure, the ability to earn coveted loyalty points and the
confidence they will be treated like a valued hotel guest. Room Key was
founded in 2012 by six of the world's leading hotel companies - Choice Hotels
International (NYSE: CHH), Hilton Worldwide, Hyatt Hotels Corporation (NYSE:
H), InterContinental Hotels Group (NYSE: IHG), Marriott International, Inc.
(NYSE: MAR) and Wyndham Hotel Group, part of the Wyndham Worldwide Corporation
(NYSE: WYN), or their respective affiliates. Learn more about Room Key at
roomkey.co.uk ; facebook.com/roomkey .
* About the Survey
The Room Key survey was conducted online by 360 Market Reach, an independent
Marketing Research firm ( http://www.360marketreach.com ) between March 20 and
29, 2013. For this research, 1,000 interviews were fielded among nationally
representative UK travellers ages 25 years and older who had travelled two (2)
or more nights in the past six months and are planning to travel this summer
to get responses based on their leisure travel experiences and travel
preferences. The margin of error at the 95% confidence level is +/- 3.1%.
^+ Figure calculated using Office for National Statistics.
Media contact: Ophir PRJonathan Williams email@example.com
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