Digital Insurance Forms Strategic Alliance with Cash & Associates

  Digital Insurance Forms Strategic Alliance with Cash & Associates

    Deal Merges Local Firm’s Group Benefits Division Into Digital Benefit
                           Advisors’ Orlando Office

Business Wire

ATLANTA -- June 6, 2013

Digital Insurance (, the nation's largest and most
technologically advanced employee benefits-only agency, has entered into an
agreement with Cash & Associates of Orlando, Fla., folding the firm’s health
insurance and benefits division into the Orlando office of Digital Benefit
Advisors (DBA), a division of Digital Insurance. The merger enhances services
offered to Cash & Associates clients, helping them better navigate the
impending challenges of health care reform, and affords DBA customers access
to retirement and estate planning expertise provided by Cash & Associates.

“Uniting Cash & Associates group benefits department with our DBA/Orlando
expands services available to all clients and bolsters our presence in the
central Florida market,” says Bruce Goin, managing principal of DBA/Orlando.
“This relationship leverages the strengths of both firms, while enabling our
clients access to the 401K expertise and deferred compensation capabilities
for which Cash & Associates is known.”

DBA combines the commitment of experienced, local market advisors with the
sophisticated technology and innovative resources of a respected national
company. Employers receive access to a broader variety of carriers, dynamic
tools, proprietary products and the ability to effectively navigate the
complexities of health care reform. One significant advantage includes direct
policy holder access to a Customer Advocate Center, where knowledgeable and
licensed Digital representatives answer benefits and policy questions,
enabling employers to free-up overworked HR departments.

“With the significant anticipated changes in the benefits sector, aligning
with a highly regarded company such as Digital enables us to continue
delivering a superior level of expertise and service to our customers,” says
John Cash III, CFP®, CLU, ChFC and president of Cash & Associates. “Digital is
ahead of the curve, already having in place the resources, technology and
infrastructure to thrive in the evolving benefits business, and its deep bench
will strengthen our marketplace position.”

“Cash & Associates has earned an outstanding reputation throughout Florida and
the country,” explains Mike Sullivan, executive vice president and chief
marketing officer of Digital Insurance. “By working together, we are now in a
unique position to provide amplified services and resources to help employers
and policy holders.”

Founded in 1980 by John Cash Jr., Cash & Associates will continue providing
retirement and estate planning services to the independent firm’s 40 corporate
customers and 200-plus individual clients. Two Cash & Associates employees
have joined the DBA Orlando office to continue supporting the 50 group
benefits customers now being serviced by Digital.

About Digital Insurance

Digital Insurance ( is the largest,most
technologically advancedemployee benefits-only agencyin the
U.S.Distinguished by its focus on innovation and education, the company
creates greater value for employers and inspires individuals to become more
engaged health care consumers. Its largest division, Digital Benefit Advisors,
is a national network of experienced, local marketexpertswho
deliverexpandedofferingsto businesses and organizations. Digital is a
wholly owned subsidiary of Fidelity National Financial (NYSE: FNF).


For Digital Insurance Inc.
Wetherhead Communications
Debra Patterson, 404-843-8786
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