Molson Canadian & Coors Light Vented Cans making a smooth debut in Canada

Molson Canadian & Coors Light Vented Cans making a smooth debut in Canada 
Molson Coors Canada announces introduction of their new Vented Cans 
TORONTO, June 7, 2013 /CNW/ - Molson Coors Canada is unveiling a new 
innovative twist to their packaging lineup. The Vented Cans will be rolling 
out nationally this month on Tall Boy cans of two of the top selling brands in 
the country, Coors Light and Molson Canadian. This innovation is the first 
twist tab vented can in Canada. It features an added vent to allow for a 
smoother pour, enhanced experience and a unique opening feature. 
The Vented Can has a specially designed top with a distinctive red tab and a 
button-shape to the right of the can opening. Activation of the vent can be 
achieved in 3 easy steps and doesn't require the aid of special tools: 
1. Open
  2. Turn - align the red tab over the button
  3. Vent - Press down to activate extra opening 
"Our research confirms that consumers really love this idea because it 
enhances their experience with the beer. We were careful to design the 
technology to be easy and fun to use, with the benefit of an additional 
opening for a smoother pour," says Kristi Knowles, Vice-President of Marketing 
and Innovations at Molson Coors. "This is something consumers are already 
familiar with; think of the apple juice can. Now we're bringing a new version 
of this technology to our drinkers." 
There are currently no other vented cans available within the beer category in 
Canada. The intent was to provide beer drinkers with an enhanced experience 
while keeping functionality and fun top of mind. 
"Our latest innovation was developed exclusively with our supplier at Crown 
Holdings, Inc. through extensive work and rigorous testing," says Mike 
MacDonald, Senior Packaging Scientist for Molson Coors. "The Vented Cans are 
the result of several years and evolutions of our concepts and prototypes." 
The introduction of this new vented technology comes after a string of other 
successful packaging innovations including Coors Light's two-stage Cold 
Certified bottles in 2008, and last summer's launch of aluminum Widemouth 
Bottles with Molson Coors' new flexible packaging line. The company's US 
operations also experimented with similar innovations like the Coors Light 
Vented Widemouth Cans in 2008, which yielded very positive results. 
This summer, the Vented Can will be on 50 million cans. The Molson Canadian 
and Coors Light Vented Cans will be sold in 473ml cans and will be available 
starting mid-June with new decorated packaging. Full distribution nationally 
is expected for the Canada Day long weekend. 355ml Vented Cans inside 15-packs 
will also be available in Ontario and the Atlantic in August. Expect further 
expansion of this innovation into 2014. 
About Molson Coors Brewing Company
Molson Coors Brewing Company is a leading global brewer delivering 
extraordinary brands that delight the world's beer drinkers. It brews, markets 
and sells a portfolio of leading premium brands such as Coors Light, Molson 
Canadian, Carling, Blue Moon, and Keystone Light across The Americas, Europe 
and Asia. It operates in Canada through Molson Coors Canada; in the US through 
MillerCoors; and in the U.K., Ireland and in many Eastern Europe countries 
through Molson Coors Europe. Molson Coors is listed on the Dow Jones 
Sustainability Index for North America. For more information on Molson Coors 
Brewing Company visit the company's website, www.molsoncoors.com. 
Forest Kenney Senior Corporate Affairs Manager Molson Coors Canada 
Forest.Kenney@molsoncoors.com 902-496-0329 
Image with caption: "Introducing the new Coors Light and Molson Canadian 
Vented Cans. (CNW Group/Molson Coors Canada)". Image available at:  
http://photos.newswire.ca/images/download/20130607_C6266_PHOTO_EN_27683.jpg 
Image with caption: "New Coors Light Vented Can. (CNW Group/Molson Coors 
Canada)". Image available at:  
http://photos.newswire.ca/images/download/20130607_C6266_PHOTO_EN_27681.jpg 
Image with caption: "Activation of the vent can be achieved in 3 easy steps. 
(CNW Group/Molson Coors Canada)". Image available at:  
http://photos.newswire.ca/images/download/20130607_C6266_PHOTO_EN_27719.jpg 
Image with caption: "The Vented Cans features an added vent which is easily 
activated and creates a smoother pour. (CNW Group/Molson Coors Canada)". Image 
available at:  
http://photos.newswire.ca/images/download/20130607_C6266_PHOTO_EN_27717.jpg 
Image with caption: "355ml Vented Cans inside 15-packs will also be available 
in Ontario and the Atlantic in August. Expect further expansion of this 
innovation into 2014. (CNW Group/Molson Coors Canada)". Image available at:  
http://photos.newswire.ca/images/download/20130607_C6266_PHOTO_EN_27709.jpg 
Image with caption: "355ml Vented Cans inside 15-packs will also be available 
in Ontario and the Atlantic in August. Expect further expansion of this 
innovation into 2014. (CNW Group/Molson Coors Canada)". Image available at:  
http://photos.newswire.ca/images/download/20130607_C6266_PHOTO_EN_27711.jpg 
SOURCE: Molson Coors Canada 
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CO: CNW Enriched News Releases
ST: Ontario
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-0- Jun/07/2013 19:29 GMT