“Grateful Dead Meet Up at the Movies 2013” Takes U.S. Audiences on a “Sunshine Daydream” Trip

  “Grateful Dead Meet Up at the Movies 2013” Takes U.S. Audiences on a
  “Sunshine Daydream” Trip

    NCM Fathom Events and Rhino Entertainment Present the Acclaimed Band’s
  Previously Unreleased and Highly Sought After 1972 Concert in Select Movie
                        Theaters Nationwide on Aug. 1

Business Wire

CENTENNIAL, Colo. -- June 6, 2013

On a blistering summer day in 1972, the Grateful Dead took the stage on the
grounds of the Oregon Country Fair in Veneta, Ore. for what would become one
of the most legendary concerts of the band’s storied history. This summer,
fans across the U.S. will finally get to see this, the most highly sought
after Grateful Dead show captured on film, when NCM Fathom Events presents the
previously unreleased concert “Sunshine Daydream” as part of “Grateful Dead
Meet Up at the Movies 2013*.”  Broadcast to select movie theaters nationwide
on Thursday, Aug. 1 at 7:00 p.m. local time, “Sunshine  Daydream” spotlights
the band’s epic performance against a pastoral background in the Oregon
countryside. Shot originally on 16mm film and painstakingly restored to HD
resolution, this special event encapsulates the quintessential Dead Head

Tickets for “Grateful Dead Meet Up at the Movies 2013” are available at
participating theater box offices and online at www.FathomEvents.com. The
event will be presented in nearly 450 select movie theaters around the country
through NCM’s exclusive Digital Broadcast Network. For a complete list of
theater locations and prices, visit the NCM Fathom Events website (theaters
and participants are subject to change).

Special features include never-before-seen footage of the concert day as well
as recently recorded interviews with key participants such as Ken Babbs, Sam
Cutler, Wavy Gravy and Carolyn "Mountain Girl" Garcia. The host of
adventuresome characters provides insight on the sense of community that made
possible a special day when the culture came together to help raise money to
keep the local town’s Springfield Creamery afloat.

With appearances by key members of the Grateful Dead community, including
masters of ceremony Ken Kesey and Babbs, and a cavalcade of cohorts and Merry
Pranksters, “Sunshine Daydream” stands as the definitive document of the
phenomena that changed the lives of millions forever, and proved to the world
that there’s truly nothing like a Grateful Dead concert.

The playlist contains all new Stereo and 5.1 Audio mixes done by Jeffrey
Norman at TRI Studios in San Rafael, Calif. and mastered by Grammy^® winning
engineer David Glasser at Air Show Mastering in Boulder, Colo., and will
include the tracks: “Bird Song,” “China Cat Sunflower,” “Dark Star,” “Greatest
Story Ever Told,” “Jack Straw,” “Playing In The Band,” “Promised Land,” “El
Paso,” “Sing Me Back Home,” and “I Know You Rider.”

“Fathom heard the requests of Dead Heads everywhere, and with this third
annual ‘Grateful Dead Meet Up at the Movies,’  we’re giving them the most
sought-after experience of their favorite band,” said Dan Diamond, senior vice
president of NCM Fathom Events. “For one night in movie theaters nationwide,
the magic of ‘Sunshine Daydream’ will become a reality once again.”

*Content not suitable for all ages

About National CineMedia (NCM)

National CineMedia (NCM) operates NCM Media Networks, a leading integrated
media company reaching U.S. consumers in movie theaters, online and through
mobile technology. The NCM Cinema Network and NCM Fathom Events present cinema
advertising and events across the nation’s largest digital in-theater network,
comprised of theaters owned by AMC Entertainment Inc., Cinemark Holdings, Inc.
(NYSE: CNK), Regal Entertainment Group (NYSE: RGC) and other leading regional
theater circuits. NCM’s theater advertising network covers 183 Designated
Market Areas® (49 of the top 50) and includes approximately 19,300 screens
(over 18,400 digital). During 2012, approximately 710 million patrons attended
movies shown in theaters in which NCM currently has exclusive, cinema
advertising agreements in place. The NCM Fathom Events live digital broadcast
network (“DBN”) is comprised of over 740 locations in 172 Designated Market
Areas® (including all of the top 50). The NCM Interactive Network offers
360-degree integrated marketing opportunities in combination with cinema,
encompassing 41 entertainment-related websites, online widgets and mobile
applications. National CineMedia, Inc. (NASDAQ: NCMI) owns a 46.9% interest in
and is the managing member of National CineMedia LLC. For more information,
visit www.ncm.com or www.FathomEvents.com. (NCMI-E)

About Rhino Entertainment

Based in Burbank, California, Warner Music Group’s Rhino Entertainment was
founded in 1978 and is the world’s leading pop culture label. Emphasizing
flawless sound quality, bonus tracks, informative liner notes, award-winning
creative packaging, an offbeat sense of humor, and a strong social conscience,
Rhino continues to set the standard for excellence in the reissue business it
pioneered in both the physical and digital worlds. Rhino is also expanding the
definition of what a catalog music company is, as evidenced by the label’s
recent name and likeness representation deal with Frank Sinatra and its
multi-faceted relationship with Grateful Dead. The vast Rhino catalog of more
than 5,000 CDs, videos, and digital exclusive albums features material by
Aretha Franklin, Ray Charles, The Doors, Chicago, Black Sabbath, John
Coltrane, Yes, Alice Cooper, Linda Ronstadt, The Ramones, The Monkees, Carly
Simon, Curtis Mayfield, among many others.

For artwork/photos related to “Grateful Dead Meet Up at the Movies 2013,”
click here.


NCM Fathom Events
Michelle Portillo, 303-792-8651
Scoop Marketing for NCM Fathom Events
Erik Stein, 818-761-6100
Rhino Entertainment
Jason Elzy, 818-238-6220
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