Are You Prepared For The 'Specialist Economy'?

                Are You Prepared For The 'Specialist Economy'?

Research Examines Specialized Workforce Trend, Identifies Skills in Demand

PR Newswire

MENLO PARK, Calif., June 6, 2013

MENLO PARK, Calif., June 6, 2013 /PRNewswire/ -- Jacks-of-all-trades,
masters-of-none, beware: Companies increasingly require specialized talent,
and professionals with niche skills in fast-growing fields are often receiving
multiple job offers.

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A just-released downloadable white paper from Robert Half, The Specialist
Economy: How Businesses and Professionals Can Prepare for the Trend Toward
Specialization, highlights the increasing demand for workers in professions
requiring both a college education and specialization in areas such as
healthcare, accounting and finance, information technology, marketing, and

"Firms have a critical need for laser-focused professionals who can help them
grow their most lucrative service areas and maximize efficiencies," said Max
Messmer, chairman and CEO of Robert Half International and author of Human
Resources Kit For Dummies^®, 3^rd Edition (John Wiley & Sons, Inc.).
"Full-time and temporary workers with education and concentrated knowledge can
help a company operate more efficiently and competitively — top priorities in
today's business environment."

Messmer added, "Some professionals have specialized skills but fall short when
it comes to marketing themselves. Emphasizing specialty areas in application
materials and during interviews can help job candidates stand out from their

Robert Half offers six tips to help job seekers succeed in the specialist

1.Create a specialist resume. Your resume should highlight your unique
    specialty areas and interests. For example, if you're an accountant who
    has worked in the healthcare industry, emphasize not only your accounting
    skills but also your healthcare expertise. Add a "Summary" section that
    describes your specific attributes and experience.
2.Build a name for yourself online. Brand yourself as a specialist through
    professional networking and social media sites. Add keywords to your
    profile that reflect your specialization, and participate in groups in
    your areas of interest.
3.Know yourself. If you're just beginning your career, choose a niche that
    strongly interests you, and acquire additional skills and training in that
    area. A career focus that you are passionate about is more likely to lead
    to long-term success.
4.Acquire more education. The unemployment rate for professionals 25 years
    or older with a bachelor's degree or higher is roughly half that of the
    general unemployment rate. Depending on where you are in your career
    trajectory, consider completing a degree or certification in your field
    that you never finished — or never pursued.
5.Fish where the fish are. If you're in a competitive field, specialization
    is even more important to your career success. For example, if you're a
    marketing professional, specializing in a hot area such as cloud
    computing, mobile marketing or natural search can help you become more
    attractive to potential employers.
6.Work with a specialized staffing firm. A staffing company that specializes
    in your field can help you accurately highlight your strengths and
    specialty areas.

About Robert Half
Founded in 1948, Robert Half is the world's first and largest specialized
staffing firm. The Menlo Park, Calif.-based company has more than 345 staffing
locations worldwide and offers online job search services on its divisional
websites, all of which can be accessed at Follow Robert
Half on Twitter at, and gain insights on the latest
hiring and salary trends at

SOURCE Robert Half

Contact: Maureen Carrig, (425) 945-2040,; Local media
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