Clarion to Redefine In-vehicle Connectivity Using Google's Cloud-based Voice Recognition, Mapping and Search Services

 Clarion to Redefine In-vehicle Connectivity Using Google's Cloud-based Voice
                   Recognition, Mapping and Search Services

Clarion's Award Winning Smart Access Connectivity Platform Already Provides
Access to Dozens of Apps and Services Optimized for In-Vehicle Use

PR Newswire

CYPRESS, Calif., June 6, 2013

CYPRESS, Calif., June 6, 2013 /PRNewswire/ --Clarion Corporation of America,
a leader in consumer and commercial mobile electronics, announced today that
the next generation of Clarion's in-vehicle multimedia and navigation systems
will feature advanced natural speech recognition as well as search and
positioning technologies from Google.

By incorporating Google's sophisticated cloud-based Google Places within its
Smart Access connectivity platform, Clarion infotainment systems will allow
users access to the same type and level of location-based search services in
their vehicles that they are already accustomed to on their mobile devices and
at home. In addition, users will benefit from the comprehensive worldwide
coverage and regularly updated content available through Google Places,
allowing Smart Access equipped Clarion systems to offer users access to the
most accurate and reliable information and entertainment while on the road.

Clarion will also leverage the highly advanced Google Voice Search technology
to bring reliable voice recognition to the vehicle which, coupled with
Clarion's exclusive noise elimination technology, will allow its Smart Access
equipped products to effortlessly recognize naturally spoken words for
operation of the vehicle systems and online content while significantly
minimizing driver distraction.

"Interoperability with a variety of consumer devices, such as smartphones and
tablets, as well as access to web-based portals such as Social Media services,
are rapidly becoming an indispensable requirement for in-vehicle information
and entertainment systems," stated Paul Lachner, President of Clarion
Corporation of America. "Clarion's ultimate goal for the deployment of its
cloud-based Smart Access system is to offer a simple and uniquely seamless
environment inside the vehicle for distraction-free access to vehicle systems
as well as online content anytime and anywhere."

Given the wide availability of Google Places and Google Voice Search
worldwide, Smart Access will be able to offer Clarion's OEM partners and
consumers the most comprehensive and easy to operate cloud-connectivity
solution for in-vehicle use. Dependability, safety, reliability, and
customization capabilities of Smart Access will also be enhanced further as
Clarion's global data system accesses information from Google's continuously
updated sources.

"Clarion's Smart Access infotainment system will provide drivers with a
connected, secure and comfortable in-car experience. The integration of the
Google Places API means access to a rich and constantly refreshed database of
over 80 million restaurants, stores and other points of interest to explore.
Send-to-Car will allow drivers to send a Google Maps destination like a
restaurant, store or park, directly to their car's Smart Access system and,
with Google Voice Search, drivers will be able to safely discover destinations
by naturally speaking their queries instead of having to type them," said
Richard Suhr, Director of Enterprise Geo Japan and Asia.

Clarion's commitment to further develop its award-winning Smart Access
cloud-based infotainment system has been driving innovation inside the
company, as well as facilitating development of partnerships with
best-in-class service and application providers on a global scale.

About Smart Access

Exclusive to Clarion and powered by Hitachi's renowned Global Data Center,
Smart Access is the world's most advanced and extensive cloud-based
information access, analysis and sharing platform.

Smart Access provides proactive real-time analysis of destination routes on
the go, allows for customization of entertainment options, enables safe and
easy access to social media networks, monitors status of the vehicle, and
provides an easy, distraction free way to use many of the popular smartphone
apps while driving. Learn more on the web at

About Clarion

Headquartered in Cypress, California, Clarion Corporation of America is a
subsidiary of Japan-based Clarion Co. Ltd, which has been a consolidated
subsidiary of the Hitachi Group since 2006. Clarion has been an international
leader in car audio and electronics since 1940. The company is engaged in
the research, development, engineering, design, manufacturing, sales and
marketing of mobile entertainment, navigation, infotainment, communication,
safety and security products for the automotive, marine, recreational vehicle,
commercial fleet and heavy industry environments. Clarion has been the
recipient of numerous excellence awards for design, innovation, support,
manufacturing and product reliability from independent organizations. The
company has marketing and sales affiliates in Europe, North and South America,
Asia and Australia. Clarion is located on the web at

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SOURCE Clarion Corporation of America

Contact: Angela Flynn, Phone: 248-991-3236,
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