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Leading India-based Global Pharmaceutical Company, Dr. Reddy’s Laboratories Selects Polycom® RealPresence® Video



  Leading India-based Global Pharmaceutical Company, Dr. Reddy’s Laboratories
  Selects Polycom® RealPresence® Video Collaboration Solutions to Accelerate
  Drug Development and Time to Market

  * Global pharmaceutical company attributes secure video collaboration as
    fundamental in uniting knowledge workers for consultation and speedy
    decision-making across time zones
  * Immersive video collaboration links major corporate sites from Hyderabad,
    India to New Jersey, USA and global manufacturing and R&D units
  * Dr. Reddy’s also uses Polycom RealPresence® Mobile video solution to allow
    executives to join critical internal meetings from anywhere while on the
    move

Business Wire

HYDERABAD, India -- June 6, 2013

Polycom, Inc. (Nasdaq: PLCM) the global leader in open, standards-based
unified communications and collaboration (UC&C), today announced that Dr.
Reddy’s Laboratories Limited, a global pharmaceutical company, has selected
Polycom® immersive video collaboration solutions including the Polycom^®
RealPresence® Experience (RPX),  to enable executives and employees across two
major corporate offices in Hyderabad, India, and Bridgewater, New Jersey, USA
to collaborate face-to-face via secure, high-definition video. The company’s
smaller offices, manufacturing units, and research and development facilities
dispersed across the globe will also benefit from the rollout of the video
collaboration solutions.

Dr. Reddy’s has deployed several Polycom solutions to improve its business
processes. This includes two Polycom RPX™ immersive telepresence solutions in
its Hyderabad and Bridgewater, New Jersey corporate centers, fitted with
document cameras to display samples of drugs and generics for real-time
inspections with FDA officials, product reviews with co-workers, and sample
showcases for buyers. To expedite senior level decision making between the US
and India and to reduce the time and cost of frequent travel, the company also
selected the Polycom RealPresence® Immersive (RPX™ 200) series: a fully
immersive video experience with an all-inclusive meeting space that brings HD
video, audio, and content-sharing to a cinematic video wall. In addition, Dr.
Reddy’s financial and marketing teams are also benefiting from video
capabilities, for everything from joining the announcement of quarterly
results to sharing market development information and product promotions.

Additionally, the implementation of Polycom® RealPresence® Mobile video
solutions across iOS and Android smartphones and tablet devices has meant that
senior level executives are able to join critical internal meetings from
anywhere while on the move. The company has also deployed management suites
monitoring and scheduling capabilities.

“Our company’s global demand for instant communication across distances,
particularly between R&D teams to make decisions quickly, meant that we
required more effective and efficient ways to collaborate. With Polycom video,
we are getting the most comprehensive UC infrastructure that meets our needs
to deliver wide-scale communications across the company, enabling our research
and technical teams to meet across any distance and collaborate securely and
instantly for vital consultation and decision-making,” said Atanu Roy, Chief
Technical Officer, Dr. Reddy’s. “For our executive team in particular, video
collaboration has enabled a new way of conducting business without the need
for frequent travel across large distances. This in itself has not only helped
us achieve significant savings in time and travel cost, but also establish a
better work-life balance.”

Polycom teamed with HP to deliver a complete end-to-end video collaboration
solution that satisfied Dr. Reddy’s requirements, working with a wide range of
UC solutions, including Microsoft^® Lync^®, which the company looks to apply
in the future. With the combination of Lync and Polycom RealPresence
solutions, employees will be able to launch video collaboration sessions
easily and intuitively from within familiar interfaces and normal workflows,
from any work environment on- or off-premises.

“For a company with widely dispersed teams and in an industry that requires
constant conferring, video collaboration is the anytime access solution for
speedy decision-making and shortened time to market,” said Michael Alp,
President Asia Pacific, Polycom. “With Polycom’s high-definition video
collaboration and advanced content-sharing capabilities, the true-to-life
immersive video collaboration makes all the difference in making team meetings
highly effective.”

Dr. Reddy’s will look to implement additional immersive, room, and mobile
video solutions across more locations to continue the transformation in team
collaborations and create a new video work culture. Further, the company also
plans to introduce video collaboration at manufacturing facilities to enable
R&D teams to liaise more quickly and efficiently in formulating new drugs and
generics, and obtaining approvals from authorities.

About Dr. Reddy’s Group

Dr. Reddy’s - India today is more than a US $200 million venture with presence
in almost all major therapeutic areas. Our finished dosage business in India
started in 1986 with launch of Norilet (norfloxacin). Our market penetration
through nearly 3000 sales force who connect to more than 300,000 doctors on a
regular basis has yielded us reaching all corners of the country and providing
affordable and innovative medicines in all major therapeutic areas like
gastro-intestinal, oncology, pain management, cardiovascular, dermatology,
diabetes, etc. Eight of our brands feature in the top-300 brands in India that
include drugs like Stamlo, Reditux, Omez and Ketorol.

About Polycom

Polycom is the global leader in open, standards-based unified communications
and collaboration (UC&C) solutions for voice and video collaboration, trusted
by more than 415,000 customers around the world. Polycom solutions are powered
by the Polycom® RealPresence® Platform, comprehensive software infrastructure
and rich APIs that interoperate with the broadest set of communication,
business, mobile and cloud applications and devices to deliver secure
face-to-face video collaboration in any environment. Polycom and its ecosystem
of over 7,000 partners provide truly unified communications solutions that
deliver the best user experience, highest multi-vendor interoperability, and
lowest TCO. Visit www.polycom.com or connect with us on Twitter, Facebook, and
LinkedIn to learn how we’re pushing the greatness of human collaboration
forward.

© 2013 Polycom, Inc. All rights reserved. POLYCOM®, the Polycom logo, and the
names and marks associated with Polycom’s products are trademarks and/or
service marks of Polycom, Inc. and are registered and/or common law marks in
the United States and various other countries. All other trademarks are
property of their respective owners.

Contact:

Polycom, Inc.
Michael Rose, +65 9838 1500
michael.rose@polycom.com
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