Accenture Selected by Carlsberg to Deliver SAP Solution in Western Europe

  Accenture Selected by Carlsberg to Deliver SAP Solution in Western Europe

Business Wire

COPENHAGEN, Denmark -- June 6, 2013

Accenture (NYSE: ACN) has been selected by Carlsberg, one of the world’s
leading brewery groups, to deliver an SAP solution supporting six functional
business areas within Western Europe. The new single underlying system is
designed to improve efficiency and improve customer service throughout Europe.
Financial terms of the three-year contract were not disclosed.

The implementation is expected to be completed during 2015, when it will cover
all key markets across Carlsberg’s European operations. The new single
solution will replace a series of stand-alone systems currently operating in
the region, and will benefit Carlsberg’s sales, finance, production,
logistics, procurement and planning functions.

The agreement supports Carlsberg’s “Business Standardisation Programme” and
supply chain integration (BSP1), which aims to improve capabilities, customer
service and efficiency, increase speed and deliver an improved return on its

"We chose Accenture because of their vast industry experience and our track
record of successful collaborations with them over recent years,” said Iain
Gow, Vice President BSP1 at Carlsberg. “Accenture understands Carlsberg and
our focus on the high quality solutions needed to help us achieve our goal of
continuous improvement.”

“Carlsberg’s program of standardization and supply chain integration with its
quest for greater efficiencies, and increased agility in order to capture
growth opportunities, is characteristic of high performers in the consumer
goods sector,” said Henrik Rasmussen, a managing director in Accenture’s
Consumer Goods & Services practice. “The standardized solution that we intend
to deliver will support Carlsberg to launch new products faster and enhance
its customer service experience.”

The contract announced today follows an agreement between Accenture and
Carlsberg Breweries A/S announced in January 2011 covering the delivery of
applications services to Carlsberg’s European operations. It also complements
an agreement announced in April 2009 by Accenture and Carlsberg Breweries A/S,
under which Accenture supported Carlsberg's SAP implementations in Europe and
the delivery of a common enterprise resource planning platform.

About Accenture

Accenture is a global management consulting, technology services and
outsourcing company, with approximately 261,000 people serving clients in more
than 120 countries.Combining unparalleled experience, comprehensive
capabilities across all industries and business functions, and extensive
research on the world’s most successful companies, Accenture collaborates with
clients to help them become high-performance businesses and governments. The
company generated net revenues of US$27.9billion for the fiscal year ended
Aug. 31, 2012.Its home page is

About Carlsberg Group

The Carlsberg Group is one of the leading brewery groups in the world, with a
large portfolio of beer and other beverage brands. Our flagship brand –
Carlsberg – is one of the best-known beer brands in the world and the Baltika,
Carlsberg, and Tuborg brands are among the eight biggest brands in Europe.
More than 41,000 people work for the Carlsberg Group, and our products are
sold in more than 150 markets. In 2011, the Carlsberg Group sold more than 115
million hectolitres of beer, which is about 34 billion bottles of beer.


Matt Samuel, + 44 207 844 2055
BSP1 Communications, Carlsberg
Christina Siewartz Nielsen, + 45 2278 1692
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