AriZona Beverages introduces SODA SHAQ
New Cream Soda line in "A Big Can for the Big Man"
CHICAGO, June 7, 2013
CHICAGO, June 7, 2013 /PRNewswire/ -- AriZona Beverages has teamed up with
Shaquille O'Neal to launch an all-natural cream soda line. SODA SHAQ, named
for the basketball legend known for his personality, has hit the market in
AriZona's signature single-serve 23.5oz. can from Rexam.
SODA SHAQ contains real vanilla from Madagascar, is sweetened with pure cane
sugar and has just 90 calories per serving. Like all AriZona products, it is
made with no artificial colors or preservatives and is available in Original
Vanilla Cream, Orange Cream, Blueberry Cream and Strawberry Cream flavors.
"We are excited to expand our offerings to include a great carbonated beverage
innovation based on a soda shop classic," said Don Vultaggio, Chairman of
AriZona Beverages. "With nearly a third less calories than the competition,
SODA SHAQ's great-tasting and all-natural cream sodas are perfect for
consumers looking for variety. And through our continued partnership with
Rexam, we are bringing them to market in another great version of our iconic
The new can designs include the tagline "A Big Can for the Big Man" and
prominently feature Shaq's famous likeness.
Rich Grimley, president and CEO, Rexam BCNA, says, "As the industry leader in
24oz. 'big' can production, we continue to grow our relationship with AriZona
Beverages, supporting this brand extension with an ideal packaging choice that
delivers superior recycling and environmental benefits as well as filling and
SODA SHAQ is currently available at retailers nationwide at a suggested retail
price of $.99 per can. For more information on this or any other AriZona
product, please visit www.drinkarizona.com.
Founded in Brooklyn, NY in 1992, AriZona's mission is to offer top quality
beverages in uniquely designed packages that are accessible and affordable.
AriZona Beverages — makers of the number one Iced Tea in America, holds a
unique position in the global beverage industry with its iconic $0.99 big can
and "keeping it real" no frills approach to the consumer market. AriZona
never pays for glitzy advertising campaigns to gain consumer loyalty and is
constantly ahead of the curve, carving out trends without the use of focus
groups and market research. With a loyal following across various
demographics, AriZona pulls its own inspiration from its fierce social media
following and devoted fan base. To learn more about the AriZona lifestyle,
please visit drinkarizona.com; Facebook: AriZonaIcedTea; Twitter:
Rexam is a global consumer packaging company. We are one of the leading global
beverage can makers and a major global player in rigid plastic packaging for
healthcare applications. We are business partners to some of the world's most
famous and successful consumer brands. Our vision is to be the best global
consumer packaging company.
We have 67 plants in 24 countries and employ 11,100 people. Our sales from
ongoing operations in 2012 were in the region of $6 billion. Rexam is a member
of the FTSE 100 and its ordinary shares are listed with the UK Listing
Authority and trade on the London Stock Exchange under the symbol REX. For
further information, visit www.rexam.com.
Contact: Gina Smeraldi at AriZona Beverages email@example.com or Greg
Brooke at Rexam 773-399-3362.
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