Hyundai ICC Fan Park Brings Live Screening of ICC Champions

New Delhi, Delhi, India, Friday, June 07, 2013 -- (Business Wire India) 
-- Screening of all matches at prominent malls in 7 cities and 2 Airports 
-- New campaign ‘Blue by Heart' goes live 
Hyundai Motor India Limited (HMIL), a subsidiary of HMC, the fastest-growing
automaker by brand and the official partner for International Cricket Council
(ICC) announces the live screening of all ICC Champions Trophy 2013 matches from
6th June to 23rd June, 2013 at ‘Hyundai ICC Fan Parks'. 
The Hyundai ICC Fan Park will be held in 7 cities at prominent malls - Delhi:
Select City Walk and Ambience Mall, in Mumbai: Infiniti Malad Mall, in Chennai:
Express Avenue Mall, in Bangalore: Forum Value Mall, in Hyderabad - Prasad I Max
Mall, in Kolkata - South City Mall and in Lucknow - Phoenix United Mall where
cricket enthusiasts will have the opportunity to watch all the matches of the
ICC Champions Trophy 2013 together on giant screens with a fun-filled
environment. The airport screening will be held at Delhi T3 and at Hyderabad
airport. 
Announcing the Hyundai ICC Fan Park, Mr. Nalin Kapoor, Sr. GM and Group Head -
Marketing, HMIL said, “As the official partner of ICC, we are enthused to
celebrate the ICC Champions Trophy 2013 at the ‘Hyundai ICC Fan Park'. These
initiatives provide us with a platform to enrich and strengthen our relationship
with cricket fans and take our brand association forward. We are positive that
the cricket fans will surely enjoy the tournament in these Fan Parks.”  
To add to the excitement among the cricket fans, special activities are being
organized at the malls in each of these cities, which will include games and
quizzes on cricket trivia. All the fans can pen their good wishes on the cricket
balls provided to them and cheer for their favourite teams. All these balls will
be collected from all over the country and a mega Hyundai Good Wish Wall will be
created at the Fan Park in Delhi and a smaller replica of the wish wall will be
showcased at various Fan Parks across the country. 
A new campaign ‘Blue by Heart' has been specially conceptualized to connect
Cricket enthusiasts and Hyundai. The colour blue is a brand symbol of Hyundai
and the passion of cricket. ‘Blue by heart' campaign is a reflection of a true
cricket enthusiast and makes the brand integral to the game, thereby making it
integral to the fans. It represents Emotions, Oneness and Unity for the team as
a fan and a follower. The campaign will be aired on TV, Print, and Digital
media. 
During this season, Hyundai Motor India in association with ESPN Cricinfo has
brought a lifetime opportunity to all true cricket fans with, ‘Hyundai
Cricjockey'. As a part of the special ‘Blue by Heart' campaign
(www.bluebyheart.com), HMIL has organised a contest which would be available
online and on mobile platforms. Participants need to watch a cricket video and
submit their commentary. Winning ‘Hyundai Cricjockeys' will get an opportunity
to see the actual ESPN Cricinfo Studios in Bengaluru, where they would learn the
entire cricket reporting procedures and also get to do Live Google+ Hangouts
with the Editorial Team of ESPN Cricinfo during the ICC Champion Trophy 2013
matches. The grand winner will get an opportunity to write an entire cricketing
blog on the main ESPN cricinfo website. Apart from these Cricjokeys would also
get prizes like smart phones, tablet and music players. 
About HMIL 
Hyundai Motor India Limited (HMIL) is a wholly owned subsidiary of Hyundai Motor
Company (HMC). HMIL is the largest passenger car exporter and the second largest
car manufacturer in India. It currently markets nine car models across segments
- in the A2 segment it has the Eon, Santro, i10 and the i20, in the A3 segment
the Accent and the Verna, in the A4 segment the Elantra, in the A5 segment
Sonata and in the SUV segment the Santa Fe. 
HMIL's fully integrated state-of-the-art manufacturing plant near Chennai boasts
advanced production, quality and testing capabilities. HMIL forms a critical
part of HMC's global export hub. It currently exports to around 120 countries
across EU, Africa, Middle East, Latin America, Australia and the Asia Pacific.
HMIL has been India's number one exporter for the past eight years
consecutively. To support its growth and expansion plans, HMIL currently has 365
dealers and more than 900 service points across India. In its commitment to
provide customers with cutting-edge global technology, HMIL set up a modern
multi-million dollar R&D facility in Hyderabad. The R&D center endeavours to be
a center of excellence in automobile engineering. 
To view the photographs, please click on the links given below: 
Hyundai Good Wish Wall at Hyundai ICC Fan Park 
Hyundai ICC Fan Park 
Media contact details 
Ravi Sharma,
Hyundai Motor India Ltd.,
+91 9873136644,
ravisharma@hmil.net 
V Anand,
Hyundai Motor India Ltd.,
+91 9810758141,
anandv@hmil.net 
Monish Mazumdar,
IPAN H+K Strategies,
+91 9810542491,
mmazumdar@ipanhillandknowlton.com 
Sukriti Kalra,
IPAN H+K Strategies,
+91 9910393262,
sukriti.kalra@hkstrategies.com 
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-0- Jun/07/2013 13:44 GMT