Velti Partners with Toyota to Enhance Mobile User Experience

  Velti Partners with Toyota to Enhance Mobile User Experience

  Technology Platform Provides Brand with Advanced Ad Serving and Conversion

Business Wire

SAN FRANCISCO -- June 6, 2013

Velti(NASDAQ: VELT), the leading global provider of mobile marketing and
advertising technology,today announced a partnership with Toyota and Saatchi
& Saatchi LA to optimize mobile media campaigns by utilizing Velti’s mGage
Advertise platform. mGage Advertise provides agencies and brands the ability
to improve campaign performance with enterprise-scale mobile ad-serving,
on-demand analytics and deep conversion tracking for a seamless optimization

Mobile continues to explode globally, but the fragmentation of applications,
mobile websites, mobile devices, and the media served by different publishers
and networks have made accurate data tracking and reporting an enormous
challenge for advertisers. The mGage Advertise platform allows marketers to
view campaign performance data by individual ad networks and publishers, and
accurately tracks engagement of users from each source. This ability to
determine which media partner is delivering the largest quantity of
conversions, and qualifying these events with site analytics in real-time, is
unprecedented in mobile. Mobile advertisers, who have for years dealt with
high impression discrepancies, minimal conversion tracking and limited data
availability, no longer have to rely on analytic and reporting technologies
designed originally for desktop. Marketers can now accurately view performance
to understand if they’re getting what they paid for, how effective their media
is and when and how to optimize their targeting.

“Effective mobile ad serving, tracking and optimization are new territory for
many brands,” said Alex Moukas, CEO of Velti. “They often turn to various
point products to address different pieces of the mobile advertising pipeline.
Velti developed a solution to provide a deeper level of understanding, without
complicating the process. No one else is able to provide this level of insight
into mobile media buying and performance tracking.”

Velti’s platform allows marketers to measure extensive campaign data,
including publisher, placement and mobile creative information, across every
media buy on mobile and view it in real-time on an online dashboard. Velti
then attributes brand-specific consumer engagements back to single media
campaigns from individual publishers, enabling marketers to confidently
optimize their mobile efforts in real-time.

“An increasing number of Toyota customers are turning to mobile to learn about
our products and engage with our brand,” said Dionne Colvin, national
marketing media manager for Toyota. “By understanding who our users are and
how and when to reach them, we can make real-time campaign adjustments that
increase accuracy. With our increasing mobile user base, the Velti platform
will be helpful as we look to expand these efforts.”

To learn more about Velti and its mGage platform visit

About Velti

Velti is the leading global provider of mobile marketing and advertising
technology and solutions that enable brands, advertising agencies, mobile
operators and media to implement highly targeted, interactive and measurable
campaigns by communicating with and engaging consumers via their mobile
devices. The Velti platform, called Velti mGage™, allows customers to use
mobile and traditional media to reach targeted consumers, engage the consumer
through the mobile Internet and applications, convert them into customers and
continue to actively manage the relationship through the mobile channel. Velti
is a publicly held corporation based in Jersey, and trades on the NASDAQ
Global Select Market under the symbol VELT. For more information,

About Toyota

Toyota (NYSE:TM) established operations in the United States in 1957 and
currently operates 10 manufacturing plants. There are more than 1,500 Toyota,
Lexus and Scion dealerships in the United States, which sold more than 2
million vehicles in 2012. Toyota directly employs over 31,000 in the United
States and its investment here is currently valued at more than $19.5 billion,
including sales and manufacturing operations, research and development,
financial services and design. Toyota's annual purchasing of parts, materials,
goods and services from U.S. suppliers totals over $27.5 billion.

For more information about Toyota, visit, or


SutherlandGold Group for Velti
Owen Remeika, 415-848-7178
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