Coastal.com Launches Oakley in Europe

Coastal.com Launches Oakley in Europe

VANCOUVER, British Columbia, June 6, 2013 (GLOBE NEWSWIRE) -- Coastal Contacts
Inc. ("Coastal.com" or "the Company") (Nasdaq:COA) (TSX:COA), the leading
online provider of eyewear, today announced that it has signed a distribution
agreement to launch Oakley eyewear on its market leading European website,
Lensway.

"We are delighted to launch Oakley products on our European site," commented
Peter Lee, Coastal's Managing Director, Europe. "We are totally focused on
providing our customers with the best eyewear available, combined with an
amazing customer experience and Oakley products are a great fit in our
offering. Every day more than 250,000 unique visitors shop on our sites around
the world providing unparalleled exposure for brands seeking to expand their
reach."

About Oakley:

Established in 1975 and acquired by Luxottica (NYSE:LUX) in 2007, Oakley is
one of the leading sports performance brands in the world. The holder of over
500 patents, Oakley is continually seeking problems, solving them with
inventions and wrapping those inventions in art. This philosophy has made
Oakley one of the most iconic and inimitable brands on the market. Oakley is
famed for its insuperable lens technologies such as High Definition Optics
(HDO) which it incorporates into all of its sun and prescription eyewear as
well as ski goggles. Laser focused on the consumer, Oakley has both Men's and
Women's product lines which target the Sports Performance, Active and
Lifestyle consumers.

About Coastal.com

Coastal.com is the leading manufacturer and online retailer of eyewear
products offered through a family of world class websites. Established in
2000, the Coastal.com family of brands provides customers with an extensive,
in stock selection of prescription eyewear, contact lenses and sunglasses.
Coastal.com's vision is to provide our customers with stylish high quality
eyewear quickly, so they can see everything life has to offer. For more
information about Coastal.com (Nasdaq:COA), visit www.coastal.com.

Cautionary Note Regarding Forward-Looking Statements

All statements made in the News Release which are not current statements or
historical facts constitute "forward-looking information" within the meaning
of applicable Canadian securities laws and "forward-looking statements" as
defined in Section 27A of the United States Securities Act of 1933, Section
21E of the United States Securities Exchange Act of 1934, the Private
Securities Litigation Reform Act of 1995, or in releases made by the United
States Securities and Exchange Commission, all as may be amended from time to
time, and the words "may", "would", "could", "will", "intend", "plan",
"anticipate", "believe", "estimate", "expect", "goal", "target", "should",
"likely", "potential", "continue", "project", "forecast", "prospects", and
similar expressions typically are used to identify forward-looking information
and statements.Examples of such forward-looking information and statements
within this News Release include information and statements relating to:
Coastal.com's perceptions of the contact lens and eyeglasses industry or
market and anticipated trends in that market in any of the countries in which
Coastal.com does business; Coastal.com's anticipated ability to procure
products and supplies, or the terms under which it may procure its products
and supplies; Coastal.com's anticipated business operations, inventory levels,
ability to handle specific order and call volumes, ability to fill and ship
orders in a timely manner, ability to achieve greater marketing efficiency or
similar statements; Coastal.com's ability to increase production;
Coastal.com's capital expenditure plans; the results of further investments in
Coastal.com's retail brands; Coastal.com's relationships with suppliers;
Coastal.com's anticipated results of operations, including but not limited to
anticipated sales, revenues, earnings, tax benefits or similar matters; the
effects of seasonality; sufficiency of cash flows; Coastal.com's perceptions
regarding volatility in and impact of foreign currency exchange rates; the
effect of the current economic climate on Coastal.com's business and consumer
behavior; and Coastal.com's ability to address challenges and opportunities
resulting from current economic conditions.

Forward-looking information and statements are based on the then-current
expectations, beliefs, assumptions, estimates and forecasts about
Coastal.com's business and the industry and markets in which it
operates.Forward-looking information and statements are not guarantees of
future performance and involve risks, uncertainties and assumptions which are
difficult to predict.Assumptions underlying Coastal.com's expectations
regarding forward-looking information and statements contained within this
News Release include, among others: that Coastal.com will maintain its
position in the markets it operates in and expand into other markets in a
favourable manner; that Coastal.com will have sufficient capital to continue
making investments in advertising, inventory, property, equipment and
leasehold improvements as well as personnel to support its business and new
product lines, including its eyeglasses business; that Coastal.com will be
able to generate and maintain sufficient cash flows to support its operations;
that Coastal.com will be successful in complying with industry regulatory
requirements in British Columbia and other jurisdictions in which it operates;
that Coastal will be able to establish and/or maintain necessary relationships
with suppliers; and that Coastal.com will retain key personnel.The foregoing
list of assumptions is not exhaustive.

You are cautioned that forward-looking information and statements are subject
to a number of known and unknown risks, uncertainties and other factors, many
of which are beyond Coastal.com's control, that could cause Coastal.com's
actual future results or performance to be materially different from those
that are disclosed in or implied by the forward-looking information.These
factors include, but are not limited to changes in the market; potential
downturns in economic conditions; consumer credit risk; Coastal.com's ability
to implement its business strategies; competition from traditional and online
retailers; limited suppliers; limited availability of inventory; disruption in
Coastal's distribution facilities; mergers and acquisitions; foreign currency
exchange rate fluctuations; regulatory requirements; demand for contact
lenses, eyeglasses and related vision care products; the risk that Coastal.com
will not be successful in defending against litigation; dependence on the
Internet; and the other risks detailed in Coastal.com's filings with the
Canadian securities regulatory authorities.

You should not place undue reliance on forward-looking information and
statements which are qualified in their entirety by this cautionary note.

Forward-looking information and statements in this news release are made as of
the date hereof and Coastal.com expressly disclaims any intent or obligation
to update such forward-looking information or statements, unless Coastal.com
specifically states otherwise or as required by applicable law.

For a complete discussion of the assumptions, risks and uncertainties related
to Coastal.com's business, you are encouraged to review Coastal.com's filings
with the Canadian securities regulatory authorities filed on SEDAR at
http://www.sedar.com.

CONTACT: Terry Vanderkruyk
         Vice President, Corporate Development
         Coastal Contacts Inc.
         604.676.4498
         terryv@coastal.com
        
         Liolios Group Inc.
         Scott Liolios or Cody Slach
         949.574.3860
         COA@liolios.com
 
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