Knob Creek(R) Bourbon Reignites Partnership With Celebrity Chef and Grilling Expert Michael Symon

Knob Creek(R) Bourbon Reignites Partnership With Celebrity Chef and Grilling 
Expert Michael Symon 
Chef Symon Brings Award Winning Flavors to the Grill for Bourbon Fans
Across America 
CLERMONT, KY -- (Marketwired) -- 06/06/13 --  Knob Creek(R) Bourbon
and Celebrity Chef Michael Symon are teaming up for another year of
flavor-packed programming, highlighting Knob Creek(R) Bourbon's
award-winning portfolio just in time for summer grilling season.
Through this partnership, Chef Symon will prove once again that the
big, full flavor of Knob Creek(R) Bourbon translates just as
perfectly on the grill as it does in the glass. 
Building off of last year's sizzling partnership -- in which Chef
Symon helped launch Knob Creek(R) Rye and released a limited edition
holiday label -- Knob Creek(R) Bourbon is turning up the heat with an
even bigger, fuller partnership to bring bourbon enthusiasts an
exclusive look at how grill masters and distillers push the
boundaries creating big, full flavor.  
"Knob Creek(R) Bourbon is more than just a bourbon that tastes damn
great in your glass," said Chef Symon. "It also adds big flavor to
your summer grilling. I'm thrilled to continue my partnership with
Knob Creek and introduce bourbon lovers to new ways to enjoy the #1
selling Super-Premium Bourbon -- both in their glass and on the
grill." 
This year, Knob Creek(R) Bourbon and Chef Symon are offering a full
menu of programming, including: 


 
--  The "Big Flavor" Dinner Series. A 13-city dinner series providing
    select fans and members of Knob Creek's "Original Brothers of Bourbon"
    with a unique nose-to-tail dining and tasting experience highlighting
    dishes and cocktails created by the country's best chefs. Chef Symon
    will host these dinners in select markets.
--  National Summer Sweepstakes. Fans will have the chance to win a
    one-of-a-kind Kentucky experience, featuring a trip to Knob Creek's
    distillery at the Jim Beam American Stillhouse where the winner will
    enjoy a private tour with Master Distiller Fred Noe and a personal
    summer grill-out session with Chef Symon at the "Knob Creek House."
--  "Meat Master Class" Series. Chef Symon will star in an online video
    series educating fans on the art of grilling with flavor. From "prep
    to plate" Chef Symon will offer tips on everything from meat selection
    to grill preparation, cooking, plating, pairing and pouring -- and
    he'll share his favorite recipes for simple, flavorful, easy-to-grill
    options. If you're hosting a summer BBQ, these videos will raise your
    grilling skills to the next level.
--  Knob Creek(R) Inspired Recipes. Exclusive Knob Creek(R) seasonal
    food and cocktail recipes created by Chef Symon will provide consumers
    with big, full-flavored dishes they can savor year round.

  
"For more than 20 years now, Knob Creek has been the perfect bourbon to
enjoy while you're behind the grill," said Fred Noe,
seventh-generation Beam Master Distiller. "Chef Symon is the perfect
grilling expert to teach our fans how to excel on the grill using
full flavors. We're excited to take this partnership up a notch, and
we're thrilled to have Chef Symon as part of the Knob Creek family." 
As summer BBQs start firing up, Chef Symon recommends these flavorful
grilling and cocktail recipes: 
Knob Creek(R) Summer Spice
 Created by Michael Symon 
INGREDIENTS
 1
1/4 Parts Knob Creek(R) Rye Whiskey
 1/2 Part Fresh Lime Juice
 1/2
Part Orange Liqueur
 1/4 Part White Creme De Cocoa 
METHOD
 1. Pour
all ingredients into a shaker
 2. Shake vigorously with ice and
strain into cocktail glass
 3. Garnish with lime wheel 
Knob Creek(R) Bourbon Smokey, Salty & Spicy Grilled Chicken Thighs 
Created by Michael Symon
 Recipe Serves 4 
INGREDIENTS
 8 Chicken
Thighs (Bone-In and Skin-On)
 2 Tablespoons Dijon Mustard
 2 oz. Soy
Sauce
 2 oz. Honey
 4 Tablespoons Sriracha
 4 oz. Knob Creek(R)
Bourbon
 2 oz. Olive Oil
 2 Limes Cut into Wedges For Garnish
 1 Bunch
Cilantro For Garnish 
PREPARATION
 1. Whisk together Mustard, Soy
Sauce, Honey, Knob Creek(R) Bourbon, Sriracha and Olive Oil
 2. Place
chicken thighs in a zip lock bag and pour in marinade. Give it a good
shake and let marinate for one to two hours
 3. Place on grill and
cook until you reach 160 degrees internal temperature
 4. Remove from
grill and garnish plate with lime wedges and cilantro 
Knob Creek(R) enthusiasts will have access to Chef Symon through the
Original Brothers of Bourbon, which provides exclusive content and
news straight from Knob Creek(R), its ambassadors and its distillery.
Visit KnobCreek.com/Brothers-Of-Bourbon to join. For more information
about Knob Creek(R)
, visit www.KnobCreek.com or
www.facebook.com/KnobCreek.  
About Michael Symon
 Michael Symon is an award-winning chef,
restaurateur, television personality and author who cooks with soul,
creating bold, deeply satisfying dishes at his various restaurants
across America. The Cleveland native shares his exuberant,
approachable cooking style and infectious laugh with television
viewers as an Iron Chef on the Food Network, ABC's The Chew and the
Cooking Channel's Symon's Suppers. 
About Knob Creek(R) Bourbon
 Knob Creek(R) Bourbon has been
handcrafting extraordinary full flavored bourbon with intriguing
taste and bottled in unique flask shaped packaging for over 20 years,
which has helped make it the #1 selling Super-Premium bourbon in the
world. Aged for a full 9 years in new, charred American Oak barrels
and bottled at an honest 100 proof, Knob Creek(R) Bourbon upholds the
standard for what great bourbon ought to be with its big, full
signature flavor. Launched in early 1992, at a time when the terms
"craft" and "super-premium" bourbon didn't exist, Knob Creek(R)
Bourbon is named after the small town in Kentucky where President
Abraham Lincoln was born. In recent years, Knob Creek has expanded
its portfolio releasing Knob Creek Single Barrel Reserve (120 proof /
60% alcohol by volume) in 2011 and Knob Creek Rye (100 proof / 50%
alcohol by volume) in 2012. For more information on Knob Creek, visit
www.knobcreek.com.  
About Beam Inc.
 As one of the world's leading premium spirits
companies, Beam is Crafting the Spirits that Stir the World.
Consumers from all corners of the globe call for the company's
brands, including Jim Beam Bourbon, Maker's Mark Bourbon, Sauza
Tequila, Pinnacle Vodka, Canadian Club Whisky, Courvoisier Cognac,
Teacher's Scotch Whisky, Skinnygirl Cocktails, Cruzan Rum, Hornitos
Tequila, Knob Creek Bourbon, Laphroaig Scotch Whisky, Kilbeggan Irish
Whiskey, Larios Gin, Whisky DYC and DeKuyper Cordials. Beam is
focused on delivering superior performance with its unique
combination of scale with agility and a strategy of Creating Famous
Brands, Building Winning Markets and Fueling Our Growth. Beam and its
3,400 passionate associates worldwide generated 2012 sales of $2.5
billion (excluding excise taxes), volume of 38 million 9-liter
equivalent cases and some of the industry's fastest growing
innovations.  
Headquartered in Deerfield, Illinois, Beam is traded on the New York
Stock Exchange under the ticker symbol BEAM and is included in the
S&P 500 Index and the MSCI World Index. For more information on Beam,
its brands, and its commitment to social responsibility, please visit
www.beamglobal.com and www.drinksmart.com. 
drink smart
 Knob Creek(R) Kentucky Straight Bourbon Whiskey and
Straight Rye Whiskey, 50%-60% Alc./Vol. Copyright2013 Knob Creek
Distillery, Clermont, KY.
 All trademarks are the property of their
respective owners. 
MEDIA CONTACTS:
Dan Cohen 
Beam Inc. 
847-444-7656 
Dan.Cohen@BeamGlobal.com  
Ben Brodette 
DBC PR+New Media
202-292-4567 
Beam@dbcpr.com