Callaway Golf And Uber Partner To Bring On-demand Drivers To The US Open
Uber App Connects US Open Patrons with Callaway Branded Vehicles To and From
Merion Golf Club
CARLSBAD, Calif., June 10, 2013
CARLSBAD, Calif., June 10, 2013 /PRNewswire/ --The world's most socially
engaged golf brand has partnered with one of the hottest technology companies
on a mobile app experience that will allow US Open patrons to request an
on-demand ride to and from the tournament site at Merion Golf Club in Ardmore,
Pennsylvania. Callaway Golf Company (NYSE: ELY) and Uber Technologies will
service golf fans with a social and technology-centered approach during the US
Open, Thursday, June 13 through Sunday, June 16.
The Uber app connects people with professional drivers, delivering a
convenient, on-the-go transportation solution. Using a smartphone and
real-time GPS technology, golf fans in the Philadelphia area will be able to
access Callaway branded SUVs within the standard Uber app during the US Open.
A dedicated, in-app information screen designed for the US Open will lead fans
to the "#MyCallawayDriver" ride option, where they can request transportation
to and from Merion Golf Club East Course from within the Philadelphia area.
There will be no cost for the Callaway ride option.
"How golfers experience golf companies has changed considerably," said Harry
Arnett, SVP, Marketing, Callaway Golf. "They are now more directly connected
with individuals at equipment companies, with Tour professionals and with the
Pro at their local course. Working with Uber on a social, technology-driven
and fun program -- that also provides utility to golf fans -- is an example of
how Callaway continues to focus particularly on the out of home experience
with golfers in our ongoing commitment to be the most engaged experiential
brand in golf."
US Open fans who catch a ride through the Callaway and Uber #MyCallawayDriver
partnership will receive a limited edition collector's coin designed by
Callaway Golf. Those who tweet a photo of their experience to @CallawayGolf
and @Uber_Philly, and include the hashtag #MyCallawayDriver will be entered to
win a red, white and blue Odyssey® Versa® #7 Putter. Callaway and Uber will
also distribute 2,000 co-branded, new user gift cards in the Philadelphia area
with a promotional code valued at $20 off a first Uber ride. And anyone who is
new to Uber can sign up and receive a first free ride up to $20 using the
promotional code "CALLAWAYUBER".
The Callaway ride option will be available from 7AM to 5PM EDT.
For Callaway, the partnership with Uber comes on the heels of a professional
networking campaign for golfers on LinkedIn called Hit the Links. Several
months ago Callaway introduced its RAZR Fit Xtreme®Driver with a Twitter-based
product unveiling that used real-time social conversation to unlock content,
marking a first for the golf industry. The company's Holiday Hit the Pin
sweepstakes on Pinterest encouraged golfers to create a board with their dream
bag of Callaway® clubs.
About Callaway Golf
Through an unwavering commitment to innovation, Callaway Golf Company
(NYSE:ELY) creates products designed to make every golfer a better golfer.
Callaway Golf Company manufactures and sells golf clubs and golf balls, and
sells golf accessories under the Callaway Golf® and Odyssey® brands worldwide.
For more information please visit www.callawaygolf.com or
Uber Technologies, Inc., is a venture-funded technology company based in San
Francisco. The Uber mobile app connects users seeking rides with professional
drivers, creating a luxury transportation experience. The company was founded
by Travis Kalanick and Garrett Camp in 2009, was rated Fast Company's "2013
Most Innovative Company in Mobile," and has rapidly expanded to more than 30
cities internationally today. For more on Uber, visit www.uber.com.
Callaway Golf Company
(Logo: http://photos.prnewswire.com/prnh/20091203/CGLOGO )
SOURCE Callaway Golf
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