Animation Powerhouse Digimania Strengthens Offering through Merger and ex-BBC and Disney Hires

Animation Powerhouse Digimania Strengthens Offering through Merger and ex-BBC
                               and Disney Hires

  PR Newswire

  LONDON, June 10, 2013

LONDON, June 10, 2013 /PRNewswire/ --

The creator of ground-breaking 3D movie-making software Muvizu has merged with
the award-winning animation production house Zubox, and hired two
ex-broadcasting executives to increase market share.

The group's private equity investors have brought together
Glasgow-basedMuvizuand London-based Zuboxto create a vertically-integrated
software platform and creative production business in one. Newly-appointed
Digimania ( ) CEO, Julie Adair, has been tasked with
leading the company through the next stage of business development, including
commercialisation of the Muvizu platform and capital fundraising. Julie's
background in television production at the BBC and specialism in developing
children's media - including games, apps and social experiences at Disney -
was deemed a perfect fit for Digimania's new combined offering. Julie said:
"The way we consume content is changing, so production and processes have to
keep pace and evolve with these shifts in audience behaviours and
expectations. The speed at which Zubox can write, voice and animate content is
breath-taking and will open many new and exciting doors for animation
creators." Having been at the forefront of the inaugural launch of the BBC's
online offerings in the 90s, Julie comes to Digimania having worked as EMEA
Director for Online at The Walt Disney Company. She is also a Professor of
Interactivity, Content and Communities at Abertay University.Carole Dunlop
becomes Marketing Manager at Digimania, building on her career in Design, TV
Production Management and Web Content Production at the BBC where she was a
pioneer of Online Community Management. She also recently managed broadcast
training charity TRC media's acclaimed digital media development programme
Cross Creative exploring markets in both the UK and San Francisco. The two new
appointments will work with the existing talented Muvizu and Zubox teams, to
develop and deliver a new combined strategy. Digimania has significantly
impacted on the speed to market for animated content and will continue to
develop their innovative new production processes at Zubox. Digimaniais
already generating significant interest from some of the biggest names in
content production and brands are keen to be involved in this exciting new
wave of slick, topical animated story-telling. They are alsoworking with
several industry-leading IP holders to devise and implement revolutionary,
rapid animation pipelines that deliver real production savings. Notes to
Editors Muvizu is a ground-breaking, intuitive 3D software package that lets
anyone create pro-looking HD animation clips, whether a young enthusiast with
no technical experience or an industry professional. Zubox is a London-based
animation studio whose unique and innovative pipeline combined with the power
of Muvizu, produces entertaining shorts for clients including MSN at
unprecedented speed. Their aim is to be the 'go to' place for entertaining
animated content, using different themes, such as topical entertainment, news
and football clips.

For images of Julie Adair and Carole Dunlop, please click here:

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