FRANCE TELECOM : France Telecom to become Orange on 1 July 2013

       FRANCE TELECOM : France Telecom to become Orange on 1 July 2013

                                                                             


                                                                 press release
                                                            Paris, 28 May 2013

France Telecom to become Orange on 1 July 2013

Today the Annual Shareholders' Meeting approved the Group's change of name:
France Telecom will become Orange on 1 July 2013.

Since 2006, the Group has gradually simplified its visual identity in France
and internationally for its various internal and external stakeholders.
Orange is now the brand used by all of the Group's commercial operations
(fixed, mobile, TV and internet) and corporate activities.

Changing the name of the company and its shares is a natural step in the
process towards the simplification and unity of the Group's activities.
As of 1 July 2013:

  *the name of the company will be Orange and

  *the name of the shares will be Orange (ticker symbol ORA)

Under the Orange name, the Group will build on its heritage and continue to
ensure stronger social cohesion, improved technical performance and faster
growth in France and around the world.

About Orange
France Telecom-Orange is one of the world's leading telecommunications
operators with sales of 43.5 billion euros in 2012 and has 170,000 employees
worldwide at 31 March 2013, including 104000 employees in France. Present in
32 countries, the Group has a total customer base close to 230 million
customers at 31 March 2013, including 172 million mobile customers and 15
million broadband internet (ADSL, fibre) customers worldwide. Orange is one of
the main European operators for mobile and broadband internet services and,
under the brand Orange Business Services, is one of the world leaders in
providing telecommunication services to multinational companies.

With its industrial project, "conquests 2015", Orange is simultaneously
addressing its employees, customers and shareholders, as well as the society
in which the company operates, through a concrete set of action plans. These
commitments are expressed through a new vision of human resources for
employees; through the deployment of a network infrastructure upon which the
Group will build its future growth; through the Group's ambition to offer a
superior customer experience thanks in particular to improved quality of
service; and through the acceleration of international development.

France Telecom (NYSE:FTE) is listed on NYSE Euronext Paris (compartment A) and
on the New York Stock Exchange.
For more information (on the internet and on your mobile): www.orange.com,
www.orange-business.com, www.orange-innovation.tv or to follow us on Twitter:
@presseorange.
Orange and any other Orange product or service names included in this material
are trademarks of Orange Brand Services Limited, Orange France or France
Telecom.

Press contacts:
Vanessa Clarke: +44 7818848848 - vanessa.clarke@orange.com
Héloïse Rothenbühler: +33 1 44 44 93 93 - heloise.rothenbuhler@orange.com

PR_Renaming_28052013_EN.pdf

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Source: FRANCE TELECOM via Thomson Reuters ONE
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