eLong Announces Appointment of New Chief Financial Officer

          eLong Announces Appointment of New Chief Financial Officer

PR Newswire

BEIJING, June 7, 2013

BEIJING, June 7, 2013 /PRNewswire/ --eLong, Inc. (Nasdaq: LONG), a leading
online travel company in China, today announced the appointment of Rong Luo as
the Company's Chief Financial Officer, effective June 8, 2013 (Beijing Time).

(Logo: http://photos.prnewswire.com/prnh/20041118/ELONGLOGO)

Prior to joining eLong, Mr. Luo was finance senior manager (China) for the
Lenovo Group, and, prior to Lenovo, held a number of positions in Beijing and
Seattle in the finance function of the Microsoft Corporation, including
analyst, manager and senior manager. Mr. Luo holds a double major Bachelor's
Degree in Economics and Information Management & Systems from Peking
University, a Master's Degree in Management Science and Engineering from
Tsinghua University, and is a PhD candidate in Management of Information
Sciences at Peking University.

"We are delighted to welcome Rong Luo as our new CFO, and are confident he
will make significant contributions to eLong's growth and development," said
Guangfu Cui, Chief Executive Officer of eLong.

Safe Harbor Statement

Statements in this press release concerning eLong's future business, operating
results and financial condition are "forward-looking" statements within the
meaning of Section 27A of the Securities Act of 1933, as amended, Section 21E
of the Securities Exchange Act of 1934, as amended, and as defined in the
Private Securities Litigation Reform Act of 1995. Words such as "anticipate,"
"believe," "estimate," "expect," "forecast," "intend," "may," "plan,"
"project," "predict," "future," "is/are likely to," "should" and "will" and
similar expressions as they relate to eLong are intended to identify such
forward-looking statements, but are not the exclusive means of doing so. These
forward-looking statements are based upon management's current views and
expectations with respect to future events and are not a guarantee of future
performance. Forward-looking statements include, but are not limited to,
statements about our anticipated growth strategies, our future business
development, results of operations and financial condition, our ability to
control costs and/or maintain profitability, our ability to attract customers
and leverage our brand, and trends and competition in the travel industry in
China and globally. Furthermore, these statements are, by their nature,
subject to a number of risks and uncertainties that could cause our actual
performance and results to differ materially from those discussed in the
forward-looking statements. Factors that could affect our actual results and
cause our actual results to differ materially from those referred in any
forward-looking statement include, but are not limited to, declines or
disruptions in the travel industry, international financial, political or
economic crises, a slowdown in the PRC economy, an outbreak of bird flu or
other disease, eLong's reliance on maintaining good relationships with, and
stable air and hotel inventory from, hotel suppliers and airline ticket
suppliers, and on establishing new relationships with suppliers on similar
terms, our reliance on the TravelSky GDS system for our air business and Baidu
(and its subsidiary Qunar) and Qihu for our search engine marketing, the risk
that eLong will not be able to increase its brand recognition, the possibility
that eLong will be unable to continue timely compliance with the
Sarbanes-Oxley Act or other regulatory requirements, the risk that eLong will
not be successful in competing against new and existing competitors, the risk
that our infrastructure and technology are damaged, fail or become obsolete,
risks associated with Expedia, Inc.'s (Nasdaq: EXPE) majority ownership
interest and Tencent's shareholding in eLong, risks relating to eLong's
investment in other businesses and assets, fluctuations in the value of the
Renminbi, inflation in China, changes in eLong's management team and other
personnel, risks relating to uncertainties in the PRC legal system, including
but not limited to, risks relating to our affiliated Chinese operating
entities and risks relating to the application of preferential tax policies,
and other risks mentioned in eLong's filings with the U.S. Securities and
Exchange Commission, including eLong's Annual Report on Form 20-F.

If one or more of these risks or uncertainties occur, or if our underlying
assumptions prove to be incorrect, actual events or results may vary
significantly from those implied or projected by the forward
looking-statements. Investors should not rely upon forward-looking statements
as predictions of future events. Except as required by law, we undertake no
obligation to update or revise publicly any forward-looking statements,
whether as a result of new information, future events or otherwise. All
forward-looking statements contained in this press release are qualified by
reference to this cautionary statement.

About eLong, Inc.

eLong, Inc. (Nasdaq: LONG - News) is a leader in online hotel reservations in
China offering consumers a leading hotel network of more than 205,000 bookable
domestic and international properties in 200 countries worldwide. eLong uses
innovative technology to enable travelers to make informed hotel and air
ticket booking decisions through its convenient website and mobile (iPhone,
iPad, Android, and Windows Phone) applications and easy to use tools such as
destination guides, photos, virtual tours, maps and user reviews. eLong
provides 24-hour customer support and the ability to fulfill domestic and
international air ticket reservations across China. eLong's largest
shareholders are Expedia, Inc. (Nasdaq: EXPE) and Tencent Holdings Ltd. (HKSE:
0700). eLong operates websites including www.elong.com and www.elong.net.

For further information, please contact:

eLong, Inc.
Investor Relations
ir@corp.elong.com
+86-10-6436-7570

SOURCE eLong, Inc.

Website: http://www.eLong.com
 
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