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YY Announces Exclusive Partnership with Hunan TV and EE Media



YY Announces Exclusive Partnership with Hunan TV and EE Media

Bringing the 2013 Happy Boy Show, One of China's Most Popular TV Talent Shows,
to YY's Interactive Internet Platform

GUANGZHOU, China, June 6, 2013 (GLOBE NEWSWIRE) -- YY Inc. (Nasdaq:YY) ("YY"
or the "Company"), a revolutionary rich communication social platform, today
announced the formation of an exclusive partnership with Hunan Satellite
Television ("Hunan TV") and EE Media, a subsidiary of Hunan TV, to bring the
2013 season of China's widely watched singing talent TV show, Happy Boy Show,
to YY's interactive Internet platform.

The 2013 Happy Boy Show will leverage YY's unique platform to debut a live TV
talent show in an unprecedented interactive format simultaneously across TV,
online and mobile platforms. Once contestants complete their preliminary
selection rounds and generate a large fan-base, YY will broadcast the
contestants' training and rehearsal sessions live across PC and mobile
platforms beginning in late June. In July, during the final rounds of
competition, YY will establish a designated channel on YY Music for each
finalist, documenting their real-life stories and offering live,
behind-the-scenes viewer interaction. Moreover, the show's unique interactive
functionality will allow YY users to show their support for their favorite
performers through a variety of both paid and free features on the YY platform
such as sending virtual gifts and casting votes, thereby enhancing the appeal
and intimacy of the show with its audience members and raising YY user
participation levels.  

Mr. David Xueling Li, Chief Executive Officer of YY, stated, "We are very
excited to partner with one of China's leading entertainment TV networks,
Hunan TV. This revolutionary partnership reflects our recognized success in
engaging over 527 million Internet users through our robust real-time and
interactive platform. The dynamic combination of bringing together the
interactivity of YY Music with massively popular TV content will further drive
additional user traffic and stickiness with our end-users and advertisers. In
addition, this partnership represents one of our most innovative forays into
creating new monetization methods such as virtual gifts for TV performances,
paid votes, entitlement rights, sponsorship advertising and online
advertising."

Ms. Dani Long, President of EE Media, commented, "This strategic partnership
with YY enables us to take a forward-thinking approach to meeting the
increasingly dynamic needs of our Chinese audience for interactive
entertainment across multiple platforms. In addition to the on-stage
performances, the off-stage reality show, which will be exclusively offered on
YY's platform, will allow our contestants to showcase their talent and
interact directly with their fans in many new and cutting-edge ways across an
interactive social platform. By leveraging YY's strong technological
advantages which enables the delivery of high quality audio and video content
as well as its strong appeal for a younger generation of Chinese, we are very
confident that our 2013 Happy Boy Show will continue to be a hit throughout
China." 

The Happy Boy Show is considered one of the most popular talent shows in
Mainland China's television broadcasting history. Designed to uncover the
talented male stars of tomorrow, the 2013 Happy Boy Show marks the third
season of this national singing contest series. The second season received
more than 240 thousand applicants and was widely viewed throughout China.

About YY Inc.

YY Inc. ("YY" or the "Company") is a revolutionary rich communication social
platform that engages users in real-time online group activities through
voice, text and video. Launched in July 2008, YY Client, the Company's core
product, empowers users to create and organize groups of varying sizes to
discover and participate in a wide range of online activities, including
online games, karaoke, music concerts, education, live shows and conference
calls.

Safe Harbor Statement

This announcement contains forward-looking statements. These statements are
made under the "safe harbor" provisions of the U.S. Private Securities
Litigation Reform Act of 1995. These forward-looking statements can be
identified by terminology such as "will," "expects," "anticipates," "future,"
"intends," "plans," "believes," "estimates" and similar statements. Among
other things, the business outlook and quotations from management in this
announcement, contain forward-looking statements. Forward-looking statements
involve inherent risks and uncertainties. A number of factors could cause
actual results to differ materially from those contained in any
forward-looking statement. Further information regarding these factors and
other risks is included in YY's filings with the SEC. All information provided
in this press release us as of the date of this press release, and YY does not
undertake any obligation to update any forward-looking statement, except as
required under applicable law.

CONTACT: Investor Relations Contact:
         YY Inc.
         Anna Yu
         Tel: (+86) 20 29162000
         Email:IR@YY.com
        
         ICR, Inc.
         Jeremy Peruski
         Tel: +1 (646) 915-1611
         Email:IR@YY.com
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