Bayer HealthCare Launches First-Ever Alka-Seltzer® Rocket Contest to Engage Students in STEM Education

  Bayer HealthCare Launches First-Ever Alka-Seltzer® Rocket Contest to Engage
  Students in STEM Education

Bayonne’s Philip G. Vroom School Team Rises to Occasion, Beating 500 New
Jersey Students with Highest Rocket Launch

Business Wire

MORRISTOWN, N.J. -- June 10, 2013

A team of middle school students from Philip G. Vroom School in Bayonne took
the top prize in Bayer’s first-ever Alka-Seltzer® Rocket Contest at Liberty
Science Center with a rocket that soared above all others to 15.3 feet on
Saturday, June 8, 2013.

Former astronaut, Dr. Mae Jemison, the competition’s master of ceremonies,
joined with executives from Bayer HealthCare Consumer Care, the maker of
Alka-Seltzer® as they awarded the $1,000 prize and first-place certificate to
eighth graders Bryant Davis, Fady Rezkalla, David Markos and Anthony Toledo.
They were joined by partner organizations, Liberty Science Center and Stevens
Institute of Technology.

Jemison, Bayer’s longtime national spokesperson for its Presidential
award-winning Making Science Make Sense® program who made history as the
nation’s first African-American female astronaut, led more than 500 budding
New Jersey rocket scientists from some 30 middle schools around the state as
they quite literally had a blast building model rockets. Jemison launched the
contest with news about 100 Year Starship®, an initiative she is leading with
a mission to accelerate scientific and technology innovation by pursuing human
interstellar flight. Working with Liberty Science Center and Stevens Institute
of Technology, Jemison then challenged students to build their own rockets.

Jemison spent the daylong competition with judges overseeing multiple team
heats where students worked hand-in-hand to build and launch the highest
flying rockets, furthering their science literacy skills as they learned about
engineering design processes, chemical reactions, calculating velocities and
acceleration. Throughout the day, students also toured the state-of-the-art
Liberty Science Center and engaged its many interactive exhibitions.

“As a science-based company with a rich history supporting experiential
science education and fostering science literacy for all students, Bayer’s
Alka-Seltzer® Rocket Contest is the latest demonstration of this long-standing
commitment,” said William B. Dodero, Vice President and Assistant General
Counsel, Bayer HealthCare Consumer Care. “The contest shows students, teachers
and parents just how fun and exciting science is and also reinforces science
as something that is all around us in everyday life – whether it’s in the
kitchen or medicine cabinet, the schoolyard, science center or the launch

The contest is part of Bayer’s MSMS program which advances science literacy
across the United States through inquiry-based, hands-on science learning,
employee volunteerism and a national public education campaign led by Jemison,
who is also a scientist, chemical engineer, physician and entrepreneur. Bayer
HealthCare Consumer Care in Morristown, New Jersey, is one of 12 Bayer sites
nationwide that operate local MSMS programs. Together, these programs boast a
cadre of more than 1,000 employee volunteers. Local MSMS volunteers, who work
side by side with teachers and students in school districts including Dover,
Cedar Knolls, Chester, Hanover, Morristown, Roxbury and Whippany, also were on
hand at the event.

“These students are America’s next generation of inventors and innovators
—aerospace engineers, astronauts and scientists– something they cannot fully
realize without the kind of quality STEM education that builds a foundation to
support and encourage ongoing science learning,” said Dr. Jemison. “Bayer’s
Making Science Make Sense program promotes this critical learning both inside
and outside the classroom with hands-on curricular enrichment programs like
this Alka-Seltzer® Rocket Contest.”

Bayer, Liberty Science Center and Stevens also awarded second- and third-place
prizes. The team from Wallace Primary School in Hoboken was named second-place
winner with a $750 prize and the third-place winning team from Clifton Avenue
Grade School in Lakewood received $500.

“Liberty Science Center strives to expose learners of all ages to the
excitement of science and technology,” said Bryan Blaney, LSC’s Director of
Guest Engagement. “This program offered a great opportunity for kids to get
hands-on experience in the classroom and at home, culminating with a fun
competition here at LSC.”

“Stevens is proud to partner with Bayer HealthCare Consumer Care on this
project and to play an integral role both in the curriculum design and the
professional development sessions provided to all the teachers involved,” said
Arthur Camins, Director,Center for Innovation in Engineering and Science
Education (CIESE)at Stevens Institute of Technology.

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About Bayer HealthCare and Making Science Make Sense® (MSMS)
The Bayer Group is a global enterprise with core competencies in the fields of
health care, agriculture and high-tech materials. Bayer HealthCare, a subgroup
of Bayer AG with annual sales of EUR 18.6 billion (2012), is one of the
world’s leading, innovative companies in the healthcare and medical products
industry and is based in Leverkusen, Germany. The company combines the global
activities of the Animal Health, Consumer Care, Medical Care and
Pharmaceuticals divisions. Bayer HealthCare’s aim is to discover, develop,
manufacture and market products that will improve human and animal health
worldwide. Bayer HealthCare has a global workforce of 55,300 employees (Dec
31, 2012) and is represented in more than 100 countries. More information at

Making Science Make Sense® (MSMS) is Bayer’s company-wide initiative that
advances science literacy through hands-on, inquiry-based science education,
employee volunteerism and a public education campaign. Currently, 12 Bayer
sites around the U.S. operate local MSMS programs, which together represent a
national volunteer corps of more than 1,000 employees.

About Liberty Science Center
Liberty Science Center is a 300,000-square-foot learning center located in
Liberty State Park on the Jersey City bank of the Hudson near the Statue of
Liberty. Dedicated to bringing the excitement of science to people of all
ages, Liberty Science Center houses seven museum exhibition halls, a 3D
theater, the nation's largest IMAX Dome Theater, live simulcast surgeries,
tornado and hurricane-force wind simulators, K-12 classrooms and labs, and
teacher-development programs. 600,000 students, teachers, and parents visit
the science center each year, and tens of thousands more benefit from the
center's off-site and online programs.

About Stevens Institute
Stevens Institute of TechnologyThe Innovation University®, is a premier,
private research university situated in Hoboken, N.J. overlooking the
Manhattan skyline. Founded in 1870, technological innovation has been the
hallmark and legacy of Stevens’ education and research programs for more than
140 years. Within the university’s three schools and one college, more than
6,100 undergraduate and graduate students collaborate with more than 350
faculty members in an interdisciplinary, student-centric, entrepreneurial
environment to advance the frontiers of science and leverage technology to
confront global challenges. Stevens is home to three national research centers
of excellence, as well as joint research programs focused on critical
industries such as healthcare, energy, finance, defense and STEM education.
The university is the fastest-rising college in theU.S. News & World
Reportranking of the best national universities, and it is consistently
ranked among the nation’s elite for return on investment for students, career
services programs, and mid-career salaries of alumni. Stevens is in the midst
of a 10-year strategic plan,The Future. Ours to Create., designed to further
extend the Stevens legacy to create a forward-looking and far-reaching
institution with global impact. Additional information may be obtained at and

Forward-Looking Statements
This release may contain forward-looking statements based on current
assumptions and forecasts made by Bayer Group or subgroup management. Various
known and unknown risks, uncertainties and other factors could lead to
material differences between the actual future results, financial situation,
development or performance of the company and the estimates given here. These
factors include those discussed in Bayer’s public reports which are available
on the Bayer website at The company assumes no liability
whatsoever to update these forward-looking statements or to conform  them to
future events or developments.


Bayer Corporation
Lauren Trocano, 412-777-5200
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