Audi Group and Analog Devices to Collaborate on Automotive Innovations

  Audi Group and Analog Devices to Collaborate on Automotive Innovations

Business Wire

MUNICH -- June 7, 2013

Analog Devices Inc. (NASDAQ: ADI), a global leader in high-performance signal
processing technology, has been selected by Audi to collaborate strategically
within its Progressive Semiconductor Program (PSCP). PSCP increases engagement
between Audi and selected semiconductor suppliers to enhance the value they
bring to the functionality and reliability of future cars.

Analog Devices, Inc. has been selected by Audi to collaborate strategically
within its Progressive S ...

Analog Devices, Inc. has been selected by Audi to collaborate strategically
within its Progressive Semiconductor Program (PSCP) (Photo: Business Wire)

ADI will provide Audi with pioneering technologies to support their goal of
manufacturing the most innovative and appealing vehicles on the market. ADI’s
technologies enable optimized system partitioning, from sensing to signal
conditioning, via digitization and signal processing in Powertrain, Safety,
and Infotainment Systems.

“ADI’s expertise and portfolio in high performance signal processing, its
creative energy and relentless focus on new functions and innovation made ADI
an obvious choice as long-term strategic partner in Audi’s Progressive
Semiconductor Program (PSCP),” said Ricky Hudi, Chief Executive Engineer
Electrics/Electronics at Audi. “Together we will break new ground by bringing
tailored, innovative and cost effective solutions to our customers.”

This announcement reflects the increasing demand for semiconductors by the
automotive industry. With the complexity of semiconductor-enabled applications
continuing to increase, this collaboration allows both companies to work more
effectively together to engineer greener, safer and more pleasing cars that
are compliant with global regulations and legislation.

Commenting on the collaboration, Robbie McAdam, Executive Vice President,
Strategic Business Segments group, Analog Devices, Inc., said: “We are honored
to have been selected as a key innovation ally by Audi, one of the most
successful premium car brands worldwide. The collaboration is very important
for ADI and we are developing tailored solutions to be ready for when Audi
launches its next generation car platforms. We are confident that by combining
Audi’s system expertise with ADI's strength in signal conditioning ICs we’ll
provide efficient and optimal solutions.”

About Analog Devices

Innovation, performance, and excellence are the cultural pillars on which
Analog Devices has built one of the longest standing, highest growth companies
within the technology sector. Acknowledged industry-wide as the world leader
in data conversion and signal conditioning technology, Analog Devices serves
over 60,000 customers, representing virtually all types of electronic
equipment. With over 40 years as a leading global manufacturer of
high-performance integrated circuits used in analog and digital signal
processing applications, Analog Devices has applied its broad technology base
to provide Automotive-specific IC solutions for more than 20 years. Analog
Devices is headquartered in Norwood, Massachusetts, with design and
manufacturing facilities throughout the world.

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Contact:

Analog Devices
Pascal Cerruti, +33(0)1 69 93 97 07
pascal.cerruti@analog.com
or
Porter Novelli
Camilla Morgan-Giles, +44 0207 853 2311
camilla.morgan-giles@porternovelli.co.uk
 
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