Sears, Estee Lauder, Scripps, New York Jets And CITI Among Top Brands To
Discuss Customer Engagement Over Connected Devices At MultiScreen Summit
Executives from Build-a-Bear, Microsoft, Cars.com, more than 50 others to
offer insight on branding across multiple screens at NYC event this week.
MILFORD, Conn., June 6, 2013
MILFORD, Conn., June 6, 2013 /PRNewswire/ --Marketing executives representing
brands from tech to toys to trucks to T-bills will converge at the 2013 NY
MultiScreen Summit^TM, June 11-12 in New York City to share thoughts on the
challenges of customer engagement in a connected screen economy.
With the average consumer now using two or more connected devices to research
and make a purchase, brands must learn how to create positive customer
experience regardless of device, place, time or activity. They must be ready
to anticipate the customer's needs based on device usage patterns. And
figuring out how to do that successfully is the theme for this summer's most
compelling marketing conference.
"The value does not lie exclusively on the screen but in connecting these
screens," notes Gary Schwartz, CEO of Impact Mobile, conference chair for the
2013 event. "In a world where the majority of people use more than one screen
to accomplish a single task, brands need to focus on the 'digital Velcro' to
connect these screen experiences."
The MultiScreen Summit^TM will analyze six key topics on branding across
connected devices: Concepts, Tools, Credentials, Content, Engagement and
Identity. More than 60 marketing and technology executives will offer case
studies, analysis, predictions and debate on each of these topics, including
CXOs from leading brands like Build-a-Bear, Microsoft, Sears, Corning Glass,
Cars.com, Scripps Networks, SyFy Channel, MasterCard, CITI and the New York
Jets, and disruptive startups like Vuguru, Pose and The Hunt.
MultiScreen Summit is an "Affiliate Partner" of Integrated Marketing Week
(IMW) and will run concurrently with IMW at Metropolitan Pavilion in Chelsea.
Attendees comprise brand executives from AAAA agencies, mobile marketers,
F1000 brands, cross-channel retailers and technology solution providers.
MultiScreen Summit is backed by innovators in relationship marketing and
customer engagement, led by title sponsor Alliance Data. Industry Supporters
include the Location-Based Marketing Association (LBMA), The Hollywood
Reporter, DMA, Econsultancy, NPD Group (official research partner), Mobile
Entertainment Forum (MEF), Mobile Marketer and EachScape. The event is
organized by Unicomm.
For more information on MultiScreen Summit, please visit
www.thescreensummit.com or email firstname.lastname@example.org or call 203-878-2577
SOURCE MultiScreen Summit
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