ActiveVideo Accelerates Industry Shift to Cloud-Based UIs; Enhances CloudTV™
Platform to Deliver TV as an Application
Charter, Cablevision, Sumitomo Enlist CloudTV™ for Next-Gen Experiences
SAN JOSE, Calif., June 6, 2013
SAN JOSE, Calif., June 6, 2013 /PRNewswire/ -- ActiveVideo® today announced
major advances in its CloudTV™ H5 platform that will propel service providers
and content aggregators to deliver the next generation of television user
experiences from the cloud to any connected device.
The announcement marks major advances in platform and network scalability --
enabling the accelerated rollout of TV services embedded with modern UIs that
support guide, navigation and rich media applications across a range of device
and network paradigms. In conjunction with the announcement, ActiveVideo said
that CloudTV™ has been enlisted to fulfill cloud-based UI strategies for
Charter (NASDAQ: CHTR) and interactive applications for Cablevision (NYSE:
CVC) in the United States.
ActiveVideo also is partnering with Sumitomo Corporation (TSE: 8053,
"Sumitomo") to target deployments in Japan and in the Asia-Pacific market.
Sumitomo is an international conglomerate corporation that provides a diverse
range of products and services with 140 offices in 66 countries. In the Media
Sector, Sumitomo holds ownership stakes in J:COM, the largest MSO in Japan, as
well as in Japan's top movie, sports and shopping channels.
"With billions of connected devices in the market, the need is growing
exponentially for cloud-based solutions that can reduce device and experience
fragmentation," said Jeff Miller, president and CEO of ActiveVideo. "Our
continued commitment to improving the CloudTV platform will help our customers
address multiple needs: delivering the best possible viewer experiences,
accelerating time to market, and providing the operational scale to roll out
TV Everywhere-style services, all while minimizing infrastructure costs."
CloudTV™ H5 Product Highlights
To achieve operational scale, the all-IP CloudTV platform includes three new
platform and network scalability innovations:
oRender Layers, enabling complex UIs and animation to be rendered more
smoothly and to reduce required bandwidth up to 50%;
oSmart Multiplexing, increasing the number of CloudTV sessions delivered
across an existing cable QAM network, resulting in 25% throughput
improvement, or in an IP network benefiting from adaptive bit rate
oDual-Stream Rendering, allowing the bandwidth-efficient delivery of
partial-screen user interfaces that are controlled from the cloud but
rendered locally on devices, resulting in enhanced on-screen experiences
without taxing the network.
A fourth innovation, support for a family of thin clients based on an
ultra-light code base, works with the CloudTV platform to deliver consistent
user experiences on any connected device. Dubbed CloudTV Nano, CloudTV Nano
Lite and CloudTV Nanoware, the clients are designed to meet a variety of
customer deployments supporting managed and unmanaged devices with full
UI-in-the-Cloud capabilities – while dramatically minimizing custom
Jim Blackley, executive vice president of engineering and IT, Charter
"As Charter is transitioning to a cloud based infrastructure, ActiveVideo's
CloudTV technology helps enable ourmove of the UI into the cloud and is
intended to help accelerate service innovation to our customers across a range
of devices. This technology enhances platform and network scalability, while
delivering a balanced architecture on which cloud and client interactions can
be optimized. Early tests have shown favorable results and the next step is
an in-market trial."
Yvette Kanouff, executive vice president of corporate engineering and
"As a pioneer of cloud-based television service, we long-ago adopted
ActiveVideo's CloudTV platform to provide rich media applications to our
customers. Cablevision is committed to providing the highest-quality TV, phone
and Internet service and HTML5 will help us to further enhance the television
user experience across devices."
Toshifumi Shibuya, Executive Officer, General Manager, Media Division,
"As we work with customers in Japan and the Asia-Pacific region to deliver
rich media applications and advanced VOD navigation, CloudTV plays several key
roles. It enables us to capitalize on HTML5 web standards for rapid content
creation, it allows customers to expand the capabilities of existing STBs
today; and it lays the foundation for advanced services on any screen in the
Dr. Ray Mota, CEO, ACG Research
"Usage of video by consumers has been until now prohibitivelyexpensive and
difficult because of the fragmentation in device capabilities.We found that
by using CloudTV and moving the UI and other applications to the cloud,
scalability was improved by an order of magnitude and total cost of ownership
was reduced by 83% relative to upgrading set-top boxes."
CloudTV Platform and Network Scalability Analysis – ACG Research
Television as an App: Taming the Device Fragmentation Problem – nScreen Media
Ziggo Case Study
About Sumitomo Corporation
Using highly optimized browser technology, CloudTV massively scales to render
the complete UI in the cloud to enable consistent multiscreen delivery of
advanced user interfaces. The CloudTV H5 platform streams user experiences
with low latency in either H.264 or MPEG2 via IP or QAM networks to any STB,
CI Plus television or connected device. The cloud-based execution and
rendering enables rapid, cost-effective development of complex animations and
functionality for any connected device, regardless of processing capability.
Available through service providers and in retail CE products, CloudTV is
engaging viewers on more than 10 million devices in the United States and
abroad. CloudTV is powering advanced user experiences with Cablevision
Systems, Ziggo, Time Warner Oceanic and other operators like Comcast, which is
in a multi-stage trial in one of the country's most competitive markets.
Net2TV, a virtual service provider, also is using CloudTV to deliver branded,
web-based television content to Philips NetTVs.
ActiveVideo® is a Silicon Valley company that harnesses the power of the cloud
to accelerate multi-platform television experiences. The company's anchor
technology enables service providers and content aggregators to deliver
advanced user experiences – irrespective of device dependencies - by rendering
the UI in the cloud. The company's flagship platform – CloudTV™ - frees the
service provider from device dependencies that limit reach and fragment user
experiences across diverse device platforms. Using a "write once, deploy
everywhere" approach, CloudTV eliminates the need to write content services
for countless device makes and models, resulting in lower operational cost and
faster time to market. ActiveVideo is based in San Jose, CA, with offices in
Los Angeles and Hilversum, the Netherlands. For more information, visit
www.activevideo.com; find us at www.facebook.com/ActiveVideoNetworks; follow
us at www.twitter.com/activevideo.
Contact: Paul Schneider, PSPR, Inc. for ActiveVideo Networks, +1.215.817.4384
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