Lou Ferrigno Calls Upon Americans to Get Tough On Their Computers

  Lou Ferrigno Calls Upon Americans to Get Tough On Their Computers

  Crucial.com and Tough Guy Lou Ferrigno Invite Frustrated Computer Users to
      “Roar” at Their Screens to Compete to Win a Grand Prize of $5,000

Business Wire

BOISE, Idaho -- June 7, 2013

Determined to put an end to the seemingly endless cycle of computer
frustration and anxiety that plagues the everyday lives of so many Americans,
Crucial.com has joined forces with bona fide tough guy and recovering
frustrated computer user, Lou Ferrigno, to help Americans get tougher on their
computers this summer.

Beginning June 7, 2013 through August 16, 2013, all frustrated computer users
are invited to visit toughoncomputers.com and submit a short video, 30 seconds
or less, depicting their most fearsome, frustration-filled, computer-induced
roar. A five-person judging panel including marketing professionals, judges
from Crucial.com, and Lou Ferrigno himself will carefully review all video
submissions according to the following criteria: volume, enthusiasm, as well
as perceived distress, frustration, anxiety, irritation, and overall
hopelessness. The entry with the most frightening computer-induced roar as
determined by Lou and the other judges will be awarded $5,000. The judges will
select two runners-up who will each receive a complimentary computer memory
upgrade courtesy of Crucial.com, with a retail value up to $200. The winners
must sign a release to allow Crucial.com to publicly display the winning
videos online. No purchase is necessary to enter.

“Computers can bully us. A slow and unreliable system will bring even the
toughest soul to their knees as they find themselves completely defenseless
against the erratic whims of their rogue machine,” said Lou Ferrigno. “As a
recovering frustrated computer user myself, I have seen computers cause much
agony and pain, and it’s about time for all Americans to stop being victimized
by their computers.”

Think you’ve got the nation’s most frightening computer-induced roar of
frustration? Visit ToughOnComputers.com and submit a 30-seconds or less video
that shows Lou just how frustrated you are at your computer by using your
loudest, most fearsome, spine-tingling roar. Also, be sure to check out how an
experienced “roarer” like Lou Ferrigno overcame his computer frustrations.

“It is absolutely stunning how many of us find ourselves completely at the
mercy of an underperforming computer. We place an enormous amount of trust in
our computers both at work and at home, and when they fail to deliver, the
feelings of helplessness, panic and frustration are so deeply maddening that
we often have no other recourse but to let it all out from the bottom of our
lungs,” said Roddy McLean, Crucial.com e-Commerce Marketing Manager.
“Amazingly, a lot of the common computer problems that cause great amounts of
frustration are simply due to insufficient system memory and can be quickly
and easily fixed with a do-it-yourself memory upgrade. It really is about time
that we take control and show our computers who’s boss here.”

Visit ToughOnComputers.com to enter the contest and for more information
including official contest rules.

About Crucial.com

Crucial.com is a leading online retailer specializing in computer memory (RAM)
upgrades and solid state drives (SSDs), and is an online destination of Micron
Technology, Inc., one of the world's leading manufacturers ofcomputer memory
products. Crucial.com offers more than 250,000 upgrades for nearly every
computer system: home and business, old and new, PC and Mac® computers.
Utilizing a suite of easy-to-use, free online tools, including the Crucial®
System Scanner and the Crucial Memory Advisor™ tools, consumers are able to
quickly assess, select, and purchase compatible memory upgrades to restore
computer performance, improve system reliability and increase productivity.
For more information, visitwww.crucial.com.

About Micron

Micron Technology, Inc. is one of the world's leading providers of advanced
semiconductor solutions. Through its worldwide operations, Micron manufactures
and markets a full range of DRAM, NAND and NOR flash memory, as well as other
innovative memory technologies, packaging solutions and semiconductor systems
for use in leading-edge computing, consumer, networking, embedded and mobile
products. Micron's common stock is traded on the NASDAQ under the MU symbol.
To learn more about Micron Technology, Inc., visit www.micron.com.

©2013 Micron Technology, Inc. All rights reserved. Information is subject to
change without notice. Crucial and the Crucial logo are trademarks of Micron
Technology, Inc. All other brand or product names are trademarks or registered
trademarks of their respective holders.

Contact:

The Pollack PR Marketing Group
Will Ostedt/Stefan Pollack
310-556-4443
wostedt@ppmgcorp.com
spollack@ppmgcorp.com
 
Press spacebar to pause and continue. Press esc to stop.