Payments Industry Expert to Join Virtual Piggy Team

  Payments Industry Expert to Join Virtual Piggy Team

  American Express and Live Gamer Executive Named VPof Business Development

Business Wire

LOS ANGELES -- June 10, 2013

Virtual Piggy, Inc.(OTCBB: VPIG), an innovator in safe youth payments, today
announced the appointment ofRika Nakazawa as Vice President of Business

Ms. Nakazawa is a commerce solutions expert with over 17 years industry
experience spanning payments, mobile technology, games and digital media, and
retail. Her most recent position was as Vice President of Strategic
Partnerships and Business Development at American Express (NASDAQ:AXP).Prior
to joining American Express, she served as the VicePresident of Business
Development and Account Management at Live Gamer, ane-commerce solution
provider for gaming and digital entertainment industries. Ms. Nakazawa has
also previously held rolesat NVIDIA, ACCENTURE and Sony Entertainment.

Virtual Piggy promotes financial management while empowering youth under 18 to
make purchasing, saving and other money management decisions for themselves,
within the boundaries setup by parents. The technology serves as a family
wallet that is available online or via mobile, and is always 100% free to use.

“Having worked in both payments and digital entertainment all over the world,
I have firsthand knowledge of how powerful Virtual Piggy’s solution will be
across many industries, and how much potential the technology brings,” said
Ms. Nakazawa. “I am very excited to join the team, and help grow the company’s
business and partnerships in the US and international markets.”

“As we continue to grow our company, we are very happy to bring on Ms.
Nakazawa to help further develop the business,” said Virtual Piggy Founder and
CEO Dr. Jo Webber. “Being based out of the San Francisco area, she will help
us develop additional opportunities within the tech and gaming industries
within that region, as well as globally.”

For information about Virtual Piggy visit

About Virtual Piggy, Inc.

Virtual Piggy, Inc. is the first e-commerce solution that enables kids to
manage and spend money within parental controls. It enables parents to teach
financial management through the use of a secure family wallet that is
available online or via mobile and is always 100% free to use. The technology
company delivers online security platforms designed for the Under 18 age group
in the global online market, and also enables online businesses the ability to
function in a manner consistent with the Children’s Online Privacy Protection
Act (“COPPA”) and similar international children’s privacy laws. The company
is based in Hermosa Beach, CA and on the Web at:

Safe Harbor Statement

All statements herein other than statements of historical facts are
forward-looking statements within the meaning of the “safe harbor” provisions
of the Private Securities Litigation Reform Act of 1995. These statements are
based upon our current expectations and speak only as of the date hereof. Such
statements are not guarantees of future performance and are subject to known
and unknown risks and uncertainties that could cause our actual results to
differ materially from those expressed or implied in such forward-looking
statements. Such factors include, but are not limited to, our ability to raise
additional capital, our limited operating history and revenue, our ability to
attract and retain qualified personnel, our dependence on third party
developers, our ability to develop new services, market acceptance of our
services, legislative, regulatory and competitive developments, enforcement of
our intellectual property, general economic conditions, as well as other
factors set forth under the caption "Risk Factors" in our Forms 10-K filed
with the SEC, and other filings with the SEC.


Public Relations
Sarah Hall Productions
Jenna Guarneri, 212-529-1598
Investor Relations
Peter Seltzberg, 646-415-8972
Suzanne Noble, +44 7957 371840
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