Tastykake Saves Consumers Some "Dough" With Free Donuts On National Donut Day

Tastykake Saves Consumers Some "Dough" With Free Donuts On National Donut Day

Tastykake Celebrates the Food Holiday with Facebook Offer for Free Donuts

PR Newswire

PHILDELPHIA, June 7, 2013

PHILDELPHIA, June 7, 2013 /PRNewswire/ --Philadelphia-based snack cake
company, Tastykake, celebrates the tastiest of all national food holidays,
Donut Day on June 7, 2013, by rolling out free donuts to the first 5,000 fans
who register on its Facebook Brand Page. To win a free donut coupon, consumers
need to enter their name and email address on www.facebook.com/Tastykake. The
free coupon will be good for one free Tastykake donut product, any size, and
redeemable from June 7 – 14, 2013.

"As one of our most beloved products, Tastykake donuts have always been a
customer favorite," said Flowers Foods Vice President, Brent Bradshaw.
"National Donut Day originated as a way to honor those in need, as well as
those who've served our country, and as Tastykake has long been a huge
supporter of the military, it seemed a natural fit in the spirit of the
holiday to reward our biggest fans with this special promotion."

Available in single serve, multi-serve boxes, or new sharable bags, Tastykake
donuts come in a variety of sizes and flavors. Flavors range from the most
popular, powdered mini donuts, coated with the finest confectioners' sugar, to
the rich frosted assorted donuts, perfect for sharing.

Now in its 75^th year, National Donut Day is held on the first Friday of every
June and initially started in 1938 as a fundraiser for the Chicago Salvation
Army to help needy families during the Great Depression. The holiday was also
created to commemorate The Salvation Army "Lassies" of World War I, a group of
volunteer women who helped care for American soldiers in France, serving
freshly-made donuts to homesick service men on the front line.

For more information about Tastykake's free donut offer, please visit
Tastykake's Brand Facebook Page, www.facebook.com/Tastykake.

About Tasty Baking Company

Tasty Baking Company, founded in 1914 and located in Philadelphia, is one of
the country's leading bakers of snack cakes, pies, cookies, and doughnuts. As
a subsidiary of Flowers Foods (NYSE: FLO), the company offers more than 100
products under the Tastykake brand name. Celebrated for their freshness and
quality ingredients, the Tastykake line includes such classics as Krimpets,
Kandy Kakes, and Juniors. For more information, visit www.tastykake.com and

About Flowers Bakeries and Flowers Foods

Flowers Bakeries, a super-regional baker of fresh breads, rolls, and snack
cakes, is an operating unit of Flowers Foods (NYSE: FLO). Headquartered in
Thomasville, Ga., Flowers Foods is one of the nation's leading producers and
marketers of packaged bakery foods for retail and foodservice customers with
annual sales of over $2.4 billion. Flowers operates 39 bakeries that produce a
wide range of bakery products sold through an extensive direct-store-delivery
network that encompasses the southeast, Mid-Atlantic, and Southwest as well as
select markets in California and Nevada, and nationwide through other delivery
systems. Among the company's top brands are Nature's Own, Whitewheat,
Cobblestone Mill, Blue Bird and Mrs. Freshley's. For more information, visit

SOURCE Tastykake Baking Company

Website: http://www.tastykake.com
Contact: Haley Hogan, The Zimmerman Agency, hhogan@zimmerman.com, 407-579-1179
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