Summer Infant Unveils New Website to Include More Features, Consumer Engagement Options, and Social Media Elements

Summer Infant Unveils New Website to Include More Features, Consumer Engagement 
Options, and Social Media Elements 
WOONSOCKET, RI -- (Marketwired) -- 06/06/13 --  Summer Infant(R), a
leading provider of juvenile products, and the maker of top-selling
baby video monitors, the innovative Prodigy(R) Infant car seat, the
widely used SwaddleMe(R) wraps, and innovative cribs and baby
furniture, has launched a new website. The online site was developed
to maximize the consumer experience with new product guides,
features, and added consumer engagement. The expanded information and
easier navigation elements are designed to educate caregivers on
product options and safety attributes. 
"Our overarching goal in launching a redesigned website is to provide
a concise yet informative place for parents to learn more about
product options, provide safety tips, and to further engage site
users by sharing online and on social media channels," said Jason
Macari, President and CEO. "From our video tutorials, to our new poll
feature and gate selector, we are excited to offer parents a look at
the improved Summer Infant website to meet their product and safety
needs."  
New key features at summerinfant.com include: 
Gate Selector: The new feature walks consumers through a few simple
steps to find the safest gate solution to fit their needs. 
Monitor Guide: A downloadable guide lists Summer Infant's full-line
of baby monitors and associated features. It allows consumers to
decide what attributes are most important to them and their
lifestyle, and in turn help them find the monitor that best suits
their needs. 
Customer Service: All replacement parts are now available to purchase
via the website. The new feature benefits consumers who want to more
easily make a quick update, for example, to expand their crib into a
toddler bed. 
Newsletter: The Summer Circle newsletter was created for consumers to
receive the latest news and information, including parenting and
safety tips. 
Poll Feature: The front-page poll feature allows site users to weigh
in on key questions posed by Summer Infant, allowing the company to
keep a pulse on what parents and caregivers want... and to add in a
bit of fun for consumers, too. 
Product Guides and Locator: It is now easier to locate retailers for
each Summer Infant item with the new retailer feature located on each
product page. 
Integrated Social Media: Consumer engagement is important to Summer
Infant, and now people can share product information and imagery via
email, Facebook, Twitter, Google+, and Pinterest. 
Video Content: Consumers are given a first-hand video view of more
products, complete with instructions and safety tips. 
To recognize this important milestone for the company, Summer Infant
is giving away the new Fuze Travel System with the award-winning
Prodigy(R) Infant Car Seat to one winner. People can enter to win at
www.facebook.com/summerinfant until June 14th. 
For more information and to see the re-designed website, visit
www.summerinfant.com. 
About Summer Infant, Inc.
 Based in Woonsocket, Rhode Island, the
company is a designer, marketer and distributor of branded durable
juvenile health, safety and wellness products for ages 0-3 years,
which are sold principally to large U.S. retailers. The company sells
proprietary products in a number of different categories, including
nursery audio/video monitors, safety gates, bath products, bed rails,
nursery products, booster and potty seats, infant bedding, bouncers,
travel accessories, highchairs, swings and nursery furniture.  
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Media Contact:
Hollywood Public Relations
Courtney Curzi
Tel: 781-378-1856
Email: courtney@hollywoodpr.net