Youku Tudou Collaborates with Sina for Content Promotion

           Youku Tudou Collaborates with Sina for Content Promotion

PR Newswire

BEIJING, June 7, 2013

BEIJING, June 7, 2013 /PRNewswire/ --Youku Tudou Inc. (NYSE: YOKU), China's
leading Internet television company ("Youku Tudou"), today announced a
strategic content-sharing alliance with SINA Corporation ("SINA"), an online
media company serving China and the global Chinese communities. Under the
deal, in exchange for access to Youku Tudou's video library, Sina will
leverage their PC and mobile platform to promote Youku Tudou's licensed
content to its users on Weibo. The multi-screen strategic collaboration also
draws on huge gains in mobile traffic for both companies – 76% of Weibo's
daily active users access Weibo through mobile devices, while Youku Tudou
counts 170 million daily mobile views.

This collaboration builds upon the existing close relationship between Youku
Tudou and Weibo users. Sharing Youku and Tudou videos has long been one of the
most popular activities on Weibo. According to the most recent report from
Deutsche Bank, in April, videos from Youku platform represented 47.7% of
videos retweeted on Weibo, the most for any video site while content from
Tudou platform earned the second-most retweets, with 15.9%.

Youku Tudou's content is scheduled to be promoted throughout Weibo starting in
July. The promotion takes multiple forms including through personalized
recommendation section embedded between micro-blogging posts. Search results
for movies and TV dramas will provide direct thumbnail links to watch the
title instantly. "Home page" for each title will be set up to provides direct
links to watch it on Youku or Tudou platforms and feature reviews, mentions of
that title from other Weibo users, and other information that users might find
useful. Also under the deal, Youku Tudou and Weibo will cross-promote each
other's premium members and their content.

"Creating and sharing content is at the core of the Internet, and Youku
Tudou's cooperation with social networking sites such as Weibo is a powerful
move towards deepening consumers' online video viewing and sharing
experience," said Dele Liu, President of Youku Tudou. "We look forward to
showcasing our content in new and innovative marketing formats as we work to
expand our lead in the online video industry."

Youku Tudou's extensive video library is one of the largest in China. As of
December 31, 2012, our video content library contained more than 4,500 movie
titles, 2,700 television serial drama titles and over 900 variety shows. Youku
Tudou hosts user-generated content and creates award-winning in-house
productions, two highly popular video categories that are available for
viewing on Youku.com and Tudou.com.

About Youku Tudou Inc.

Youku Tudou Inc. (NYSE: YOKU) is China's leading Internet television company.
Its Youku and Tudou Internet television platforms enable users to search, view
and share high-quality video content quickly and easily across multiple
devices. Its Youku brand and Tudou brand are among the most recognized online
video brands in China. Youku Tudou's American depositary shares, each
representing 18 of Youku Tudou's Class A ordinary shares, are traded on the
NYSE under the symbol "YOKU."

CONTACT:
Jean Shao, Director of International Communications
Tel: (8610) 58851881-7128
Email: shaodan@youku.com

Ryan Cheung
Corporate Finance Director
Youku Tudou Inc.
Tel: (+8610) 5885-1881 x6090
Email: ryan.cheung@youku.com

SOURCE Youku Tudou Inc.

Website: http://www.youku.com/
Website: http://www.tudou.com/
 
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